Sally Lee

Experience

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  Fairfax Media

  Nov 2010 - Apr 2014

  Journalist
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  Daily Mail Australia

  Apr 2014 - Aug 2015

  Journalist
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  Starlight Children's Foundation Australia

  Oct 2015 - Oct 2016

  Digital Content Specialist

  Produced online content (e.g. eDMs, social media, blogs or videos), established and maintained content calendar, managed website, tracked/recorded data analytics, provided reactive communications and increased online engagement.

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  NSW Police Force

  Oct 2016 - Oct 2018

  Deputy Editor

  Provided specialised strategic and proactive communications for internally distributed, sensitive law-enforcement print publications for the NSW Police Force.Repeatedly demonstrated solid news judgement and agility for conducting unplanned interviews while crafting or sub-editing copy to be aligned with corporate objectives and operational requirements.No stranger to dealing with high-level messaging and strongly capable of simplifying a complex brief as well as dissecting sensitive information, particularly when reviewing confidential reports or translating police jargon into plain English. Show less

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  NSW Department of Finance, Services and Innovation

  Oct 2018 - Jun 2019

  Media Advisor

  Provided specialised public relation services such as covering a high volume of media enquiries in a timely manner, management of contentious issues and development of proactive stories to support government service delivery, announcements and policy reforms as well as development and implementation of strategic media initiatives that supported management of media and reputation.Contributed to the provision of accurate and timely advice on media opportunities and critical issues to senior management and ministers’ offices while developing and maintaining professional relationships with internal business partners, the ministers' offices, key media contacts and other relevant stakeholders. Collaborated effectively with stakeholders to optimise effective media solutions and services while maintaining appropriate business confidentiality while exercising a high level of probity and procedural correctness. Applied best practice to ensure clients received a seamless and integrated communications service while keeping abreast of government obligations, contemporary best practice and emerging issues in media communications. Show less

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  The Salvation Army

  Jun 2019 - Mar 2020

  Communications Manager

  Responsible for the development and implementation of communications strategies to maintain and grow positive reputation and image for The Salvation Army Aged Care. Actively contributed to the organisation's strategic plan by collaborating with stakeholders to ensure internal and external communications objectives were met through appropriate channels, reflecting key messages as well as the organisation's mission, vision and values. Advised National Director and Senior Leadership/Executive Team through preparation of talking points, scripts, media releases, responses and/or holding statements. Responded to crisis communications and provided specialised media management while regularly monitoring media issues which impact aged care and the organisation. This included staying abreast of the Royal Commission into Aged Care Quality and Safety. Show less

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  Wesley Mission

  Mar 2020 - Nov 2021

  Communications and Marketing Manager

  Managed a team of six account managers who provided specialised marketing and communications advisory across more than 120 community services. Services included unpacking complex business needs to find effective solutions for key stakeholders, while developing and implementing marketing communication strategies within strict timeframe and budgets. Ensured the team provided a quality service through demonstrated senior-level engagement and project management skills for multiple projects. I also oversaw quality-control of all marketing and communications produced by the team by reviewing branded collateral while streamlining internal processes and upskilling the team. A solutions-focused, change champion and leader during organisational restructure while maintaining BAU. Show less

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  KPMG Australia

  Nov 2021 - now

  Senior Consultant - KPMG Customer, Reputation Advisory