Jill Goodwin-Helgerson

Experience

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  Comcast Spotlight

  Jan 2003 - Jan 2004

  Video Producer
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  Imagination Ink

  Jan 2004 - Jan 2009

  Owner/Independent Strategic Communications Consultant/Video Producer
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  Facet Solutions Inc.

  Jan 2007 - Jan 2008

  Marketing Coordinator
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  IMDS

  Jan 2008 - Jan 2012

  Marketing Manager

  Led the establishment of the marketing department within the parent company while spearheading strategic planning and budget preparation for a business model. Conducted market research to stay informed about industry trends, customer preferences, and competitors.Highlights of accomplishments in this role include:• Launched a tradeshow scouting program with a $1M budget that elevated the company's presence and image across nine high-profile events, each with individual budgets up to $500K.• Introduced the company's first-ever partner survey to gain insights and actionable data from 500+ partners and customers.• Pioneered the creation of a touch screen technology tool (analytics tool) for interactive display at events that centralized the database of sales leads and improved ROI from trade shows and events. Show less

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  Market Force Information

  Jan 2012 - Jan 2012

  Marketing Communications Manager
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  FIUS Distributors

  Jan 2013 - Jan 2015

  Marketing Director

  Built the marketing department with an emphasis on uncovering insights and crafting marketing strategies for a range of products. Set up marketing campaigns from concept to execution involving test group segmentation, tracking, and results analysis. Planned and represented the company at various conventions, conferences, and trade shows to create impactful displays, collateral, and PR opportunities to be leveraged as earned media. Cooperated with Sales and Product Development teams to ensure alignment of marketing strategies with business objectives.Highlights of accomplishments in this role include:• Designed a communication strategy and framework for FIUS and devised and executed brand strategies for Inada USA and Positive Posture while utilizing a $2.5M marketing budget to triple brand revenue to $15M+ in revenue over two years.• Initiated the first digital advertising campaign, resulting in $64K in sales within the initial two months.• Implemented a CRM tool and analytics strategy while integrating e-commerce functions into brand websites for enhanced customer journey monitoring. Show less

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  Colorado State University

  Jan 2015 - Jan 2019

  Lead Instructor

  Contributed to curriculum design that enhanced the educational content's relevance and impact. Designed and wrote the online video editing course after the program received accreditation for an online degree. Provided guidance and leadership to eight graduate teaching assistants. Participated in the formulation and execution of the department's brand identity and communications strategy, including events, presentations, and press releases. Led students to excel as strategic communicators and effective content marketers and brand strategists while creating innovative courses.Highlights of accomplishments in this role include:• Ensured a robust learning environment by preparing curricula for courses in video/print in visual communications, public relations/communications, print production for graphic design, and video editing. • Oversaw the 50th Anniversary celebration while surpassing fundraising goals by 15% and driving a 10% rise in enrollment through effective recruitment strategies. • Incorporated online and classroom teaching methods to teach Journalism and Media Communications across the disciplines of PR, Strategic Communications, Advertising, Multimedia Production, Video Production, and Visual Communications. Show less

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  University of Colorado

  Jan 2018 - Jan 2018

  University Lecturer
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  Czarnowski Collective

  Jan 2019 - Jan 2021

  Account Director | Director of Client Services

  Spearheaded development and execution of high-profile tradeshows and events while ensuring exceptional outcomes for Czarnowski's clientele. Oversaw project elements from creative drive to production coordination, including integrating logistical management with partner-vendor collaboration. Utilized analytical prowess for post-event reporting and ROI analysis that amplified program effectiveness. Pioneered client projects as a Key Account Lead to steer global estimating initiatives and high-level client correspondence. Operated Czarnowski systems for detailed project communication and Microsoft 365 and Adobe Creative Cloud to prepare compelling client proposals and presentations. Partnered with cross-functional teams to explore business opportunities within current client accounts.Highlights of accomplishments in this role include:• Showcased exceptional project versatility while governing 15 diverse events for 10 distinct brands within the first year.• Secured $1.5M in revenue through the largest show for a well known immunology brand and the launch of a new rheumatology drug.• Handled and grew the largest account at the Denver office involving US commercial operations of a prominent pharmaceutical company ranked in the top 10 while generating revenue of $4M in 2019 in the women's health and immunology markets.• Led the business transition during the COVID-19 pandemic, such as training team members on using digital technologies (video production basics) and introducing a virtual booth offering that produced $1.1M in challenging market conditions. Show less

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  Slate360

  Jan 2021 - now

  Exercise sound judgment in addressing real-time challenges while strategizing contingency plans tailored to the significance of each program. Play a leadership role in the marketing/brand department as well as corporate communications, including employing client-centric marketing strategies, encompassing in-person events to amplify client brand visibility. Champion exceptional work standards, inspire the team, and demonstrate expertise in Slate360’s diverse offerings while actively contributing to the cultivation of the Slate360 brand story. Communicate the progress and challenges of strategic programs to senior leadership and stakeholders.Highlights of accomplishments in this role include:• Led and grew key accounts by directing various marketing activities for a rebranding of exhibits, such as overseeing engagement strategies, organizing more than six advisory boards, producing content, and cultivating partnerships with multiple associations for representation at events.• Drove a 25% increase in followers in 2023 and 26% in 2022 via organic promotion methods.• Guided new business ventures by monitoring internal procedures involving evaluating potential deals worth $250K-$1M+, offering guidance, and managing RFP/pitch presentations.• Piloted internal communication strategies while leading weekly and annual team events and designing the Slate University training program. Show less

  • Senior Director, Marketing and Brand Strategy

    Mar 2024 - now

  • Senior Director, Strategic Programs

    Jan 2021 - now