Rita Sofia Santos

Experience

• 

  Pimkie

  Jun 2007 - Dec 2008

  Sales Assistant
• 

  Meditrom - Comercial de Equipamentos Técnicos Lda.

  Feb 2009 - Jan 2010

  Administrative Assistant
• 

  Inditex - Pull & Bear

  Feb 2011 - Aug 2011

  Sales Assistant
• 

  Nestlé Nespresso SA

  Feb 2012 - now

  • Define and execute strategies and plans for retailers to deliver business objectives and market share gains• Drive business relationship with retailers, building Joint Business Plans• Supporting distributor in building co-operation with key customers• Achieve the set coverage, core distribution and visibility of the Nespresso products within the channel/ customer, balancing customer priorities with category objectives• Effectively develop and manage long term customer relationships• Plan, manage and optimize the trade investment for each customer• Review product portfolio with customers, preparing promotional campaigns and new products launchs in close cooperation with Marketing, Business Controlling and Demand Planning teams• Responsible for managing CAPEX investment, developing the visibility strategy within Trade environment through POS furniture • Ensure coordination of new requests and maintenance of POS furniture in cooperation with global teams Other projects:Nespresso New Retail Format Implementation• Project Manager at Market LevelNespresso New eRetailer Promotion (Worldwide Pilot)• Project Manager at Market LevelNespresso Online Promo Redemption Plataform• Project Manager at Market Level Show less • Develop a consistent customer experience in Trade through the implementation of qualitative commercial activities at Point of Sales. • Promote Nespresso within the Point of Sales. • Establish and Manage the relationship with POS.• Assist in developing sales strategy at store level. • Ensure Nespresso brand visibility.• Negotiate or adjust POS P2P merchandising investments according to POS classification and return.• Management of the demonstrators program within the defined territory, analyzing and ensuring ROI. • Execute training programs for demonstrators and execute visits at store level for evaluation, coaching and train on the job. • Organize and execute training programs for the POS sales assistants in order to guarantee high service level, strong motivation and commitment.Other projects:Nespresso eLearning • Development of the training path for Sales Assistants of Trade Partners and Brand Demonstrators• Preparation of the training content, in partnership with the external provider, for the online training module• Execute implementation of the eLearning within Trade Partner platforms and learning journey of their sales associates Show less • Ensure a flawless execution and follow-up of operational and customer experience activities in Trade, in order to deliver an unique and outstanding shopper experience at Point of Sales level, guaranteeing brand awareness and visibility, machine sales and new member's acquisition.• Coordinate Academy project with HQ and ensure the success of the project in the market.• Management, local adaption and implementation of international Trade Academy Content according to the market strategy and challenges to ensure business results achievement.• Support Operations with Demonstrators Agencies• Update Commercial KPI's• Devices management system implemented, updated and used in the market.Other projects:Nespresso Trade Tool Project Manager for Portugal• Coordination of the project for the market• Market Administrator of the solution• Maintain the configuration of the application for the end users• Train end users Show less

  • B2C Operations Coordinator

    Nov 2023 - now

  • Key Account Manager B2C

    Jan 2020 - Oct 2023

  • Sales Promoter B2C - Grande Lisboa & Leiria

    Jan 2018 - Jan 2020

  • Sales Promoter B2C - Sul

    Mar 2016 - Dec 2017

  • Academy & Sales Support Assistant

    Jan 2015 - Mar 2016

  • Coffee Specialist

    Feb 2012 - Dec 2014