Adam Geyer

Experience

• 

  Peoria Journal Star

  Jan 2001 - Jan 2011

  Online Coordinator
• 

  Digital First Media

  Jan 2012 - Jun 2014

  National Sales Campaign Manager

  Digital First Media’s more than 800 multi-platform products reach 66 million Americans each month across 18 states.• Devised, planned and submitted RFPs for integrated digital display, mobile, video, email, search and social proposals for national clients.• Trafficked, analyzed and optimized campaigns to ensure client goals were met and exceeded.• Developed relationships with national sales representatives, local operations contacts, our technology vendors and clients across the country.• Administered to multiple clients’campaign needs simultaneously and promptly, and across multiple platforms.• Managed client accounts through a simultaneous transition between ad servers and the redesign of all sites’ templates. Show less

• 

  Adtaxi

  Jun 2014 - now

  • Clearly understand and translate the needs of an advertiser into a strategic plan created for their performance goals• Build and launch campaigns in Demand-Side Platforms• Work in concert with the SEM operations team to accelerate client’s conversion objectives• Monitor pacing and delivery to ensure campaigns are on track to deliver the allocated budget• Perform account maintenance responsibilities and escalate campaign issues team members and clients• Creatively problem solve analytics and attribution challenges on behalf of our clients• Understand advertiser goals, market position and expectations while working with digital sales specialists in applying this data to a tailored digital strategy.• Build campaign infrastructure to track and report on an audience’s response to marketing, employing an advanced understanding of tag management solutions, data and events.• Extend optimization and strategic efforts beyond click-through rate, utilizing our suite of customized conversion tracking and analytics tools to focus on advertiser ROI, setting and beating benchmark returns month over month. Show less

  • Strategic Accounts Campaign Manager

    Oct 2016 - now

  • Campaign Manager

    Jan 2015 - Sept 2016

  • Fulfillment Specialist

    Jun 2014 - Dec 2014