Pauline Leger

Experience

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  Graphic Studio Gallery

  Oct 2010 - Mar 2011

  Assistant Manager

  Assistant Manager at Graphic Studio Gallery Dublin: • Sales• Stock management• Database management: clients, artists, sales, pieces of art • Event/exhibitions organisation• PR: specialised press

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  Agence Proches

  May 2013 - Oct 2013

  PR Assistant

  This internship concluded my International Management Bachelor, and was a determinant experience which drove me to orientate myself towards communications and marketing roles. I worked within a team of senior and a junior press officers inside the fashion department, for 3 high-profile brands. Some of my responsibilities included:• Creation and management of PR listings: journalists, freelancers, influencers, advertising agencies• Creation and management of portfolios on behalf of brands• Product selection for journalists and publications• Organisation of the agency's Christmas press day and Spring/Summer 2014 presentationNote - BMRP has since rebranded as Proches. Show less

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  Battenhall

  Jun 2014 - Jun 2019

  As an Account Manager, I was the main point of contact for my clients and managed the day-to-day work, ensuring that the team was delivering the agreed scope of work on time, and to the highest standards. Whilst the agency’s primary focus was social media, my work also covered PR, digital audits, and crisis communications for a range of high-visibility clients.Key responsibilities included:• New business pitching• Leading strategic and creative workshops• Audits and reporting• Multichannel content creation• Online advertising• Crisis management and PR• Internal communications and marketing: WhatsApp daily newsletter, monthly email newsletter, social mediaNoting: my role evolved from Junior Account Executive (2014), to Account Executive (2015), Senior Account Executive (2016), to Account Manager (2018). Show less

  • Account Manager

    Feb 2018 - Jun 2019

  • Senior Account Executive

    Mar 2016 - Jan 2018

  • Account Executive

    Jun 2015 - Mar 2016

  • Junior Account Executive

    Jun 2014 - Jun 2015
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  MHP Communications

  Jul 2019 - Dec 2019

  Digital Strategist

  As a Digital Strategist, I sat cross-function and worked with the various teams across the agency’s seven departments: brand, capital markets, corporate reputation, crisis and risk, financial services, health, and public affairs. I acted as the consulting voice for every social media and digital project.Key responsibilities included:• Training - Leading the training of the company (200+ people) via the Digital Champions initiative• New business pitching• Project management • Account management• Multichannel content creation • Audits and reporting• Crisis management• Paid influencer partnerships Show less

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  Self-employed

  Dec 2019 - Mar 2021

  Social media and digital consultant

  I relocated to France during the global health crisis, and worked on various freelance projects, for some of my previous Big Tech clients. Such projects included:• Audit and competitor research: Long-term research on the reputation and usage of competitor products vs. the reputation and usage of my clients' products• Strategy: Set of actionable and realistic goals advising on USP and KPIs.

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  Media Marketing Group Tas

  Mar 2021 - Oct 2021

  As Senior Digital Manager, I was responsible for the planning and delivery of all digital projects, and worked alongside the Sales Department and the Account Managers to develop the business's digital offering and client base. This included working closely with local Tasmanian businesses and stakeholders.Key responsibilities included:• Business development and client pitching• Strategic planning and research• Project and team management• Mentoring and training of junior colleagues• Management of online advertising campaigns• Overseeing online content creation for websites and social media channels• SEM & SEO Show less

  • Senior Digital Manager

    Aug 2021 - Oct 2021

  • Digital Strategist

    Mar 2021 - Aug 2021
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  Cor Comms

  Oct 2021 - Jun 2023

  Leading the Digital department, I was responsible for the planning and delivery of all digital projects, and worked alongside the Directors to develop the agency's digital offering and client base. During this time I collaborated with a broad range of clients, with of focus on Tasmanian Government Departments on a number of projects. This included the Department of Health, the Department of Natural Resources and Environment, the Department of Education, the Department of Premier and Cabinet, the Environmental Protection Authority, and the Tasmanian Government Public Information Unit.Key responsibilities included:• Business development and client pitching• Strategic planning and research• Client and account management• Project and team management• Management of online advertising campaigns• Overseeing online content creation and design projects for websites, social media channels, and newsletters• Development and delivery of internal and external workshops Show less

  • Senior Digital Marketing Specialist

    Oct 2022 - Jun 2023

  • Digital Marketing Specialist

    Oct 2021 - Oct 2022
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  Udara Studio

  Mar 2023 - Nov 2023

  Team Lead and Studio Operations Manager

  As Team Lead and Operations Manager, I oversaw the entire operational side of a busy movement studio and supported its owners with identifying and nurturing future growth opportunities. I was responsible for coordinating the teaching team across various disciplines, and for providing them with HR support including onboarding and exiting, payroll, professional development and career progressions, training and more. Alongside with another team member, I looked after the studio's members and membership matters as well as the general coordination of its operations. Finally, I was responsible for all internal and external communications.Key responsibilities included:• Team leadership and support• Human resources management• Operations management• Customer relationship management• Strategic communications development and implementation Show less

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  SPEAK UP! Stay ChatTY

  Nov 2023 - now

  Community and Digital Engagement Officer

  The aim of SPEAK UP! Stay ChatTY (SUSC) is to promote mental health conversations and help prevent suicide by spreading the message that nothing is so bad that we can’t talk about it. As SUSC Community and Digital Engagement Officer, I oversee the creation and delivery of communications, marketing and community engagement initiatives including:➜ Online and offline content for social media, website, eDM, PR campaigns, flyers, posters, impact statements & more,➜ Online and offline promotional assets, designs and video content in collaboration with design professionals, ➜ Online and offline advertising, ➜ Merchandise and branded items,➜ Set up, ticketing, promotion and participation in major fundraising days and events,➜ Promotion and ticketing of the Mental Health First Aid training,➜ Partnerships with Sponsors and Supporters➜ Community management,➜ Digital reporting Show less