Saeed Al-Naser

Experience

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  Saudi Research & Publishing Company - SRPC, Member of Saudi Research and Marketing Group

  Jul 2004 - Feb 2006

  Marketing Research Executive

  - Preparing sales reports daily to the CEO of Saudi Research & Marketing Group.- Supervising sales outlets in order to determine the quantity of each outlet reach sales targets and increase distribution channels in the KSA market.- Conduct a market survey and market analysis and prepare marketing studies for the development of the magazines’ sales, prepare advertising and marketing strategies to enhance the sales of weak publications.- Monitor the performance of branches in all parts of the Kingdom in terms of sales volume. Show less

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  Saudi Specialized Publishing Company

  Feb 2006 - Jan 2015

  Saudi Specialized Publishing Company, Member of Saudi Research and Media GroupEssential duties and responsibilities:- Establishing a branch of the company in the Hashemite Kingdom of Jordan, registering and obtaining licenses from government departments. Serving as the commissioner and legal representative of the company to the public and other companies, organizations, and individuals, and overseeing all financial and administrative matters within the company.- Implementing internal systems for the company's operations, recruiting new staff and preparing job proposals and contracts. Ensuring new employees are integrated into the administrative system and salary system. Responsible for creating regional office accounts, paying salaries and bonuses, and preparing financial reports and accounting periodically.- Overseeing all activities of the Regional Office, supervising managers and staff, issuing publications, designing magazines, and providing translations in English, Italian, and French, and supporting the company's major activities.- Promoting the company and its activities through various media, receiving official delegations from within and outside the Kingdom, and attracting commercial advertising for the company.- Managing the company's distribution arm in the Hashemite Kingdom of Jordan, directly supervising the distribution mechanism, and developing sales for the company's publications in the Kingdom. Show less Saudi Specialized Publishing Company, Member of Saudi Research and Media GroupEssential duties and responsibilities:- Managing the overall printing & distribution & sales activities for all company publications.- Participating in exhibitions and preparing promotional campaigns to increase publications sales and subscriptions. Conducting campaigns for paid and free subscriptions, and Opening new distribution outlets.- Preparing lists and distribution plans for the company's publications in Saudi Arabia and GCC.- Coordination between the company and its subsidiaries outside Saudi Arabia, including the issuance and distribution of publications outside the Kingdom. Show less

  • Regional Office Director

    Aug 2008 - Jan 2015

  • Distribution & Sales Executive Officer

    Feb 2006 - Aug 2008
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  SRMG

  Jun 2009 - Jan 2015

  - Reporting directly to the CEO of Saudi Research & Marketing Group.- Managing a project between Numu Group and Saudi Aramco Co., with a capital of 33 million US dollars, to process the largest library in the Middle East for the King Abdul-Aziz Center of World Culture (Saudi Aramco), providing it with all books in both Arabic and English from international publishers and references, and educational media, according to the regulations for modern library management. The project was implemented with both technical and logistical support in Riyadh, Amman, and Dhahran. Alongside my current role as regional office manager for the Saudi Specialized Publishing Company and Regional Director for Ithraa Publishing and Distribution Company.- Developing and delivering progress reports, proposals, requirements documentation, and presentations.- Defining project scope, goals, and deliverables that support business goals in collaboration with senior management and stakeholders.- Proactively managing changes in project scope, identifying potential crises, and devising contingency plans.- Defining project success criteria and disseminating them to involved parties throughout the project life cycle.- Coaching, mentoring, motivating, and supervising project team members and contractors, and influencing them to take positive action and accountability for their assigned work.- Building, developing, and growing any business relationships vital to the success of the project.- Drafting and submitting budget proposals, and recommending subsequent budget changes.- Planning and scheduling project timelines and milestones using appropriate tools.- Obtaining best practices and tools for project implementation and management.- Managing a project between Numu Holding Group and Binary Logic Company Issuing Platform for computer education to the Ministry of Education in Saudi Arabia. Show less Regional Director for Ithraa Publishing and Distribution Company, Subsidiary of Saudi Research & Media Group, SRMG- Directly reporting to the CEO of Saudi Research & Marketing Group.- Al-Elmia Holding Group was purchased in early 2009 by Saudi Research & Marketing Group and its subsidiaries in Saudi Arabia, UAE, and Jordan, and I was appointed as a regional manager for all the companies of the group in the Hashemite Kingdom of Jordan, in addition to my current job as a regional office manager for the Saudi Specialized Publishing Company.- Commissioner and a legal representative on behalf of the company in the Hashemite Kingdom of Jordan to the public and all private companies, civil organizations, and individuals, and the commissioner of all financial and administrative matters within the company.- Managing the overall activities of the company, such as publishing, printing, advertising, distributions, digital marketing, pricing, and sales forecasts, and supervising all Department managers and staff.- Publishing and development of school curricula “international schools and public schools”.- Provide strategic planning and enhance Corporate Performance by giving strategic and operational direction to Business Development Sales & Marketing. - Provision and distribution of international school books as it has a strong relationship with international publishing houses working in the same field. - A composition of scientific and cultural books in cooperation with academics and experts, issuing More than 220 scientific books for Arab university in Jordan and GCC.- Sponsorship of specialized scientific exhibitions. And specialized training in cooperation with international publishers and universities. Show less

  • Projects Director.

    Dec 2011 - Jan 2015

  • Regional Director

    Jun 2009 - Jan 2015
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  Think Make Difference Company, TMD3

  Jan 2015 - Feb 2018

  Digital Marketing Director

  - Planning and implementing marketing campaigns across digital channels such as social media, email, mobile apps, and website content.- Working with other members of the marketing team to develop strategies that align with business goals.- Assessing the performance of digital marketing campaigns to determine what changes need to be made to improve results.- Establishing and managing relationships with advertising agencies or other outside vendors that help create content for digital campaigns.- Creating a website presence for a company by designing and maintaining websites, developing content for websites, and registering domain names.- Identifying and implementing new technologies for use in digital marketing.- Reviewing data to identify trends and determine how to improve the performance of campaigns.- Creating a content strategy for an organization’s website by identifying topics that will be of interest to visitors, researching topics to ensure that they are relevant and timely, and writing content such as articles, blog posts, and case studies.- Develop a social media strategy that effectively communicates with current customers while attracting new ones. Show less

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  SRMG

  Feb 2018 - Mar 2019

  Director of Operations

  Director of Operations in Saudi Specialized Publishing Company, Member of Saudi Research and Media GroupEssential duties and responsibilities:- Oversee the overall operations of the company, including publishing, printing, advertising, distribution, digital marketing, sales, pricing, and sales forecasting, as well as conducting merchandising activities.- Identify and address barriers to achieving strategic goals, and implement solutions.- Collaborate with customers and internal departments, such as finance, sales, and top management, to implement strategies, plans, and business models. Maintain open and effective communication across departments, unit leadership, and other operational/functional support.- Identify and provide coaching on management opportunities and trends to the workforce, including Area Managers.- Assist in developing short-term and long-term strategies to improve the business.- Ensure that employee skills are fully developed, recognized, and utilized.- Analyze the business, create weekly focus reports, and develop action plans.- Build and lead a team, striving for continuous improvement.- Manage operating costs within budget. Show less

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  Etawfeer

  Apr 2019 - Sept 2023

  Digital Marketing and E-commerce Director

  Etawfeer is the premier e-commerce destination in Jordan, connecting thousands of buyers and sellers through a secure and reliable platform. With a wide range of local payment options and integrated delivery methods, it offers a seamless shopping experience and I am responsible for the following tasks:- Developing and implementing a comprehensive digital marketing strategy that includes both e-commerce and other digital marketing tactics such as SEO, SEM, social media advertising, email marketing, and affiliate marketing.- Overseeing the operation of the e-commerce platform, including website design and development, product catalog management, and customer service.- Tracking and analyzing the performance of digital marketing campaigns and e-commerce sales, and using data to optimize campaigns and improve overall ROI.- Collaborating with cross-functional teams such as product development, sales, and customer service to ensure the e-commerce platform meets the needs of customers and supports overall business objectives.- Keeping up with the latest digital marketing trends and best practices, and continually looking for new ways to improve the effectiveness of digital marketing and e-commerce efforts.- Providing strategic direction and guidance to the e-commerce and digital marketing teams to ensure they are aligned with the company's overall goals and objectives.- Collaborating with other departments to develop and implement a digital marketing and e-commerce plans that support the company's overall goals and objectives.- Managing and controlling the digital marketing and e-commerce budget, ensuring that resources are allocated effectively to achieve the best results.- Building and maintaining relationships with key stakeholders, including customers, partners, and vendors, to ensure the company's digital marketing and e-commerce efforts are aligned with their needs and expectations. Show less