Xiaolin FENG

Experience

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  Mintegral

  Apr 2019 - Jun 2019

  Assistant Account Manager

  • Business Operation: Providing consistent optimization for promotion & monetization for 100+ domestic and overseas developers, setting up revenue floors and fill rates for ad units, tracking business processes.• Market Analysis: Conducting market research in the games industry, providing insights to the business team. • Contract Governance: Developing flow charts as templates via XMind to simplify the customer relationship process.

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  AUBE EVENTS

  Jul 2021 - Dec 2021

  Brand Marketing & Communications Assistant

  • Telemarketing: Identifying, prospecting and recruiting high-potential clients to our online/offline exhibitions via phone or email in a daily basis. Tracking and reporting business development results. Successfully reached to a 3% call conversion rate.• Event Coordination: Organising international event such as Maison&Objet Design Award China, collaborating with 50+ media partners and 4000+ designers to ensure a highly impactful event, including account management, collecting and classifying creations into appropriate catalogs. • Web Content SEO Management: Sharing brochures, event posters, press releases, and curated information on trends and seasonal items to effectively attract and engage target audiences. Show less

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  Numberly (1000mercis Group)

  Feb 2022 - Jul 2022

  Digital Marketing Assistant

  • Adobe Campaign Management: Overseeing and implementing the creation of new key CRM campaigns in US market via Adobe Campaign, including AB Testing, tactical & triggered complex customer journeys, working closely with country managers. CTR increased by 150% month-on-month, average completion time 4 days.• Data Consulting: Conducting 10+ interviews, maturity tests for 1500+ stakeholders and organizational mapping, analysing 70+ documents to develop an omnichannel strategy and achieve digital transformation. Preparing audit sessions for clients every month.• Leading APAC Taskforce: Case studies, competitors benchmarking, exploring business opportunities and presenting insights internally. Show less

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  Allianz Trade

  Jul 2023 - Dec 2023

  Digital marketing automation & CRM assistant

  • Strategic Campaign Management: Supporting ABM strategy, monitoring the email/web personalisation campaigns (Vidata, Dartagnan) and data enrichment projects (Zoominfo, Qirin, Datexis) to optimize lead generation and nurturing prospects. • Data Analysis And Quality Management: Analysing characteristics and segment of leads, optimizing the scoring model, creating visual representation from diverse platforms (Marketo Engage, Adobe Analytics, and Salesforce). • Global Marketo Engage Governance: Contributing to global guidelines for Marketo Engage. Facilitating best practices sharing across local marketing teams in CoE, elevating brand visibility and lead generation efforts. Show less