
Linda Behringer

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About me
Press Officer at the Max Planck Institute for Intelligent Systems / Science Communicator / Wissenschaftskommunikation
Education

Berlin Journalism School BJS
2005 - 2006Editor & Producer Journalism, Media, Broadcasting, Social Media, TV, radio, newspaper, magazineActivities and Societies: http://www.berliner-journalisten-schule.de/

Wildermuth Gymnasium Tübingen
1989 - 1998High SchoolActivities and Societies: A-levels with an emphasis on Politics and English

Universität Hohenheim
1998 - 2004Master of Economics & Business Administration (MBA) International Business and Economics I graduated with honorsActivities and Societies: Macro and Micro Economics, Monetary Policy, International Economics, Business English, Politics & International Law, Accounting https://www.uni-hohenheim.de/english
Experience

CNBC Europe
Sept 2006 - Jan 2009After graduating from the University of Stuttgart Hohenheim with a Masters degree in International Economics and a degree in Broadcast Journalism from the Berlin Journalism School BJS I started off as news assistant for CNBC Europe in 2006. Soon after, I was upgraded to market reporter both for CNBC and its German partner TV station N24 to report the financial news of the day live on air from the Frankfurt trading floor.- Live reports several times a day from the Frankfurt trading floor, in English for CNBC Europe in London and in German for the partner station N24 in Berlin.- Research of daily relevant stock exchange topics, background discussions with experts- Acquisition of new discussion and interview partners- Preparing articles with a focus on Germany (GfK consumer climate index, retail trade figures, etc.)- Participation in press conferences such as those of the ECB, SAP etc.- Creating the graphics that are shown during the showExamples:https://www.youtube.com/watch?v=S93tMWka9-4&list=PL6RJWl2R8PCmFxj-i3fvqqVRslZfXSFD_https://www.youtube.com/watch?v=DEyROBDz4rI&list=PL6RJWl2R8PCnZ049W6twxhDOEWxZWDBaWwww.cnbc.com Show less
TV Stock Market Reporter
May 2008 - Jan 2009Producer
Sept 2006 - Apr 2008

Dpa-AFX
Feb 2009 - Aug 2010Online Stock Market ReporterIn 2009, I took on web-based stock market reporting for the German news agency dpa-AFX. It focuses on business and financial news and is based in Frankfurt.- Research of the latest stock market news- Complete in-house production and moderation of several video clips per day on the stock market, individual stocks, or the commodity markets - I searched intensively for new interview partners during this time- I more than doubled our archive of footage of all DAX and MDAX companies. This has greatly improved the video qualitywww.dpa-afx.de Show less

City7TV
Jan 2011 - Jan 2012Business News TV PresenterResponsible for writing and moderating the day's business news and underpinning it with film footage - Daily research of business news relevant to the region- Writing of the moderation text and moderation of the business news- Reporter work several times a week: Interviews on location, obtaining sound bites, filming relevant footage.- Initiated contracts with the Reuters agency to make our footage archive more up-to-date and expand it. This has given us the opportunity to report on topics for which we could not produce footage ourselves. This has greatly improved the quality of the programme. Show less

Dubai Eye 103.8
Feb 2012 - Jan 2017Radio Producer and Co-Presenter, Video EditorDubai Eye 103.8 is an award winning English talk radio station based in the heart of the United Arab Emirates. It belongs to ARN - the Arabian Radio Network, the largest operator of radio stations in the Middle East. ARN´s radio stations cover a variety of languages and reach all major demographic segments of the UAE population. All of its stations are designed, researched and programmed to fit specific local communities.My tasks included:- Planning of different programmes, with a different focus each day: From food and drink to pets, culture, psychology and health. - Background research on the various topics- Guest planning to match the topic of conversation and briefing of the guests either directly or via the company's/organisation's press officer or PR agency employee - Creating interviews, articles, reports, surveys and collecting sound bites on various topics- Uploading important information about the programme to the website and social media channels, interacting with listeners, fans and followers of the programme - Visual accompaniment of the radio programme with videos produced by me, distribution via all social media channels- Planning of so-called outside broadcasts, e.g. at sporting events such as golf and tennis tournaments, at trade fairs, in hotels, etc. - Co-presenting on individual topics, mostly on business topics and when the news was about Germany - etc.www.dubaieye1038.com Show less

MAD Talks
Mar 2017 - Jun 2017Content Director, Presenter and ProducerResponsible for the development and editorial planning of a two-hour MAD Talks radio programme. Leading a small team that plans, implements and distributes these programmes on various platforms.Moderating events such as the Harvard Business School Crossroads Conference 2017 and STEP Conference Dubai.

Max Planck Institute for Intelligent Systems
Oct 2017 - nowI look back on five years of experience as a press officer and science or research communication expert and another 15 years experience as a Journalist, working for TV broadcasting companies, radio stations, newspapers, news agencies, and online platforms. Currently, I am responsible for the MPI for Intelligent Systems’ media relations, one of the world’s leading research institutions in the field of AI, Machine Learning, Computer Vision, and Robotics. I manage the entire spectrum from writing up a press release to liaising with broadcasting companies or Influencers on how best to present our research in a fun and easy to understand way. I successfully translate scientific language into no-geek-speak phrasing any layperson can understand. I want to get a reader’s, listener’s or viewer’s attention by speaking a language through which science and society see eye to eye. I do so successfully, as our various research projects get featured on some of the world's most renowned tech platforms, science blogs, in newspapers, science TV shows, radio programs, and podcasts. Journalists, editors and freelancers experience me as a knowledgeable press officer who knows the science, as I approach each publication like a journalist: I conduct interviews with the involved scientists, I collect background information, I question different sources and work closely together with the researchers, editing the best possible wording and presentation of their work. Together we create a press release entirely in-house. When a press package is ready for release, I support the journalist every step of the way, helping to create a story that can fly. I look after the scientists when they come into contact with the press. I also organize events such as lectures, visitor groups, open days, or exhibitions. I am the editorial support of our website and I produce videos showcasing our research. The content creation and community management of all our social media channels is also my responsibility. Show less Cyber Valley is a research network that was established at the end of 2016. The founding partners are the MPI-IS, the University of Stuttgart, the University of Tübingen, the State of Baden-Württemberg and the following seven industrial partners: Amazon, the BMW Group, IAV GmbH, Daimler AG, Porsche SE, Robert Bosch GmbH and ZF Friedrichshafen AG. Together, the partners strengthen research activities, creating an ecosystem for start-ups and technology transfer and increasing the visibility of Baden-Württemberg as a global hotspot for AI research and development. As core elements of Cyber Valley, new research groups have been established at the Max Planck Institute for Intelligent Systems, as well as at the University of Stuttgart and the University of Tübingen. The Cyber Valley Partners and the foundations finance these groups. In addition to the three existing Cyber Valley professorships, additional chairs will be established at the universities in the coming years. Another focus of the consortium is the promotion of young researchers with an internationally renowned, interdisciplinary doctoral program: the International Max Planck Research School for Intelligent Systems. The IMPRS-IS is a key element of the Cyber Valley research cooperation, offering the world's most promising young researchers in the field of artificial intelligence a first-class education. www.cyber-valley.de Show less
MPI-IS Press Officer
Sept 2017 - nowCyber Valley Press Officer
Oct 2017 - Aug 2021
Licenses & Certifications
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Social Media Manager mit Vertiefungsrichtung Erfolgsmessung
Deutsche Presseakademie (depak)Jan 2022
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