Alexandra Alfaro

Alexandra alfaro

bookmark on deepenrich
location of Alexandra AlfaroHouston, Texas, United States
Followers of Alexandra Alfaro1000 followers
  • Timeline

  • About me

    Field Marketing Manager at Oracle

  • Education

    • Escuela americana

      2008 - 2017
      High school
    • Babson college

      2017 - 2021
      Bachelor of science - bs
    • Esade

      2020 - 2020
      Bachelor of business administration - bba
  • Experience

    • Neo creative conslting

      Jun 2014 - Jul 2014
      Summer intern

      • Consulted for brands including Chanel, Mini Cooper, Ted Baker, and Scotch & Soda• Organized Fundraiser Gala for Fundacion Calicanto

    • Net marketing group

      Jun 2015 - Aug 2015
      Summer intern

      • Managed the Instagram & Facebook accounts for Nine West in Central America and Panama

    • Luccas beach and fun

      Sept 2015 - May 2017
      Brand manager

      • Led all international relations and outreach; designed website • Attended trade shows as a member of the sales & marketing team; secured new wholesale accounts for the company

    • Voces vitales el salvador

      Apr 2017 - May 2017
      Intern

      • Co-planned Crece Mujer 2017: event for female entrepreneurs to build strong, supportive professional connections and secure venture funding

    • Serenity

      Nov 2017 - May 2018
      Co-founder/ chief operations officer and it manager

      • Founded venture to sell aromatherapy diffusers and essential oils—all profits went to charity, and the venture was a required part of Babson’s first-year curriculum• Drove 36% of the venture’s sales; tracked all inventory and units sold

    • Mielle intimates

      May 2018 - Jun 2018
      Marketing and merchandising intern

      • Identified and developed new wholesale accounts for the company• Created company Website and tracked visits and Sales using Google Analytics• Developed seasonal lookbook intended for wholesale using Adobe Photoshop & Illustrator

    • Exportadora atlantico

      Jun 2018 - Jul 2018
      Export manager

      • Ideated and implemented process to more efficiently track inventory; resulted in a 27% decrease in the time spent on inventory management per week• Collaborated with engineering team to brainstorm and execute new export strategies• Led end-to-end buying process for core products, including product selection, distributor vetting, and contract negotiation• Created company’s first-ever website and applied key SEO strategies; resulted in a 17% increase in new business (particularly among brokers) Show less

    • Applaudo studios

      May 2019 - Jul 2019
      Human resources intern

      • Developed industry-leading benefits package for current employees to increase retention; included food, dentist, auto shop and fitness services• Screened & interviewed applicants for Backend and Frontend Developer positions

    • Restaurant rockstars

      Aug 2019 - Dec 2019
      Market research & strategy consultant

      • Developed a new digital marketing strategy for the company’s training academy; part of Babson's Management Consulting Field Experience (MCFE) team-based project

    • The impeccable find

      Apr 2020 - Aug 2020
      Operations management intern

      • Launched a new and improved website, which encompassed complex SEO, UX/UI, and Google Analytics strategies• Created first-ever firm ‘brand book’; included overarching guidelines for any external-facing brand communication in terms of visual look, tone, and target audience• Identified gaps in lead capture process; vetted and implemented new software which resulted in a 14% increase in new business• Pioneered a new, streamlined method for record-keeping using Microsoft Excel

    • Oracle

      Aug 2021 - now

      • Develop and implement tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Partners, and third-party associations/conferences for the North America Application Services Industries. • Provide onsite execution support and track lead flow for marketing programs. • Developed and delivered targeted programs to drive greenfield pipeline for the Services Industries under North America Applications (NAA). Worked in close collaboration with sales, industry experts, field enablement, and marketing. • Member of the 2021 Class of Oracle’s Business Development Consultant program designed to provide experience in prospecting, qualification and demand generation while developing core skills for providing B2B enterprise solutions. • Charged with building an opportunity pipeline in Oracle’s Financial Cloud applications (Specifically ERP &EPM), identifying client needs and ensuring customer satisfaction through value creation and delivery in the Retail Industry.

      • Field Marketing Manager

        Mar 2023 - now
      • Operations Program Manager

        Aug 2022 - May 2023
      • Business Development Consultant

        Aug 2021 - Aug 2022
  • Licenses & Certifications

    • Bloomberg market concepts certification

      Bloomberg lp
      Jun 2021
    • Google analytics for beginners

      Google digital academy
      Mar 2021
      View certificate certificate
    • Advanced google analytics

      Google digital academy
      Mar 2021
      View certificate certificate
    • Foundations certification

      Brandwatch
      Feb 2021
  • Honors & Awards

    • Awarded to Alexandra Alfaro
      Deans List Babson College The Dean’s List recognizes outstanding scholarship among students enrolled in the undergraduate program. Eligible students must have a semester average of at least 3.30 based on a minimum of 12 semester credits taken at Babson or through cross-enrollment.
  • Volunteer Experience

    • Co-Founder

      Issued by Green Switch on Oct 2015
      Green SwitchAssociated with Alexandra Alfaro