Maria Isabel Betancur

Experience

• 

  Colegio San Ignacio; Colegio San Luis Gonzaga

  Jul 2013 - Jun 2014

  Clinical Psychology Intern

  Clinical and educational psychology internship: Designed and implemented games addressing academic and social issues in younger students. Interviewed and designed individual and group therapy sessions for older students who presented psychosocial issues.

• 

  Hospital Universitario San Ignacio

  Jan 2014 - Dec 2014

  Clinical Psychology Intern

  I worked in the maternity ward and the oncology center. I conducted psychological interviews in order to establish therapy sessions adjusted to the needs of each patient (mothers, patients with cancer) as well as their families and caretakers.

• 

  Consultorio Jurídico de la Universidad Javeriana

  Jul 2014 - Jun 2015

  Worked in criminal justice cases alongside law students, attending to the needs of their clients, who were mostly victims. Conducted psychological interviews, therapy sessions and provided additional assistance, such as support for victims at court hearings and assessment and psychological advice for law students. Psychological interviewing, development and implementation of personalized therapy sessions for individual consultants applying cognitive-behavioral therapy methods.

  • Psychologist

    Jan 2015 - Jun 2015

  • Clinical Psychologist

    Jul 2014 - Dec 2014
• 

  Colegio Retos

  Jul 2016 - Jan 2017

  Educational Psychologist

  Interviewing and profiling for recruitment and admissions, psychological assistance for students, auditing of classroom and teaching programs, logistics planning and support, English area supervision.

• 

  Sitel

  Jan 2017 - Aug 2017

  Bilingual Recruitment Specialist

  - Bilingual recruiting and interviewing.- Test administration and results analysis.- Assessment of applicant profiles. - Contacting leads and scheduling interviews.- Assistance for onboarding processes.

• 

  Neurosketch

  Aug 2017 - Sept 2019

  Director of Research Methods

  - Trained and lead a team of researchers in various research methodologies from experimentalpsychology and sensory science. - Designed and conducted experiments, analyzed data, and developed key business insights.- Evaluated the performance of various types of material, communications, and other brand touchpoints, generating impact in marketing strategies for over 15 brands in 10 countries.- Analyzed consumer behavior across various industries (food and beverage, home and personal care, media services and entertainment, public transportation, cosmetics). Show less

• 

  Cuseum

  Oct 2019 - Jun 2021

  Growth Operations & Business Strategist

  - Conducted customer research for outreach strategies.- Streamlined sales operations and optimized CRM tasks and campaign workflows.- Planned and executed sales campaigns.- Managed communication channels with clients.

• 

  Trafilea Group

  Jul 2021 - Feb 2024

  Senior Research Specialist

  - Developed and executed qualitative & quantitative research proposals, analyzed results and presented strategic insights to inform key teams, impacting 2 brands with presence in 16 countries. - Research topics included product development, branding & marketing, industry benchmarks, market & trends analysis, product demand & usage tests, and studies on user experience & consumer behavior. - Led all exploratory and ongoing research throughout the creation and positioning for a new brand.

• 

  IOTA Impact LATAM

  Mar 2024 - Aug 2024

  Associate Manager of Solutions & Consulting