Tejasvi Kaler

Experience

• 

  Ogilvy & Mather

  Aug 2011 - Jun 2016

  Cultivated client relationships and focused on long term client retention & profitability• An active part of the business development team, worked on agency pitches and acquisitions of key global clients such as Pizza Hut, BMW, Eicher that comprised of 43% of agency revenue. • Managed daily operations for BMW Group brands: BMW and MINI, supervising print releases worth $1.3 million for 35 dealerships across 14 national dailies• Planned and executed customer retention campaigns that helped expand the accessories and lifestyle business for BMW and MINI in India, and implemented in-store campaigns for Aftersales vertical- BMW Alloy wheelsets & Run Flat tires and Powered by M. Transformation campaign for 24 dealerships across India• Handled The New MINI. The New Original campaign for nationwide launch of MINI Cooper S: 3 and 5 door models; supervised timely delivery of event collaterals, devised personalized physical invites for 700 VIPs and renewed in-store branding for 24 dealerships across India• Conceptualized and organized the MINI Epic Drive, a 16-day drive covering 5500 km and 7 states, across India that aided in developing brand community and engagement, generating coverage across mainstream auto magazines and earned media of over $37000 with over 2900 brand impressions on social media channels Show less Acted as liaison between agency and client while resolving operational issues & client queries• Awarded the “Suit of the year” runner up from a pool of 67 employees for exceptional performance in the account management division• Spearheaded Max Life Insurance transition campaign with budget allocation of $250,000; rebranded each element of internal and communication such as office branding, point of sale collaterals, print ads, hoardings and leaflets in 12 regional languages• Analyzed 3 consumer focus group discussions for Max Life Insurance to distill consumer barriers into meaningful insights that helped formulate the highly successful “Your Honest Advisor” campaign, which later won the EFFIE award for advertising effectiveness• Gained a comprehensive understanding of ad shoot-production by planning and negotiating deals for 5 TVC’s• Trained three interns on the standard operating procedures of ad production, studio operations and the layout-to-artwork process, resulting in successful recruitment in the account management division Show less Communicate with client and collaborate with different internal functions to increase operational efficiency• Developed proficiency in distilling audience insight and client information into accurate, concise and inspirational creative briefs resulting in successful internal and external communication campaigns• Conducted monthly competition scan for Max Life Insurance by analyzing weekly brand/product campaign launches and updating clients with business dashboards on brand tone, target audience and positioning • Managed daily operations of Max New York Life Insurance brand across various agency functions and executed Agent Testimonial Campaign consisting print releases across national and regional newspapers in 12 different languages totaling to 300 print artworks in a span of 1 month Show less Learning, understanding and implementing standard operating procedures• Assisted group managers with studio operations for print ad releases of brands and learned the brainstorming-layout-artwork process by proactively working with various brand teams across the agency and assisting them with backend operations for digital and print releases• Working with a wide variety of brand teams -HT Media, Pernod Ricard, Usha Home Appliances, Yahoo Inc., and Best Rice- helped me get acquainted with all functions of advertising such as finance, creative and studio Show less

  • Account Supervisor

    Jun 2014 - Jun 2016

  • Senior Account Executive

    Jun 2013 - Jun 2014

  • Account Executive

    Feb 2012 - Jun 2013

  • Internship

    Aug 2011 - Feb 2012
• 

  Freelance

  Apr 2017 - Jul 2018

  Brand Strategy Consultant

  Assisted businesses in improving awareness, desirability, proximity, and relevance • Responsible for building campaign strategies for my client Milkshake and Co, across a portfolio of 5 product categories. Performed extensive market research to identify key target markets and segments for each category. Contributed to strategic counsel by reporting on performance of digital campaigns and assess against goals( ROI and KPIs) Developed brand engagement campaigns at the Grub Fest- India’s leading Food Festival with the participation of over 150 brands - resulting in free media coverage of over $17500 and 12500+ user-generated impressions on Twitter and Instagram; brand continues to replicate strategy due to high engagement numbers on social media• Formulated a 360° book launch campaign for "The Deliberate Sinner ", an Amazon bestseller, that comprised of devising book launch strategies and communication collaterals in partnership with creative and PR agencies. Contributed to the execution of digital and social media strategy by providing recommendations for messaging, audience identification, and better engagement using Facebook analytics. Show less

• 

  The greater

  May 2021 - Dec 2021

  Consultant
• 

  Juliet

  Jan 2022 - Jan 2023

  Brand Manager
• 

  Acart Communications

  Apr 2023 - now

  Strategist