Experience

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  Publicis media

  Apr 2016 - Aug 2017

  Senior executive

  Programmatic- Data solutions- Pubilcis DMP operation - Vendor evaluation- Campaign executive- Reporting

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  Omd apac

  Aug 2017 - Sept 2018

  Senior planner

  Client：IntelGrowth period: in charge of all execution related work and responsible for campaign pace and result.

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  Publicis media

  Sept 2018 - Mar 2019

  Associate planning manager

  Client: LenovoRole changing period: Independently generate media strategic and tactical plan.

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  传立媒体

  Mar 2019 - Jul 2019

  Plannning manager

  Help top FMCG client on new product launch. Set up go-to-market media strategy to quickly gain market share through an innovative "Pop-up Store" online to offline campaign.

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  Dentsu international

  Jul 2019 - Jul 2021

  Planning manager

  Client: Intel- Owner of Meet Competition always-on campaign fully in charge of annual media plan($Millions) including:1) Set up communication strategy based on market research cooperating with top vertical media and product performance analysis with both client side product expert and media side professional editor. 2) Generate year-round KPI through bidirectional communication with client side(both marketing &sales) and media by leveraging deep understanding of client marketing objective and media capability.3) Formulate media cooperation model including content strategy/performance key metrics/exclusive editor advocates/innovation campaign ideation etc.4) Supervise campaign execution/tactics adjustment due to competitor updates/new product launch etc.- Core member of client burst/new product launch campaign (~$Millions)1) Owner of innovation campaign: Intel X DIDI co-branding (Golden Mouse Digital Marketing Awards-Silver/ Best Scene Marketing Case of iResearch Marketing Awards) As project owner, closely work with client and media side for co-branding ideation and conduction. The most challenging part for co-branding is to balance the benefits between client and media to ensure both parties could reach their expectations however this also gives me the most feeling of achievement. Show less

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  Linkedin 领英中国

  Jul 2021 - now

  Senior client solution manager

  As a B2B marketing expert from the world's largest professional social platform, my key responsibility is to help client identify their business objective and provide strategic media approach to achieve the marketing goal by applying LinkedIn's marketing solution. The main skills required including deep understanding of client's business, expertise in B2B digital marketing, content marketing, campaign execution & optimization and collaboration of cross functional team including content, insight and operation teams. Show less