Kathy Szeputi - Brand // Sustainability // Purpose

Experience

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  Consultant and freelancer: marketing and design

  Jan 1995 - Jan 2002

  Company Founder and Proprietor

  During this time, I was responsible for delivering multiple diverse design projects. Close client liaison from brief stage to delivery of branded material originated multiple award-winning magazines, corporate identity, merchandise and company livery.Notable clients: Philips and X-Box.

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  Disability Rights Commission

  Jan 2002 - Jan 2003

  Publications officer

  This role involved a high degree of design and editorial expertise steering creative agencies and photographers to produce national marketing and PR material, stand-out company branding, and brochures.Project involvement included: annual report, Access for All national campaign.

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  BLM

  May 2006 - Jul 2014

  Marketing | Manager & Consultant | Brand | Publications

  This role involved managing a diverse range of online and offline marketing activity.Project skills✔ Managing the production and integration of diverse marketing collateral (web, intranet, e-bulletins, literature, event collateral, print) according to business segments✔ Project managing a complex re-brand within pressured deadlines (including coordinating with in-house teams and third party suppliers)✔ Launching key communications in line with strategy (including branding and budget management)✔ Acting brand ambassador, awareness raising and delivery✔ Developing and delivering e-communication platform (CMS, design, content)People skills✔ Line managing individuals, a small team and deputising for the head of marketing while absent✔ Coordinating teams and external suppliers (for example, print procurement and SLAs)✔ Commissioning (eg, photographers, writers, proof readers)✔ Managing and approving creative solutions (including agencies, web suppliers) Show less

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  Manchester City Council

  Jul 2014 - Dec 2014

  Assistant Marketing Manager

  Operating as the stand-alone marketing function promoting energy advice and specific energy-saving products.Integrated campaign'Little Bill'​ promoted an exciting and innovative campaign for Greater Manchester (involving 10 local authorities). The campaign required a cohesive online and offline strategy encompassing web, brand, social media, advertising, display, events, print and email. Spearheading the campaign was lead generation. This was supported by evolving an holistic customer journey and driving regular monitoring to track accountability. Integral was the ability to absorb and interpret complex data while nurturing change management and relationships at all levels. Agility was demonstrated by rapidly responding to changing market conditions. Responsibilities:✔ Developing and delivering the strategy and monitoring the success of KPIs✔ Delivering complex, high quality, consistent 'on-brand' materials (including social media, advertising)✔ Assessing new opportunities and implementing a cooperative approach between in-house teams and external partners to director level.Marketing activity✔ Lead generation according to campaign framework ✔ Content management including written and visual material✔ Managing external suppliers and project delivery✔ Creative campaign element creation ✔ Analytic evaluation and reporting to maximise ROI✔ Recommendations for actionable improvementsEngagement activity✔ Coordinating external teams across Greater Manchester ✔ Managing creative agencies and web developers; working with PR and press agencies✔ Liaising with internal and external communication teams Show less

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  Integrated Online & Offline Delivery

  Jan 2015 - Feb 2015

  B2B Consultant | Full mix marketing

  ✔ Strategy: planning materials across the marketing mix targeted per product, market segment and channel✔ Integration: delivering consistent multi-channel propositions to generate leads✔ Content: creating and editing collateral to extend reach into new markets✔ Brand proposition: strengthening and increasing visibility while providing a consistent customer experience

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  United Utilities

  Feb 2015 - Apr 2016

  Senior marketing consultant

  Customer-centric activity✔ Ensuring consistent and integrated cross-channel experiences.✔ Taking the lead to streamline and simplify complex processes.✔ Mapping customer journeys to improve their experience across multiple channels.✔ Transforming complex details into user-friendly information.✔ Building customer feedback loop to drive improvements.Team working capability✔ Liaising, networking and negotiating across teams and offices to deliver multiple projects.✔ Building knowledge by sharing insight and best practice.✔ Encouraging open dialogue to deliver improvements.✔ Commissioning third party suppliers and project managing according to budget and deadlines.✔ Working particularly closely with brand, digital, commercial, sales and service teams.Efficient project management✔ Delivering projects within budget under pressure of deadlines.✔ Adapting project planning and execution according to channel, product and timeline.✔ Troubleshooting and providing solutions to complex problems.✔ Translating complex, multi-channel projects into streamlined, integrated and creative solutions.✔ Applying flexibility by managing or being 'hands on' as required.✔ Deploying diverse tools and processes to optimise delivery. Show less

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  "Marketing is a contest for people's attention", Seth Godin. I help businesses be seen and heard

  Apr 2016 - Jun 2016

  Marketing manager

  ✔ Producing commercially focused activity aligned to business objectives.✔ Collaborating closely at all levels to achieve quality results. ✔ Reaching audiences through lead generation, acquisition and retention.✔ Segmenting products and targeting by channel. ✔ Ensuring integration and consistency across multiple channels.✔ Suggesting improvements based on results of marketing.

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  HM3 Legal

  May 2016 - now

  Head of Brand and Comunications

  It's motivating to be working in a progressive, fast-moving environment with talented teams who welcome new ideas. My diverse role includes:✔ Developing marketing strategies to support key business, departmental and individual KPIs.✔ Building enduring relationships with key teams, clients, and partners.✔ Team working to create new ideas to help the brand shine and consistently express our values.✔ Researching and identifying business growth opportunities.