Alexandra Alfaro

Experience

• 

  NEO Creative Conslting

  Jun 2014 - Jul 2014

  Summer Intern

  • Consulted for brands including Chanel, Mini Cooper, Ted Baker, and Scotch & Soda• Organized Fundraiser Gala for Fundacion Calicanto

• 

  Net Marketing Group

  Jun 2015 - Aug 2015

  Summer Intern

  • Managed the Instagram & Facebook accounts for Nine West in Central America and Panama

• 

  Luccas Beach and Fun

  Sept 2015 - May 2017

  Brand Manager

  • Led all international relations and outreach; designed website • Attended trade shows as a member of the sales & marketing team; secured new wholesale accounts for the company

• 

  Voces Vitales El Salvador

  Apr 2017 - May 2017

  Intern

  • Co-planned Crece Mujer 2017: event for female entrepreneurs to build strong, supportive professional connections and secure venture funding

• 

  Serenity

  Nov 2017 - May 2018

  Co-Founder/ Chief Operations Officer and IT Manager

  • Founded venture to sell aromatherapy diffusers and essential oils—all profits went to charity, and the venture was a required part of Babson’s first-year curriculum• Drove 36% of the venture’s sales; tracked all inventory and units sold

• 

  Mielle Intimates

  May 2018 - Jun 2018

  Marketing and Merchandising Intern

  • Identified and developed new wholesale accounts for the company• Created company Website and tracked visits and Sales using Google Analytics• Developed seasonal lookbook intended for wholesale using Adobe Photoshop & Illustrator

• 

  Exportadora Atlantico

  Jun 2018 - Jul 2018

  Export Manager

  • Ideated and implemented process to more efficiently track inventory; resulted in a 27% decrease in the time spent on inventory management per week• Collaborated with engineering team to brainstorm and execute new export strategies• Led end-to-end buying process for core products, including product selection, distributor vetting, and contract negotiation• Created company’s first-ever website and applied key SEO strategies; resulted in a 17% increase in new business (particularly among brokers) Show less

• 

  Applaudo Studios

  May 2019 - Jul 2019

  Human Resources Intern

  • Developed industry-leading benefits package for current employees to increase retention; included food, dentist, auto shop and fitness services• Screened & interviewed applicants for Backend and Frontend Developer positions

• 

  Restaurant Rockstars

  Aug 2019 - Dec 2019

  Market Research & Strategy Consultant

  • Developed a new digital marketing strategy for the company’s training academy; part of Babson's Management Consulting Field Experience (MCFE) team-based project

• 

  The Impeccable Find

  Apr 2020 - Aug 2020

  Operations Management Intern

  • Launched a new and improved website, which encompassed complex SEO, UX/UI, and Google Analytics strategies• Created first-ever firm ‘brand book’; included overarching guidelines for any external-facing brand communication in terms of visual look, tone, and target audience• Identified gaps in lead capture process; vetted and implemented new software which resulted in a 14% increase in new business• Pioneered a new, streamlined method for record-keeping using Microsoft Excel

• 

  Oracle

  Aug 2021 - now

  • Develop and implement tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Partners, and third-party associations/conferences for the North America Application Services Industries. • Provide onsite execution support and track lead flow for marketing programs. • Developed and delivered targeted programs to drive greenfield pipeline for the Services Industries under North America Applications (NAA). Worked in close collaboration with sales, industry experts, field enablement, and marketing. • Member of the 2021 Class of Oracle’s Business Development Consultant program designed to provide experience in prospecting, qualification and demand generation while developing core skills for providing B2B enterprise solutions. • Charged with building an opportunity pipeline in Oracle’s Financial Cloud applications (Specifically ERP &EPM), identifying client needs and ensuring customer satisfaction through value creation and delivery in the Retail Industry.

  • Field Marketing Manager

    Mar 2023 - now

  • Operations Program Manager

    Aug 2022 - May 2023

  • Business Development Consultant

    Aug 2021 - Aug 2022