Swarnali Chatterjee

Experience

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  The Impact Engine

  Jul 2021 - Nov 2021

  Social Media Executive

  Enhanced client engagement on Instagram, LinkedIn, and Facebook, achieving a 28% open rate and 22% click-through rate in email marketing.Monitored and analyzed multimedia content, offering data-driven recommendations for continuous improvement and boosting employee engagement.Stayed proactive on industry trends through events, exhibitions, and social media marketing, providing insights to improve campaign effectiveness and support awards programs.

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  BLUeSINGA

  Apr 2022 - Jul 2022

  Social Media Marketing Specialist

  Led market research to inform product launches, optimizing content creation and boosting website traffic by 20% in 1 month.Developed and executed email marketing campaigns, increasing open rates by 10% and click-through rates by 5%.Implemented innovative paid campaigns, enhancing audience engagement and achieving 15% growth.Executed Agile SEO outreach campaigns, demonstrating creative problem-solving and reducing campaign lifecycle by 5%.

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  AURA Advertising Agency

  Nov 2023 - Dec 2024

  Marketing Executive

  Developed and executed multi-channel performance marketing strategies, including SEO, PPC, and Paid Media.Created SEO-optimized content such as newsletters, blog posts, and website copy.Managed targeted email marketing campaigns to improve audience engagement and conversions.Handled multiple client accounts, ensuring timely project delivery and client satisfaction.Utilized tools like Google Analytics and Power BI for campaign performance analysis and reporting.Implemented structured feedback sessions and proactive client communication strategies.Collaborated with cross-functional teams for effective campaign planning and execution.Optimized paid media campaigns for improved performance and cost efficiency. Show less