Courtney Walker

Experience

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  Acupuncture & Wellness Centre

  Aug 2010 - Sept 2012

  Receptionist

  -Cashier duties-Keeping record of sales with Excel -Administrative duties, scheduling appointments, filing, greeting guests-Helping clients use the laser on there body-Supplement Sales

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  Here Comes The Bride

  Sept 2011 - Aug 2015

  Sales And Marketing Specialist

  -Guided customers in selecting and fitting bridal attire, enhancing customer satisfaction and driving positive reviews.-Developed and managed the boutique’s social media presence, increasing engagement and online inquiries by 15%.-Coordinated vendor relationships and purchase orders, ensuring timely inventory availability and smooth operations.-Organized and attended trade shows, leading to a 25% growth in brand visibility and new customer acquisition.-Managed website content and online communications, improving user experience and increasing website traffic. Show less

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  Humber College

  Jan 2014 - Dec 2014

  Fashion Lab Supervisor

  -Supervising students and assisting them with course related materials such as marketing, Photoshop, colour theory.-Maintaining a clean and professional environment -Responsible for meeting rules of the room and sign-in sheets-Assisting professors prepare lecture material

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  Hudson's Bay Company

  Sept 2014 - Dec 2014

  In-Store Marketing & Visual Merchandising

  Executed seasonal promotional displays, driving increased foot traffic and enhancing customer experiences.

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  Max Brown Sales Agency

  Jan 2015 - Apr 2015

  Wholesale Sales Intern

  Supported showroom merchandising and inventory management, improving sales operations and client engagement.

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  Mark's

  May 2017 - Nov 2017

  Visual Merchandiser / Shift Leader

  -Revitalized store visual presentation to drive sales growth and elevate the customer shopping experience.-Managed in-store promotions, sales events, and product displays, contributing to 20% increase in weekly sales.-Streamlined store operations through effective performance tracking and inventory management, ensuring optimal product availability.

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  The Indeka Group

  Nov 2017 - Nov 2021

  Marketing Coordinator

  -Developed creative solutions for brand website layouts and content.-Increased email marketing-driven sales by 25% through daily multi-brand campaigns, optimizing messaging and targeting based on customer behavior and demographics.-Supported national brand managers by creating targeted promotional calendars, increasing product visibility across key markets in Canada and the U.S.-Boosted social media engagement by 20% by developing and implementing a cross-platform content strategy, directly contributing to higher brand loyalty and customer retention.-Coordinated photoshoots and brand assets to ensure cohesive brand representation, directly supporting a 20% increase in online conversions.-Managed marketing for TheShoeShop and Nine West Canada retail stores.-Resolved customer product inquiries efficiently, ensuring high satisfaction rates and fostering brand loyalty.-Organized and executed trade shows for 20+ brands, generating an average of 500+ leads per event and increasing B2B partnerships.-Continuously communicated with international factories and print shops to ensure all shoe designs and artwork was clearly understood. -Coordinated radio advertisements with Rogers Media that increased sales by 22%.-Led Google Ads and Amazon Advertising campaigns, resulting in a 22% lift in monthly sales.-Optimized marketing budgets to reduce campaign costs by 15%, leveraging strategic vendor negotiations. Show less

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  Liv Chic Events

  Jul 2019 - Jan 2020

  Wedding Planner - Day of Coordination

  -Meeting consultation -Set up (table cards, receiving line, centerpieces, props, decor)-Take down (rental items, personal items)-Bridal party management-Time & schedule management-Vendor liaison

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  Gwillimdale Farms

  Nov 2021 - now

  Marketing Manager

  -Directing marketing efforts for Ontario’s largest grower, packer, and shipper of root vegetables.