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Rushali Natarajan

Rushali Natarajan

Content Writer

Followers of Rushali Natarajan287 followers
location of Rushali NatarajanMumbai, Maharashtra, India

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  • Timeline

  • About me

    Content Writer | Skilled at storytelling, creative writing & strategy

  • Education

    • Hiranandani Foundation School Powai

      2015 - 2017
      84.44%

    • University of Leicester

      2021 - 2022
      Master of Arts - MA Media and Public Relations Distinction

      Achieved a Distinction & received the 'Best Dissertation' Award & Cash Prize for my final thesis: "I Read, I Trust, I Share? A Study on Trusting & Sharing of Social Media News Amongst Youth".Learning the fundamentals of PR & Journalism, Strategic Communication, Advertising & Media Research Methods were the highlights of my course.

    • St Andrew's College of Arts, Science and Commerce

      2017 - 2020
      Bachelor's in Mass Media Journalism 8.4/10

      Developed a holistic understanding of Mass Media with a specialisation in Journalism. Studied key modules such as Effective Communication, Public Relations, Organisational Behaviour, Reporting, News Media Management & Broadcast Journalism.

  • Experience

    • Toppr

      Dec 2017 - Feb 2018
      Content Writer

      My job profile included editing content for the website which would be available for Toppr's target audience (students) and also helped write 4 scripts for video content.

    • Indigoeight communications LLP

      Oct 2020 - Feb 2021
      Social Media Intern

      As a Social Media Intern for this boutique luxury PR company, I created textual and visual content for their social media platforms. It is here that I learnt to strategise and plan a content schedule. I was also required to perform research on industry trends and competitors which was pivotal to making decisions on the company's strategy to elevate their success.

    • BuzzFeed

      Sept 2022 - Mar 2023

      Staying on as a Freelancer after a 3-month internship with the team, I continued to contribute to BuzzFeed India's website. This required me to pitch fresh ideas and curate content surrounding current world affairs, working faster, smarter and funnier. Ideating and writing articles on pop culture and current affairs, I was able to develop new ideas and themes for BuzzFeed that boosted traffic to their web content. One of my posts made it to the Top 3 best-performing post of 2022 - raking over 290,000 views!

      • Freelance Writer

        Jan 2023 - Mar 2023

      • Web Intern

        Sept 2022 - Dec 2022

    • Champions UK plc

      Mar 2023 - Jan 2025
      Copywriting Executive

      Created over 1,300 search engine optimised profiles, blogs, landing pages, and social media posts for Champions Speakers and its subsidiaries, significantly boosting brand visibility and search performance.Brought strong research skills, creativity balanced with SEO expertise, and meticulous attention to detail to the table.Demonstrated leadership by assisting in onboarding new team members.

    • BuzzFeed

      Apr 2025 - now
      Freelance Writer

  • Licenses & Certifications

    • SEO Principles: An Essential Guide for Beginners

      Semrush
      Feb 2025
      View certificate certificate

    • How To Plan a Magnetic Content Strategy Using Semrush

      Semrush
      Feb 2025