Daniel Carroll

Experience

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  Hyundai Motors New Zealand

  Jan 2005 - Dec 2007

  In this role I was a member of the management team and reported directly to the Managing Director. I had full budget accountability ($6 million) and was involved in:*People management – two direct reports*Project management – all new vehicle launches*Sponsorship management – surfing, TV3’s Hyundai Sports Tonight and child cancer *Agency management – advertising and media. Here I maintained the responsibilities of the marketing assistant position detailed below. In addition, I coordinated brand research and presented findings to management, and managed the PR programme, product planning (including the ordering and specification of new models) and sponsorship. My responsibilities in this role included:*Marketing, sales, and competitor analysis and reporting*Managing the production of vehicle POS material*Managing all dealer advertising production*Event management, including new-product launches*Managing a motoring journalist PR drive programme.

  • Brand Manager

    Nov 2006 - Dec 2007

  • Marketing Coordinator

    Dec 2005 - Nov 2006

  • Marketing Assistant

    Jan 2005 - Dec 2005
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  Nissan Motor Co Australia

  Mar 2008 - Mar 2011

  This role saw me have full sales and marketing accountability for Nissan Australia’s SUV range (X-TRAIL, Pathfinder, Patrol Wagon; comprising 20,000 vehicles per year), including a $15 million marketing budget. I also took responsibility for financial forecasting, stock management, market analysis and research, budget control, brand direction and sales results.Challenged to lead a cross-functional team to recommend a strategic direction that would double X-TRAIL sales (a core model, with declining sales since 2007) by the end of 2011, my major outcomes in this job included full brand repositioning, all new ATL creative direction, value repositioning – and the achievement of the goal by year’s end. Show less

  • Brand & Sales Manager - SUV

    Aug 2009 - Mar 2011

  • Marketing Communications Coordinator

    Mar 2008 - Aug 2009
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  Hyundai Motors New Zealand

  Aug 2011 - Mar 2014

  Manager - Customer Experience

  This was a unique role that began with a blank canvas and the opportunity to create the best vehicle ownership experience in New Zealand. The brief was to build and deliver a strategy to measure and bring focus to the customer experience and CRM solutions. I used digital technology to measure and manage the customer experience at all points of the journey. I encouraged active customer advocacy via social CEM tools and delivered service retention and repurchase for Hyundai's growing base of loyal customers.I also researched and led the delivery of a digital customer engagement platform to bring added value to the customer experience via utility marketing and the creation of a brand community. Show less

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  Inspire GN

  Apr 2014 - Feb 2015

  Marketing Automation Specialist

  Inspire was an internal marketing agency set up to provide strategic and project management services to a number of well-known automotive brands in New Zealand. Our specific areas of focus began in the Marketing Automation and Customer Experience Management spaces.I was responsible for the initial set-up of this business model and the implementation of four instances of Marketo Marketing Automation software for our clients, as well as three Customer Experience Management programmes.

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  Krunch.co

  Feb 2015 - Oct 2016

  Head of Marketing Automation

  At Krunch.co, I was part of the management team that set up this new digital marketing services agency and was responsible for the on-boarding of new clients, long-term Marketing Automation client strategy, and the training and development of all Marketing Automation consultants at Krunch.I worked directly with our automotive, real estate, financial services and eCommerce clients in a strategic and operational capacity to enable them to unlock innovation through Cloud-based Marketing Automation technology from Marketo and Hubspot. Show less

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  Triggered Consulting

  Oct 2016 - now

  Director / Marketing Automation Specialist

  At Triggered Consulting, I’ve continued my work in Marketing Automation as a Senior Consultant. I love getting my hands deep in marketing data, solving business challenges and working out the best way to structure, grow and enable a Marketing Automation platform that will succeed in the long term.Drawing on my diverse experience in a range of industries (please see above), my areas of specialisation at Triggered Consulting include:*Marketing Automation system implementation and enablement*Trigger-based marketing activity*Customer lifecycle planning and management*Advanced lead scoring*Marketo's Revenue Cycle Model*Digital paid media integration to Marketo - Google & Facebook*On-site teaching and enablement*Nurture email marketing and strategy*Always-on content and engagement marketing strategy*Data architecture and system mapping*CRM integration (Salesforce and Microsoft Dynamics)*Advanced system integrations*Website and content personalisation. Show less