Ashley MIAO

Experience

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  Qunar.com

  Jun 2015 - Jul 2015

  Associate Editor

  Write content about Lyon city • Editing information on the website• Input changes • Work with the photo department to select digital photos for articles

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  Huaxia Bank, China

  Jun 2016 - Jul 2016

  Assistant Account Maneger

  • Report to account manager • Support the preparation of customers' documents • help in keeping a good relationship with VIP customers and selling bank services• study customers' accounts and analyze customers' financial needs.

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  LOOK YanZhiYouWu

  Aug 2017 - Sept 2017

  Overseas Business Development

  Look is a Chinese leader luxury new retail online platform. • Maintain proactive relationships with all partners associated with respective opportunities• Coordinate with the partners directly and formulate their operational needs into real business plans, sales opportunities, and further opportunities to increase business • Working closely with other departments of the company

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  Interpublic Group (IPG)

  Dec 2017 - Mar 2018

  Account Executive

  Developed and coordinated communication strategies for Massimo Dutti• Planned and coordinated client public relations events • Dealing with customer inquiries • Processing high volume orders • Working closely with account managers

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  Miadunu

  Jun 2018 - Aug 2018

  Communications Manager

  • Write & edit, blog posts, media alerts, and press releases• Work cross-functionally with the team to secure necessary assets and support for PR activities• Become an integral member of a growing team with great learning opportunities

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  Sohu.com

  Jun 2018 - Jul 2018

  Assistant Community Manager

  Huyou is a new application managed by Sohu.com aiming to be a social media platform for the young generation (16-26 years old).• Boot traffic • Update daily data and analyze performance to strategize next move • Implement online activities to keep members active• Brainstorm campus activities to attract new application users

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  Spirit Production

  Feb 2019 - Feb 2019

  Model Actress

  Playing a role for Nathalie Chaize 2019 Spring-Summer collection for Chinese market Shenzhen Fashion Week.Playing a role for Guerlain 2019 China Chrismas Social Media Advertising. • Participate in voice recording• Participate in video shooting

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  Daxue Consulting

  Jun 2019 - Aug 2019

  Marketing Consultant

  • Collaborate with the marketing department and project team to write Chinese market reports (in English)• The report on China's AI landscape, which was further consulted by Business France, China

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  Galeries Lafayette

  Dec 2019 - May 2020

  Digital Ecom

  • Responsible for Galeries Lafayette Ecom Pop-up implementation, operation, and maintenance, including the homepage/detail page setup, the coupon setup, merchandise management, inventory maintenance, etc.• Participate in early planning and operation of GL Ecom Livestream• The latest trends and benchmarks and reports of the Chinese luxury markets (EN)

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  Farfetch

  Jun 2020 - Oct 2020

  Assistant Account Manager

  • Key accounts servicing and development (Audemars Piguet, Bally, Moncler, Armani)• Participate campaigns deliverables and coordinate with project team, creative team, digital team & technical team to implement the best class of digital campaigns • Optimize content for social networking accounts such as WeChat/ Weibo/RED • Providing strategy and insights for clients to improve their social media networking advertising performance, and to grow relationship

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  Pernod Ricard

  Aug 2020 - Oct 2020

  Market Research Analyst

  A 2 months project for the french W&S group PERNOD RICARD.• Collect data on clients and consolidate information into actionable items, reports and presentations• Compile and analyze statistical data using modern and traditional methods to collect it• Interpret data, formulate reports and make recommendations• Use online market research and catalogue findings

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  Groupe Pierre & Vacances - Center Parcs

  Oct 2020 - Oct 2021

  Digital Specialist

  • Coordinate with advertising and media agencies to display advertising campaigns and to improve marketing results • Analyze digital data to draw key recommendations around leads collection optimization • Conduct social media platforms including WeChat Channel, Tiktok, Baidu, Toutiao, Sohu, Zhihu, etc. • Prepare emails to send out to customers • Participate in the construction and update of the official website • Monitor key online marketing metrics to track success, and prepare accurate reports on our marketing campaign’s overall performance • Ensure that the brand message is consistent • Identify the latest trends and technologies affecting the industry Show less

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  Plus.

  Dec 2020 - now

  Founder
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  EY FABERNOVEL

  Oct 2021 - Aug 2024

  Digital Project Manager

  • Key accounts servicing and development (Confidential Top Tier Luxury Client, Bucherer, Bulgari, Clarins, LVMH group, La Prairie, Eatwith, FedEx, Petzl, Messika, Monotype, Nars, Weber)• Provide end-to-end project management• Develop a detailed project plan and monitor progress• Working closely with cross-functional team on marketing report• Collaborate with internal teams to design, develop and implement digital projects• Deliver projects on time ensuring quality standards are met• Develop support documentation including training handbook and requirement specifications• Communicate with the team and ensure all members are on board with delegated tasks• Highlight potential risks or malfunctions and act proactively to resolve issues• Seek opportunities for improvement and suggest new projects Show less