Guilherme Barandas

Experience

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  UERJ

  Jan 2011 - Jan 2013

  Pesquisador, Mestrado em Microbiologia

  Responsible for a scientific project from conception to execution and management.The project was a scientific research in Clinical Microbiology about the identification of uncommon, difficult to identify microorganisms through phenotypical (biochemical profiling), molecular biology (PCR and DNA sequencing) and proteomic (MALDI-TOF mass spectometry) techniques.

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  LabEx

  Mar 2014 - Jun 2014

  Consultor de negócios

  Business consultant at a biotechnology merchandise retailer for research laboratories, prospecting clients, explaining about the products, making quotations and closing deals. Outstanding performance in business development, in constant touch with the company HQ in the USA.

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  CQ Rights

  Dec 2014 - Mar 2015

  Estagiário de finanças

  Responsible for financial controlling and accounts due, payments, supplies and helping overall management planning, organizing and following up on routines.

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  Cortex

  Mar 2015 - Jul 2019

  • Ahead of creating, planning and implementing the Customer Success Operations area in the company. Designing data sets, elaborating analyzes and dashboards about operations and customers health. KPIs implementation and monitoring about the area’s and customer’s success.• Implementation and maintenance of customer satisfaction surveys and Net Promoter Score.• Consolidation of insights obtained by the methods above and formulation of propositions, reporting directly to the board.• Responsible for Cortex product training unit. Implementation of the area, planning and creating instructional and support materials. Content dissemination controller to internal and external stakeholders, collection of feedbacks and improvements. Show less • Direct and regular interaction with the CEO, board and management of the company to monitor the implementation of the company's strategic product planning.• Execution of strategy through tactical planning of the company's three main applications, focused on corporate communication management, government sales and retail intelligence, responsible for revenue growth close to 100% in 2018.• Conduct market research and competitors for sector benchmarks and competitive analyzes.• Surveying customer needs, structuring problems, designing and specifying new features and product improvements. Acting together with designers and and developers for alignment and prioritization to maximize solution value.• Ensuring that the company's big data analytics system is implemented in user-ready solutions, as well as helping to coordinate product improvements to meet customer’s needs. Show less

  • Customer Success Operations Manager

    Jan 2019 - Jul 2019

  • Gerente de produtos

    Jul 2016 - Jul 2019

  • Desenvolvimento de novos negócios

    Jan 2016 - Jul 2016

  • Engenheiro de vendas

    Mar 2015 - Dec 2015
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  Stone Pagamentos

  Jul 2019 - Nov 2020

  Data Product Manager

  • Conception and development of the company's data platform, capable of performing ingestion, storage and analysis of all types, thus guiding the company's decisions by data.• Team structuring and lead focused on individual development and the adoption of a clear mindset for building valuable digital products.• Responsible for strategic planning and roadmap execution, using OKRs to establish and track results.• Directing activities to discover product improvements, structure problems, design and specify solutions that combine risk mitigation, feasibility and value for the end user.• Responsible for obtaining and leveraging data related to dozens of company operations and customer life cycle, as well as for subsequent improvements in their supply and consumption.• Established a secure access policy, compliant with the current regulation (SOx, BACEN, LGPD), also in alignment with the best market practices and company interests.• Average monthly growth of active users on the platform above 15% and the activity level at 38% in 2020, with monthly consumption in the order of petabytes.• Daily engagement (stickiness) of more than 50% of weekly active users.• More than 90% reduction in product costs in one semester.• Reduction of errors and losses in pipelines from 10% to around 0.0001%.• Migration of legacy volume in the order of tens of terabytes, with low negative impact.• Service level at a level close to 90% for new integrations and data access. Show less

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  Gabriel®

  Nov 2020 - Jul 2021

  Group Product Manager

  Gabriel applies computer vision, AI and IoT to protect you and make the cities safe again.• Product leader from seed stage to series A, during MoM growth period of over 15% in client aquisition, with 1 direct report and ~8 other professionals indirectly• Monthly increase of over 15% in ARR and 33% in booked revenue• Net revenue retention rate of 120%• Active customer increased by 66% with stickiness by 55% and user engagement superior to 30% of total user pool• 4x improvement in sensitive operational info, critical to operation success• Built a new internal product for Operations team wich removed bottlenecks completely and lead setup time from hours to a few minutes• Reduced weekly support tickets from dozens to a marginal volume Show less

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  Winnin

  Aug 2021 - Jul 2022

  Head of Product

  Winnin is a social video intelligence platform powered by AI that helps brands, agencies and creators to create videos suited for their audiences' interests, thus driving engagement and revenue.• Team topology, hiring and management of 5 PMs and other professionals by SaaS best practices.• +50% in user activation to above-benchmark status (33% vs 30%)• +100% user engagement (MAU YoY)• ~40% seat occupancy (active/registered users)• ~50% WAU to MAU stickiness• Above-benchmark short-term user retention (65% vs 35%)• On-benchmark long-term user retention (50% vs 60%)• NPS ~50, with customer segments as high as 87 Show less

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  Zup Innovation

  Jul 2022 - Mar 2023

  Head of Product

  Head of personal finance management (PFM) products. Responsible for products and AI capable of (i) enriching data at great volumes; (ii) enable 360º customer analytics for decision making; and (iii) generate insights and deliver them to customers by chatbot.• Led a team of 4 PMs as direct reports and ~20 other professionals.• Over 20M users benefited with personal finance AI-enriched data• Over 18B transactions enriched with 90% coverage and accuracy • 5B+ registers of financial indicators generated• ~1,5M users impacted with dozens of AI-generated contents about PFM• 60%+ content engagement with 90% positive user ratings Show less

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  Cadarn Consultoria

  Oct 2023 - now

  Product and UX/CX Advisor

  Contributing with expertise in Digital Products, UX and CX to map out the digital experience landscape of the Brazilian banking industry

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  Darwin Seguros

  Nov 2023 - now

  Senior Product Manager

  Insurtech company that provides online insurance, using data from client devices to assess customer behavior and optimize the balance between risk and premium. • Responsible for customer acquisition channels such as the company's proprietary broker portal and APIs, accountable for 2x NMRR growth• Developed partner APIs to enable 10x sales channel and 100x client acquisition• Improved broker registration completion rate by 96%• -30% drop off rate with sales journey optimization• ~R$4M in ARR generated with new insurance offering• Created self service commission statement reporting for full visibility• Carried through new, automated sales commissioning payments integrations to a zero-failure status Show less