
Timeline
About me
Field Marketing Manager at Oracle
Education

Escuela americana
2008 - 2017High school
Babson college
2017 - 2021Bachelor of science - bs
Esade
2020 - 2020Bachelor of business administration - bba
Experience

Neo creative conslting
Jun 2014 - Jul 2014Summer intern• Consulted for brands including Chanel, Mini Cooper, Ted Baker, and Scotch & Soda• Organized Fundraiser Gala for Fundacion Calicanto

Net marketing group
Jun 2015 - Aug 2015Summer intern• Managed the Instagram & Facebook accounts for Nine West in Central America and Panama

Luccas beach and fun
Sept 2015 - May 2017Brand manager• Led all international relations and outreach; designed website • Attended trade shows as a member of the sales & marketing team; secured new wholesale accounts for the company

Voces vitales el salvador
Apr 2017 - May 2017Intern• Co-planned Crece Mujer 2017: event for female entrepreneurs to build strong, supportive professional connections and secure venture funding

Serenity
Nov 2017 - May 2018Co-founder/ chief operations officer and it manager• Founded venture to sell aromatherapy diffusers and essential oils—all profits went to charity, and the venture was a required part of Babson’s first-year curriculum• Drove 36% of the venture’s sales; tracked all inventory and units sold

Mielle intimates
May 2018 - Jun 2018Marketing and merchandising intern• Identified and developed new wholesale accounts for the company• Created company Website and tracked visits and Sales using Google Analytics• Developed seasonal lookbook intended for wholesale using Adobe Photoshop & Illustrator

Exportadora atlantico
Jun 2018 - Jul 2018Export manager• Ideated and implemented process to more efficiently track inventory; resulted in a 27% decrease in the time spent on inventory management per week• Collaborated with engineering team to brainstorm and execute new export strategies• Led end-to-end buying process for core products, including product selection, distributor vetting, and contract negotiation• Created company’s first-ever website and applied key SEO strategies; resulted in a 17% increase in new business (particularly among brokers) Show less

Applaudo studios
May 2019 - Jul 2019Human resources intern• Developed industry-leading benefits package for current employees to increase retention; included food, dentist, auto shop and fitness services• Screened & interviewed applicants for Backend and Frontend Developer positions

Restaurant rockstars
Aug 2019 - Dec 2019Market research & strategy consultant• Developed a new digital marketing strategy for the company’s training academy; part of Babson's Management Consulting Field Experience (MCFE) team-based project

The impeccable find
Apr 2020 - Aug 2020Operations management intern• Launched a new and improved website, which encompassed complex SEO, UX/UI, and Google Analytics strategies• Created first-ever firm ‘brand book’; included overarching guidelines for any external-facing brand communication in terms of visual look, tone, and target audience• Identified gaps in lead capture process; vetted and implemented new software which resulted in a 14% increase in new business• Pioneered a new, streamlined method for record-keeping using Microsoft Excel

Oracle
Aug 2021 - now• Develop and implement tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Partners, and third-party associations/conferences for the North America Application Services Industries. • Provide onsite execution support and track lead flow for marketing programs. • Developed and delivered targeted programs to drive greenfield pipeline for the Services Industries under North America Applications (NAA). Worked in close collaboration with sales, industry experts, field enablement, and marketing. • Member of the 2021 Class of Oracle’s Business Development Consultant program designed to provide experience in prospecting, qualification and demand generation while developing core skills for providing B2B enterprise solutions. • Charged with building an opportunity pipeline in Oracle’s Financial Cloud applications (Specifically ERP &EPM), identifying client needs and ensuring customer satisfaction through value creation and delivery in the Retail Industry.
Field Marketing Manager
Mar 2023 - nowOperations Program Manager
Aug 2022 - May 2023Business Development Consultant
Aug 2021 - Aug 2022
Licenses & Certifications

Bloomberg market concepts certification
Bloomberg lpJun 2021- View certificate

Google analytics for beginners
Google digital academyMar 2021 - View certificate

Advanced google analytics
Google digital academyMar 2021 
Foundations certification
BrandwatchFeb 2021
Honors & Awards
- Awarded to Alexandra AlfaroDeans List Babson College The Dean’s List recognizes outstanding scholarship among students enrolled in the undergraduate program. Eligible students must have a semester average of at least 3.30 based on a minimum of 12 semester credits taken at Babson or through cross-enrollment.
Volunteer Experience
Co-Founder
Issued by Green Switch on Oct 2015
Associated with Alexandra Alfaro
Languages
- enEnglish
- spSpanish
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