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Ziv Shabat

Ziv Shabat

Teacher Assistant

Followers of Ziv Shabat3000 followers
location of Ziv ShabatKfar Saba, Center District, Israel

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  • Timeline

  • About me

    Senior Growth Manager at Moloco

  • Education

    • Ben-Gurion University of the Negev

      2015 - 2017
      Master's degree Economics 85

      As a part of the honor program of the Economic Department.

    • Ben Gurion University

      2012 - 2015
      Bachelor of Arts (B.A.) Economics and business management 90

      B.A Diploma with honor, and was a part of the Honor program in the Economics Department at Ben Gurion University.

  • Experience

    • Ben Gurion University of the Negev

      Jan 2014 - Jan 2016
      Teacher Assistant

      Prices Theory Courses in the Economic Department

    • ELTA

      Jan 2015 - Jan 2016
      Economist

    • YellowHEAD

      Jan 2016 - Jan 2017
      Performance Marketing Account Manager

      Managing hands-on large scale international accounts in the mobile gaming industry.Experience with Google AdWords & Apple Search Ads Platforms

    • Natural Intelligence

      Jan 2017 - Jan 2020
      Senior Marketing Analyst

      Professionally manage 3 team members.•Managing marketing PPC campaigns (SEM) – Monthly budget of over $1M.•Experience in the Fintech and SaaS Industries.•Conducted market trend research, A/B testing

    • PLAYSTUDIOS ISRAEL

      Jan 2020 - Jan 2024

      •Managed a team of 3 User Acquisition Managers and Media Buyers to ensure the successful execution of marketing activities•Leading the marketing team responsible for 4 Playstudios' titles•Oversaw the $MM/monthly marketing budget for the mobile titles, developing and implementing marketing strategies for User Acquisition, Retargeting, Influencer marketing, and App Store Optimization. •Managed a $MM/monthly marketing budget across various media channels, defining strategies and work methodologies for UA channels (Google, Meta, Snapchat, DSP, CPE, Rewarded Video, etc)•Conducted hands-on optimization using predictive analytics (Lifetime value), analyzed and measured creatives, implemented re-engagement segmentation and analytics, and more.•Graduate the internal SQL course and generate insightful reports and data-driven analysis.

      • Performance Marketing Team Lead

        Jan 2022 - Jan 2024

      • Senior User Acquisition Manager

        Jan 2020 - Jan 2021

    • Kissterra

      Jan 2024 - Jan 2025
      Senior User Acquisition

    • Overwolf

      Jan 2024 - Jan 2024
      Head of User Acquisition

      •Managed a team of 3 User Acquisition & Influencer managers•Oversaw a $MM/monthly marketing budget for desktop app titles•Leverage a data-driven approach in the department to craft evidence-based strategies (reporting, KPIs, and Implementing a new attribution platform)•Collaborate with multiple functions in the organization (Data, Creative, R&D, Product, etc)

    • Moloco

      Jan 2025 - now
      Senior Growth Manager

  • Licenses & Certifications

    • AppsFlyer Essentials Certificate

      AppsFlyer
      May 2025

  • Honors & Awards

    • Awarded to Ziv Shabat
      B.A in Honor Ben Gurion University Oct 2015

  • Volunteer Experience

    • Finance Consulter

      Issued by PAAMONIM on Oct 2013
      PAAMONIMAssociated with Ziv Shabat

    • Strategic Business Consultant

      Issued by Nachshons Foundation on Jul 2016
      Nachshons FoundationAssociated with Ziv Shabat