David Agrell

Experience

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  Agrell Architectural Carving, Ltd

  Aug 1993 - Dec 1996

  Woodcarver

  Apprenticeship covering classical woodcarving, high-end furniture making, and millwork.

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  Scot Collins Interiors

  Jan 1997 - Jan 1999

  Carpenter, Remodeler

  • Built cabinets, installed molding, and created interior woodwork• Remodeled kitchens, bathrooms, and other interior surfaces• Installed ceramic tile and natural stone• Minor electrical and plumbing work

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  LARRY CHRISTIANI CONSTRUCTION

  Jan 1999 - Jan 2004

  Senior Finish Carpenter

  Installed molding and created interior woodwork for two $20M+ residential construction projects.

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  Freelance

  Jan 2006 - Jun 2021

  Freelance writer, editor, content producer and editorial consultant

  • Provide writing, editing, proofreading, marketing content, technical writing, communications, and publishing consultation to various businesses, from start-ups to corporations• Journalism clips include news and features for GQ magazine, San Francisco Examiner, Lifehacker, Charleston Post and Courier (S.C.), Greenwich Post (Conn.), East Bay Express (Calif.), Monocle Magazine, Examiner.com, and others• Marketing clients include CLIF Bar, Blue Apron, OCUS, Maisonette, Hilti, Folbot, and others• Clips available at www.davidagrell.com Show less

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  Newsdesk.org

  Mar 2006 - Dec 2006

  Intern/Associate Editor

  Wrote, edited, and published news analyses for a non-profit news website.

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  California Victory

  Feb 2007 - Oct 2007

  Director of Communications

  • Liaised with media, political groups, and other local organizations • Wrote press releases; designed and published programs and promotional materials; produced website content; directed social media content

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  San Francisco Examiner

  Sept 2007 - Mar 2008

  Freelance Sportswriter

  Reported high school sports for a daily newspaper.

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  Examiner.com

  Feb 2009 - Jun 2009

  Major League Soccer Examiner

  Wrote news, insights, and opinions about Major League Soccer for a national website.

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  Major League Baseball (MLB)

  Jun 2009 - Feb 2010

  Editorial Producer

  Edited, published, and managed content for MLSnet.com, the former official website of Major League Soccer.

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  Major League Soccer

  Feb 2010 - Aug 2012

  • Member of five-person editorial team that brought league’s website in-house • Pitched, wrote, and commissioned news and features; directed all editorial content (150+ items) for two MLS All-Star games, delivering record traffic of 40 percent increases YOY• Wrote web-optimized headlines and blurbs; selected and processed suitable images and graphics; incorporated videos, graphics, polls, social media campaigns, and other content to boost SEO, increase user engagement, and build traffic• Developed and implemented editorial workflow; edited articles for relevance, accuracy, tone, grammar, and style; authored in-house style guide; coached freelance writers and staff editors in 19 markets to ensure content was high quality and on-brand Show less

  • Digital Club Services

    Sept 2011 - Aug 2012

  • New Media Editor, MLSsoccer.com

    Feb 2010 - Sept 2011
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  Hearst Magazines

  Aug 2012 - Aug 2014

  Associate Editor, Popular Mechanics

  • Conceived, assigned, wrote, edited, and packaged service items and feature stories for this iconic magazine with a 1.2 million readership and its website• Led major update of magazine's DIY section, combining home, technology, auto, science, and adventure stories; established section’s mission, tone, and management structure; collaborated with art and production departments; edited staff writers; recruited and managed freelancers; created content plans and editorial calendars• Represented brand on ABC News Radio, in-house podcasts, and webinars, and in other commercial and goodwill capacities Show less

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  Agrell Architectural Carving, Ltd

  Sept 2014 - Jan 2017

  General Manager

  • Managed $100k+ woodworking projects from bid through design to completion for global company serving high-profile residential, civic, and sacred spaces; managed 20 craftspeople and administrative employees• Led all client acquisition and B2B marketing campaigns, including PR, communications, and social media; designed, built, and maintained website• Launched an e-commerce venture selling hand-carved architectural ornamentation

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  Condé Nast

  Jan 2017 - Jul 2019

  Copy Director

  • Directed a team of editors who worked across brands in Condé Nast's vanguard centralized copy, research, and legal affairs group, a shared-resources division supporting a range of consumer titles and platforms, including print, digital, social media, tablet, branded, and video• Copyedited Condé Nast titles including Vogue, Bon Appétit, Glamour, and GQ, for print, digital, and marketing channels; copyedited, line-edited, and fact-checked online titles• Coordinated with department and publication principals to assess workflow and assign staff while dramatically decreasing freelancer reliance; developed and managed new digital and print workflows to better serve consolidated publications and departments; established best practices and enforced editorial standards; helped author company-wide style guide and word list• Deployed and administered collaborative publishing and project management software• Deputized department director; responsible for group operations in director's absence; supported editors in learning new platforms and processes; mentored junior staffers Show less

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  Hilti Group

  Feb 2021 - now

  • Creative Manager, Digital Content Marketing

    Jan 2024 - now

  • Copywriter, Global Digital Content Studio

    Feb 2021 - now