Letizia Rossi

Experience

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  Liu Jo

  Oct 2016 - Dec 2016

  Marketing and Communications Intern

  - Conducted advertising brand positioning and competitive analysis- Supported the Marketing Specialist in media planning, buying and budget definition- Monitored unofficial Facebook pages to ensure a consistent and strong brand image

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  Valentino

  Dec 2017 - Feb 2018

  Client Development & Relationship Management intern

  - Supported the stores in the daily use of the CRM system (system usage, system account creation, etc.) - Performed data cleansing to have a consistent and reliable clients database- Uploaded campaigns to the system and conducted redemption analysis- Liaised with different departments within the company to create local media, catalogues, billboard, light-boxes and all tools created for Departments stores, Travel and Outlets - Supported the organization of VIC events and activities (e.g. fashion shows, private dinners, exclusive travels, etc.) Show less

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  JAKALA

  Mar 2018 - Aug 2018

  Business Analyst

  Business analyst for Fashion & Luxury Industry.Main activities in which I have been involved across different projects:- Managed a database with more than 600K customers (using SAS Enterprise Guide)- Provided weekly reporting on CRM performance to leadership- Supported the creation of Email Marketing campaigns- Informed key stakeholders on all KPIs (e.g., open/click-through, ROI, retention rate, etc.)

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  Tech Firefly

  Dec 2019 - Jan 2022

  - Created analysis of major data loads- Contributed to the process improvement and guideline updates to improve the user experience- Worked on weekly ad-hoc projects and improved the machine learning precision- Communicated with stakeholders and engineering team daily- Processed client appeals and solved other queries, troubleshoot and linguistic issues- Audited the quality and accuracy of Google Discovery Ads weekly- Partecipated in the new hires recruiting and training- Organized team building events and activities to boost team morale, improve communication and strengthen relationships Show less

  • Quality Auditor - Global Audit @ Google

    Mar 2021 - Jan 2022

  • Content Analyst / Italian Team Lead - Discovery Ads @ Google

    Dec 2019 - Mar 2021
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  Vaco

  Feb 2022 - now

  - Manage multiple projects and lead a team of 10+ Quality Auditors- Ensure that the team is consistently meeting productivity and quality targets- Improve the processes and workflows, and build data-driven reports- Handle communications with account managers and clients- Attract talent through interviews and develop training material for a consistent and efficientonboarding process- Communicate directly with Google stakeholders, engineers and leadership

  • Product QA Specialist @ YouTube

    Feb 2024 - now

  • Project Lead - Global Audit @ Google

    Feb 2022 - Feb 2024