Rubina Farhat

Experience

• 

  GETRONICS MIDDLE EAST, DUBAI, UAE

  Apr 2003 - Dec 2012

  Senior Network Engineer

  • Provided Pre-sales design support, ensuring the generation of comprehensive Bill of Materials (BoM) tailored to meet client requirements and project specifications.• Accountable for conducting Pre-sales Technical Demonstrations, crafting technical write-ups, and preparing post-sale documentation to facilitate seamless product deployment and customer satisfaction.• Architected and executed end-to-end data and voice (wired and wireless) network solutions for large enterprises, emphasizing the establishment of a resilient, converged, and standardized hierarchical model.• Delivered customer-specific design solutions, addressing critical implementation constraints and ensuring alignment with client objectives.• Proactively addressed and resolved complex network issues in real-time, mitigating potential downtimes and enhancing overall network reliability and performance. عرض أقل

• 

  Cisco

  Dec 2012 - Apr 2024

  • Partner Relationship and Sales Strategy Support: Worked as the primary trusted advisor to provided guidance on sales strategies, market entry plans, and competitive positioning. Facilitated comprehensive training sessions for partners, distributors, resellers, and system integrator on Cisco products, solution and customer experience to enhance technical expertise and support certification processes, leading to improved technical capabilities and increased sales of Cisco solutions.• Customer experience and use case adoption: Provide enablement to channel partners on Cisco CX (Customer experience) solutions, focusing on use case adoption strategies to promote partners lifecycle incentive to increase profitability and Customer renewals.• Technical Engagement and Solution Architecture: Developed technical proposals, conducted product and solution demonstrations, and designed network infrastructure solutions tailored to customer needs using Cisco technologies. Ensured alignment with industry standards and customer specifications.• Comprehensive Technical and Post-Sales Support: Provided ongoing pre-sales advice and post-sales technical assistance, including troubleshooting and coordination with Cisco support teams. Supported partners through demonstrations and proof of concepts to showcase the capabilities and benefits of Cisco solutions.• Demo-center utilization and Proof of Concept Support: Empowered partners to effectively utilize the demo-center as a strategic asset in their sales process, leading to increased proof of concept activities and showcasing the capabilities and value propositions of Cisco solutions to customers.• Performance Monitoring and Cross-Functional Collaboration: Monitored partner engagement success and reported key performance metrics to management. Collaborated with internal teams across sales, product management, and technical support to align partner activities with corporate objectives. عرض أقل • Demo Development, Proof of Concept (PoC) Management, Technical Support and Testing Coordination: Provide technical support to lab users, including System Engineers and account teams assisting them with testing, troubleshooting, and solution demonstrations and coordinate Demo Development testing activities and execution of PoCs within the lab to develop and design of Cisco solutions and execute tests aimed at validating Cisco solutions and winning pre-sales opportunities.• Customer Engagement: Support System Engineers in hosting customers and delivering engaging demonstrations of Cisco solutions, providing technical expertise and insights to drive customer engagement and satisfaction.• Event Support: Design and implement end-to-end data and voice networks for events such as Cisco Connect and Gitex, coordinating with event organizers and stakeholders to ensure successful execution and customer satisfaction.• Cross-Functional Collaboration: Collaborate with cross-functional teams, including sales, marketing, product management, technical support and partners, to align lab activities with broader business objectives and go-to-market strategies. عرض أقل

  • Senior Partner System Engineer

    Sept 2016 - Apr 2024

  • LAB System Engineer

    Dec 2012 - Aug 2016