Sofie Amalie Lund

Experience

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  Wokshop

  Mar 2021 - Jan 2022

  Restaurant Manager

  Working in hospitality is the perfect opportunity for developing essential people skills. It hones networking abilities, sharpens conflict resolution, nurtures teamwork, perfects customer service, and refines overall communication. The diverse nature of the industry provides an ideal space to perfect these skills, and both personal and professional growth

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  Pep's Wine Bar

  Mar 2022 - Sept 2023

  Bartender

  Working at an establishment with a liquor license gave me an appreciation for following necessary rules and the importance of using the "people skills" mentioned below. Through networking at this job, I was given an interview for my current position at Parker Group.

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  Cloud Cartel

  Aug 2023 - Sept 2023

  Marketing Intern

  My internship included a wide range of Marketing tasks. Through copywriting I showcased my writing abilities, editing SEO-optimized blog articles for clients and aligned marketing strategies with our sales objectives. I became proficient in tools like social media planning, photoshop, and ClickUp. I optimized company and client social media accounts, crafting and scheduling engaging content across various platforms with meticulous attention to detail. I closely monitored website and social media traffic for realtime optimization. Lastly, I created an ad campaign and pitched to potential clients both online and via cold calling. The internship ended with a permanent job offer. Show less

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  Parker Group

  Oct 2023 - now

  Marketing and Communications Coordinator

  As a Marketing and Communications Coordinator at Parker Group, I manage all aspects of in-house marketing, including social media content across nine accounts, brand awareness tracking, and engagement analytics. I oversee photoshoots, craft compelling copy, and coordinate brand collaborations and events to enhance our reach. Additionally, I play a key role in media relations, scripting, website updates, and executing both online and physical advertising campaigns.Alongside my marketing expertise, I have experience managing budgets for hospitality projects and marketing campaigns. Having successfully overseen five venue redesigns last year, I have developed strong financial decision-making skills, project budgeting expertise, and a strategic approach to planning. My hands-on experience with venue fit-outs and in-venue marketing has strengthened my ability to work with diverse teams, ensuring projects are well-organized and efficiently executed.A key strength I bring to every role is my ability to cultivate strong, valued relationships with clients, media contacts, and internal teams. Working in a small business environment has enhanced my interpersonal skills and provided me with a comprehensive understanding of organisational decision-making. I thrive in collaborative, fast-paced settings where I can leverage my expertise to drive impactful results. Show less