Alina Silvasan

Experience

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  Group Press Transilvania Media

  Oct 2001 - Jan 2003

  Journalist

  As a press correspondent coordinator for the Transilvania Jurnal regional newspaper, I contributed to the editorial planning process by suggesting topics or themes for coverage, identifying emerging trends or issues, or providing input on the overall direction of the publication. I was also involved in the journalistic productions and editing/processing local news for the regional newspaper.

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  RADIO XXI

  Jan 2003 - Sept 2004

  Radio Journalist

  As a radio journalist I specialized in reporting news and stories for radio broadcasts. My activity was focused on gathering information, conducting interviews, and writing and producing news segments for radio programs.

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  Ulpia Traiana SRL

  Sept 2003 - Dec 2004

  Journalist

  As a local journalist for the Ulpia Jurnal daily newspaper, I was involved in the journalistic productions and editing/processing local news.

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  Asociaţia Centrul de resurse pentru Servicii Sociale - CERESS

  Apr 2005 - Jan 2005

  Sociologist

  I assisted the management team in specific activities of designing social research projects and documenting and writing project proposals for European funding.

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  SC Class Media SRL

  Oct 2005 - Feb 2006

  Video Journalist - News editor

  In my position as a video news editor at National TV, I was responsible for assembling and editing video footage to create news segments and stories for broadcast. I worked closely with local journalists from 41 different locations in the newsroom. My role was to take the information provided by the local correspondents, including video footage and text, and transform it into television news ready for broadcast. This required a combination of technical skills, creative abilities, and a strong understanding of journalistic principles. Afișează mai puține

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  Amos News

  Mar 2006 - Mar 2007

  Journalist

  As media correspondent coordinator a was responsible for managing and coordinating a team of 23 press correspondents and local journalists. The focus of my activity was to lead and motivate the team members to achieve the new agency objectives to deliver accurate and impactful news reports in a fast-paced environment.

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  SC Gallaxy Depefe SRL

  Apr 2007 - Jan 2008

  Public Relations Specialist

  I managed the communication and image of the company to the public to create and maintain a positive public perception, build relationships with various stakeholders, and enhance the overall reputation, while assisting the management team to effectively address and solve issues that may arise in the public domain to protect and enhance the organization's reputation. As a member of the small management team, my responsibilities varied from developing brand building strategies, creating promotional materials and writing speeches, to ensuring a positive and efficient communication with clients and employees and supporting the leadership in the activity of contracting and managing the company projects. Afișează mai puține

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  SC Gallaxy Market SRL

  Jan 2008 - Oct 2008

  Public Relations Specialist

  I managed the communication and image of the company to the public to create and maintain a positive public perception, build relationships with various stakeholders, and enhance the overall reputation. As a member of the small management team, my responsibilities varied from developing brand building strategies, creating promotional materials and writing speeches, to ensuring a positive and efficient communication with clients and employees and supporting the leadership in the activity of contracting and managing the company projects. Afișează mai puține

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  SC Kara Still Construct SRL

  Oct 2008 - Feb 2009

  Assistant Manager (Public Relation Specialist)

  I provided support to the manager in the civil construction company, helping streamline administrative tasks and enhance operational efficiency, handling a range of responsibilities from scheduling and document management, human resources management to project coordination.Key responsibilities and achievements:- Assisting the manager in day-to-day tasks, including managing calendars, scheduling appointments, and organizing meetings.- Maintaining and organizing documents, reports, and correspondence, ensuring that critical information is readily accessible.- Collaborating with managers (including company partners) on project planning, tracking progress, and facilitating team cooperation to meet project goals.- Performing data entry tasks, gathering information, and preparing reports or presentations as needed.- Helping plan, coordinate, and execute meetings, conferences, and company events. Afișează mai puține

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  Pakiv Romania Association

  Nov 2011 - Jan 2013

  I worked as Long-term expert on the "Creation and operation of assistance structures focused on employment - Social inclusion centers for Roma people" - “CISPER” ID 62509 project, co-financed from the European Social Fund through the Sectoral Operational Program Human Resources Development (POSDRU 2007–2013).Supporting the marketing and communication efforts of the organization. I worked closely with the marketing and communications teams to help plan, execute, and monitor marketing and advertising campaigns, public relations activities, and internal communications initiatives according to the project requirements.Key responsibilities and achievements:- Creation of engaging content for various marketing channels, including social media, email campaigns, press releases, and website updates.- Managed and maintained the company's social media profiles, including content scheduling, monitoring engagement, and analyzing performance metrics.- Collaborate with the marketing teams to execute campaigns, including organizing local events, intermediary regional conference events, and promotional activities.- Building and maintaining relationships with media outlets, drafting press releases, and coordinating media coverage for the organization's project events and announcements.- Support internal communication efforts by creating and distributing company announcements, newsletters, and employee communications.- Monitor and analyze marketing and communication performance metrics to measure the effectiveness of campaigns and initiatives.- Provide design support for marketing collateral, including graphics, flyers, and presentations. Afișează mai puține I worked as Long-term expert on the "Integrated Measures in the field of tourism" - ID 76173 Project, co-financed from the European Social Fund through the Sectoral Operational Program Human Resources Development (POSDRU 2007–2013). Developing and executing effective communication and advertising strategies to help promote the project and organization objectives. I’ve collaborated with cross-functional teams, agencies, and partners to create compelling marketing campaigns and messages for stakeholders, the general public and the targeted audience according to the project requirements.Key responsibilities and achievements:- Worked closely with the marketing team to develop communication and advertising strategies that align with the project's objectives and target audience.- Collaborated with media agencies to plan media buys, negotiate ad placements, and optimize advertising spend for maximum reach and impact.- Generate engaging and persuasive advertising content, including copywriting for advertisements, scripts for videos, and ad visuals for various marketing channels (including social media, email campaigns, press releases, and website updates).- Manage and maintain the company's social media profiles, including content scheduling, monitoring engagement, and analyzing performance metrics.- Organize marketing campaigns, including organizing local events, intermediary regional conference events, and promotional activities.- Building and maintaining relationships with media outlets, drafting press releases, and coordinating media coverage for the organization's project events and announcements.- Monitor and manage advertising budgets, ensuring cost-effective campaign execution within the project budget.- Ensure visual consistency across all advertising and communication materials, adhering to project and UE guidelines. Afișează mai puține I words as short-term expert on the "Creation and operation of assistance structures focused on employment - Social inclusion centers for Roma people" - “CISPER” ID 62509 Project, co-financed from the European Social Fund through the Sectoral Operational Program Human Resources Development (POSDRU 2007–2013). Supporting the marketing and communication efforts of the organization. I worked closely with the marketing and communications teams to help plan, execute, and monitor marketing and advertising campaigns, public relations activities, and internal communications initiatives according to the project requirements.Key responsibilities and achievements:- Creation of engaging content for various marketing channels, including social media, email campaigns, press releases, and website updates.- Manage and maintain the company's social media profiles, including content scheduling, monitoring engagement, and analyzing performance metrics.- Collaborate with the marketing teams to execute marketing campaigns, including organizing local events, intermediary regional conference events, and promotional activities.- Building and maintaining relationships with media outlets, drafting press releases, and coordinating media coverage for the organization's project events and announcements.- Support internal communication efforts by creating and distributing company announcements, newsletters, and employee communications.- Monitor and analyze marketing and communication performance metrics to measure the effectiveness of campaigns and initiatives.- Provide design support for marketing collateral, including graphics, flyers, and presentations. Afișează mai puține

  • Marketing and Communications Assistant

    Nov 2012 - Jan 2013

  • Marketing and Communications Specialist

    Dec 2011 - Dec 2012

  • Marketing and Communications Assistant

    Nov 2011 - Dec 2011
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  SC Media Gold Concept SRL

  Nov 2013 - Jan 2015

  Administrator

  I founded a corporate event management company registered in Romania. The activity was focused on conceptualizing, planning, and executing memorable and impactful corporate events for a diverse range of local clients. Committed to delivering excellence and exceeding client expectations.Key responsibilities and achievements:- Founded and established Media Gold Concept from the ground up, transforming it into a sustainable company in the industry.- Direct the strategic vision, business development, and overall operations of the company.- Developed and maintained key relationships with our clients, ensuring client satisfaction and repeat business.- Oversee all aspects of event planning and execution, including budgeting, logistics, vendor management, and on-site coordination.- Collaborate with clients to conceptualize and deliver customized event experiences that align with their brand and objectives.- Successfully executed a diverse range of corporate events, including conferences and corporate parties for high-profile clients. Afișează mai puține

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  TagDiv

  Mar 2015 - Jan 2023

  Digital Marketing Strategist

  At tagDiv, I played a pivotal role in enhancing the company's digital marketing efforts, driving brand presence, optimizing user experiences, and achieving strategic marketing objectives. My key contributions included:- Developed and implemented comprehensive product strategies aligned with business goals. Crafted and delivered clear, effective communication plans that engaged both stakeholders and customers.- Managed digital marketing campaigns across various platforms, utilizing SEO, SEM, social media, and email marketing to increase traffic and engagement.- Conducted thorough competitive analysis to identify market trends, opportunities, and threats, informing strategic decisions and keeping us ahead of industry shifts.- Worked closely with UX/UI teams to ensure a seamless and intuitive user experience across all digital touchpoints, including website optimization, A/B testing, and user feedback analysis.- Established and monitored key performance indicators (KPIs) to track marketing campaign effectiveness, using data-driven insights to refine strategies and improve ROI.- Developed compelling value propositions and go-to-market strategies for new products, including market research, pricing strategies, and sales enablement.- Promoted service offerings through targeted marketing efforts, enhancing customer acquisition and retention with campaigns that highlighted our services' unique benefits.- Played a key role in branding initiatives, ensuring consistent messaging and visual identity across all channels. Created engaging content that boosted brand awareness and customer engagement.Through my role at tagDiv, I honed my skills in digital marketing, product strategy, and user experience optimization, making me a valuable asset to any forward-thinking organization. My ability to analyze the competitive landscape, measure performance effectively, and develop strategic marketing plans has consistently driven successful outcomes and enhanced business growth. Afișează mai puține

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  Liber-profesionist

  Jan 2023 - now

  Web Content Writer