Avril Crotty

Experience

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  Freelance

  Sept 2008 - now

  As a cellist, I had the privilege of performing with esteemed Irish artists including Anderson and Daoiri Farrell, showcasing my talent in renowned venues such as St Finbarr's Cathedral, Whelans, the Dublin Fringe Festival, and even on The Late Late Show. Additionally, I have been an active member of three esteemed orchestras in Dublin, namely the Lambay Sinfonia, CoOrch Dublin, and the Dublin Symphony Orchestra. In recognition of my musical achievements, I was honoured with the Past Pupil of the Year award by Cork ETB School of Music in 2016. Between 2016 and 2018, I served as the Chairperson of the Dublin Symphony Orchestra Committee, contributing to the orchestral community's growth and success during its 50th Anniversary. I was also a member of CoOrch Dublin's committee at that time. Furthermore, I have shared my expertise as a strings tutor and Assistant Conductor for the St Agnes' Violin & Orchestra Project Parents Orchestra, nurturing young musicians and facilitating their musical development. Show less Current Ensemble & Position: Founder & Conductor of Eriú Orchestra / Deputy Conductor for Dublin Symphony OrchestraAs a skilled Musical Director and Guest Conductor, I have conducted various ensembles including the Dublin Symphony Orchestra, the Foxrock Ladies Choir, and the St Agnes' Parents Orchestra. I also had the privilege of leading the Rathdown Staff & Centenary Choir and the Blackrock Church Choir. My expertise and leadership skills have enabled me to create a deep connection with each ensemble, bringing out the best in every member and achieving successful performances. Show less

  • Musician

    Sept 2008 - now

  • Conductor

    Sept 2008 - now
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  Global Publishing (Part of This Is Global Limited)

  Feb 2012 - May 2012

  Creative Assistant

  Worked closely with Creative Director in the Publishing Department.Responsilbe for large catelogue of music and artists/songwritersWorked to client briefsHelped manage artist gig diaries as well as artist mangers, International TV/Film Companies, other International Music Publishers and adversiting agencies.

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  The Gaiety School of Acting

  Aug 2012 - Mar 2015

  This was a specially created role, following the completion of maternity cover of Marketing Manager role. One of the main responsibilities was to implement an effective brand & marketing strategy for the school’s international & outreach programmes. This included managing multiple social media channels, including multiple Facebook and Twitter accounts. I created and managed both written & visual content for multiple websites, newsletters, social media channels and blogs that reflected the different programmes such as the Shakespeare Schools Programme and Breathe - a mental health programme for secondary school students. I created marketing material for the promotion of programmes and services such as flyers, posters, booklets etc. using Adobe InDesign & Photoshop and regularly wrote press releases and organised photo shoots and event launches. Show less As the former Marketing Manager, I formulated and implemented an effective brand and marketing strategy for the school, both internationally and nationally, catering to both B2C and B2B audiences. I successfully executed online and offline marketing campaigns, including social media initiatives. Additionally, I recruited and supervised a skilled marketing team across various areas of expertise. With a budget management responsibility of €60,000 per annum, I provided regular reports to the Director and General Manager, covering all aspects of the marketing strategy. Demonstrating technical marketing skills and a deep understanding of company services, I fostered professional relationships aligned with the organization's core values. By building trust, delivering value, and communicating effectively, I creatively solved problems and maintained a high level of integrity. A key achievement was securing frequent, timely, and positive media coverage across various channels. I conducted extensive marketing research to identify market requirements for present and future services, leading to the development and implementation of a comprehensive company-wide plan to promote our products. Furthermore, I coordinated retention calls to ensure high student retention rates throughout the academic year. Lastly, I actively participated as an exhibitor and speaker at events, conferences, and seminars, effectively raising brand awareness. Show less In my role as Intern, I successfully maintained social media accounts and managed the school's website, ensuring their relevance and accuracy. I diligently sought out suitable advertising opportunities to enhance the school's visibility. Additionally, I took charge of creating various promotional materials, including seasonal brochures and international brochures, to effectively showcase the school's offerings. As part of my responsibilities, I focused on creating and maintaining online awareness of the school's brand, consistently updating and aligning it with the school's desired image. Show less

  • Outreach and International Marketing Manager

    Feb 2014 - Mar 2015

  • Marketing Manager (Interim - Maternity Cover)

    Feb 2013 - Jan 2014

  • Marketing & P.R. Intern

    Aug 2012 - Feb 2013
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  Music Generation

  Mar 2015 - Dec 2016

  Music Development Manager - South Dublin

  As Music Development Manager, my main responsibilities were to formulate and implement a strategic plan for Music Generation South Dublin. This included developing, managing and promoting a range of performance music education services across South Dublin County for children and young people. I was also responsible for assembling and managing a team of musicians to deliver these programmes and designed a range of CPD supports for them. As the role involved working with multiple stakeholders across the public, private, community and voluntary sectors, it was important to build and maintain these relationships to ensure the best results for participants. Other tasks involved marketing and promotion of the programmes, exhibiting and speaking at events to create brand awareness as well as budget management and fundraising.My top three achievements include:o Increasing the number of participating schools from 4 to 18 over 2-year period.o Creation of two after-school tuition centres with over 100 students participating.o Increasing participant numbers by 100% (2000 participants as of Dec 2016). Show less

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  Self-employed

  Feb 2017 - Mar 2022

  Freelance Event Management / Digital Marketing

  I have experience in Social Media Marketing, where I created and managed platforms, performed audits, and implemented industry best practices to drive client success. As a skilled Content Writer, I delivered engaging press releases, event descriptions, and more, always meeting tight deadlines. I leveraged my expertise in Content Creation to design captivating online and offline assets using Adobe InDesign, Photoshop, and Canva. Additionally, I developed tailored digital marketing strategies and excelled in Event Management, handling responsibilities such as press and artist liaison, photoshoot launches, and efficient event planning. I have served clients from diverse industries, including education, finance, science, and arts. Show less

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  Rathdown School

  Jun 2017 - Jun 2020

  Director - Rathdown Performing Arts Academy

  Rathdown Performing Arts Academy provides first-class teaching and learning opportunities for students and initiates and develops an innovative approach to the Performing Arts.As the former Director, I was responsible for devising and implementing a strategy to establish and position Rathdown Performing Arts Academy as a leading Centre for the Performing Arts in Ireland, catering to junior and senior school students as well as the general public. My primary objective was to create opportunities that empowered students to realize their maximum potential. Show less

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  Irish Memory Orchestra

  May 2021 - Oct 2021

  Outreach Development Officer

  As the former Outreach Development Officer, I was responsible for devising new outreach and education activities in collaboration with IMO's artistic leaders. I excelled in researching and writing grant applications, as well as seeking corporate support and fundraising. A crucial part of my role involved managing the IMO Youth Orchestra & Choir program, working alongside the Apprentice Liaison Officer. The biggest project was the Vision Symphony performance in Galway in 2022, where we aimed to bring together everyone involved. Show less

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  The Arts Council / An Chomhairle Ealaíon

  Sept 2023 - now

  Creative Associate

  As part of the Creative Schools initiative, my role as a Creative Associate encompasses the following:- Help explore a school/centre’s understanding of creativity- Facilitate meetings with various stakeholders in the school/centre - Ensuring that the voice of children and young people is central to the Creative School Plan- Help collate findings from the consultation phase - Research local arts and creative opportunities and funding opportunities- Support in developing a bespoke and sustainable Creative School Plan - Support schools/centres with writing up documentation Show less

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  Ériu Orchestra

  Mar 2024 - now

  Founder & Conductor

  Named after Ériu, the Goddess of Ireland, the orchestra draws inspiration from her storied legacy. Ériu was not only a deity of immense power but also a symbol of sovereignty and had a profound connection to the land itself. From her name, the ancient Gaelic moniker for Ireland, Éire, emerged. In homage to her enduring influence, Ériu Orchestra endeavours to forge meaningful connections through the universal language of music.Through their performances, Ériu Orchestra aspires to craft performances that resonate deeply with audiences, evoking emotions and memories through the timeless medium of music. Show less