Florian Debove

Florian Debove

Management Controller

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location of Florian DeboveHo Chi Minh City Metropolitan Area

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  • Timeline

  • About me

    Group Finance Manager at The AppleTree Group

  • Education

    • Instituto Tecnológico y de Estudios Superiores de Monterrey

      2010 - 2010

      Exchange Program with courses in Master In Business Management

    • ESCP Europe

      2007 - 2011
      Master's degree Master In Management (Programme Grande Ecole)

      Activities and Societies: Ex-president and member of “cHeer uP! ESCP-EAP” (development of individual projects in hospital for young people age 15-25) ESCP Europe is a business school with campuses in Berlin, London, Madrid, Paris, Turin, and Warsaw. Established in 1819, it is the oldest business school in the world, and considered one of the best European business schools (among the top 10). Its programmes are triple-accredited by the international AMBA, EQUIS, and AACSB.The Master In Management from ESCP Europe is placed 7th worldwide in the 2015 Financial Times Master in Management rankings.Courses attended mostly in… Show more ESCP Europe is a business school with campuses in Berlin, London, Madrid, Paris, Turin, and Warsaw. Established in 1819, it is the oldest business school in the world, and considered one of the best European business schools (among the top 10). Its programmes are triple-accredited by the international AMBA, EQUIS, and AACSB.The Master In Management from ESCP Europe is placed 7th worldwide in the 2015 Financial Times Master in Management rankings.Courses attended mostly in Finance, Accounting, Purchasing and Cross-cultural Management. Show less

  • Experience

    • Lapeyre

      Jun 2009 - Dec 2009
      Management Controller

      • Consolidating the global turnover of the group.• Reporting and monitoring the operating costs of head office.• Developing and analyzing balanced scorecards per area and store in France (130 stores).

    • Officience

      Jan 2010 - Jul 2010
      Financial Controller

      • Reporting and monitoring financial statements• Reviewing budget process• Creating and improving management tools, including balanced scorecards per BU & follow-up of revenue and human resources

    • Laboratoire Aguettant

      Jul 2011 - Jul 2013
      Finance & Administration Manager Asia Pacific

      Context: business growth in Vietnam, expansion plan in AsiaAsia Pacific areaFull spectrum of finance and accounting functions• Managing & following up finance of the Asia Pacific subsidiary: accounting supervision, cash management, budget & business plan process, financial reports, audit & tax• Improving internal control & performance analysis to achieve high targets on financials => Forex impact on budget, sales/margin variance analysis, follow-up of investment per area, hospital & medical representative• Hierarchical & cross-functional management amid a multicultural, senior team Show less

    • Officience

      Aug 2013 - Jun 2015
      Finance Manager

      Context: commercial dynamism, financial troubles and major reorganizationVietnam, Singapore & France areasFull spectrum of finance and accounting functions, executive team member• Improving cash management & forecast => DSO decreased (-15 days), sound projection increased (+3 months)...• Reviewing reporting (decision-making oriented) & processes (time-saving, transparent) => Earlier release of monthly financials (-5 days), purchasing process shortened...• Incorporating flat organization into financial process & analysis => New project/activity-centred profit analysis (100 projects, 25 activities)• Actively advising/leading teams on compliance, HR, office management & customer engagement Show less

    • Siclo

      Jul 2015 - Aug 2016
      Advisor & Board Member

      Context: entrepreneurship, original business model, startup cultureVietnam & Singapore areas> 1st year:Consulting, full spectrum of finance and accounting functions• Setting up group structure & leading incorporation in Singapore & Vietnam• Creating all tools & processes related to finance, accounting, administration & compliance

    • Apple Tree Group - Hospitality Division

      Aug 2016 - Mar 2019
      Cluster Financial Controller

      Context: finance reorganization & clean-up, hotel opening/closingLaos area, 4 properties: Villa Maly (4-star hotel), Parasol Blanc (3-star), Kamu Lodge (2-star) & Nava Mekong (boat restaurant)Full spectrum of finance, accounting & purchasing functions, executive team member• Developing tools to ease decision-making and improve profit=> RevPAR analysis refreshed, F&B costing reviewed, purchasing process tightened• Optimizing cash management=> Better revenue forecast accuracy, supplier credit terms extended, credit facilities from banks and travel agents set up• Enhancing accounts transparency=> Partial & full accounts reconciliation process set up, first series of audits carried out in 5 years• Integrating systems & processes=> Full configuration review of PMS & HRMS, follow-up on PMS interface setup with accounting software• Leading & training a team of 7 direct reports=> Productivity increased (one more hotel with same headcount), engagement strengthened Show less

    • The AppleTree Group

      Apr 2019 - now
      Group Finance Manager

      Context: group reorganization, M&A opportunitiesSEA area, group level: 20+ entities (holding companies & group providers) over 3 divisions (distribution, tourism & hospitality) and the hospitality division in direct financial managementFull spectrum of finance, accounting and legal functions, executive team member• Optimizing the group investment structure=> Design of a new group organization with a more investment-friendly strategy for the distribution division, shift of the travel division holding from Hong Kong to Singapore, foreign ownership structured & formalized with all other interests secured• Engaging in M&A deals (divestment, acquisition & fundraising)=> Preparation improved through legal & finance internal audits, performance of due diligences in complex environment, successful deal negotiations• Enhancing the financial reporting=> First audited group consolidation initiated over 30+ entities, standardized financial statements, budget and forecasts implemented at holdings level• Overseeing the hospitality division in crisis period=> Hotels closed at early Covid-19 stage and reopening arranged in 3-month time, financial management under special constraints during the Myanmar political crisis• Leading a team of 13 direct reports=> Team reorganization, mentoring and on-the-job training Show less

  • Licenses & Certifications

    • Chartered Financial Modeling Professional (CFMP)

      Chartered Institute of Professional Certifications
      Nov 2022
      View certificate certificate