Sher Delva

Experience

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  South Florida Journal

  Aug 2014 - May 2015

  Reporter

  • Researched and reported stories for a weekly South Florida radio news program.• Verified facts and data for all news releases with potential story material.• Organized material, determined slant or emphasis, and wrote stories according to prescribed editorial style and format standards.• Edited articles and scripts for proper grammar and style.• Wrote and delivered news stories with the reader’s perspective in mind.• Preserved notes and audio recordings for future needs.• Met weekly deadlines by writing scripts and editing audio clips using Adobe Audition. Show less

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  Palm Partners, LLC

  Aug 2015 - Sept 2017

  Marketing Specialist

  • Posted up to three daily blogs, translating complex addiction research into engaging content.• Managed SEO efforts, implemented online strategies, and used Google Analytics to enhance web marketing goals.• Utilized Hootsuite to manage social media platforms (Twitter, Facebook, Instagram, Pinterest), boosting traffic to content.• Conducted staff and client interviews on substance use disorder, creating Q&A blogs that exceeded social media performance targets.

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  Palm Tran

  Sept 2017 - May 2021

  Public Relations Specialist

  • Wrote a series of impactful articles on Palm Beach County's bus system, regularly featured in prominent transit publications such as Passenger Transport, Mass Transit Magazine, and Bus Ride Magazine.• Submitted award entries that earned the transit agency recognition from the Florida Transit Association, PRSA, COMTO, and other notable organizations.• Navigated crises, including hurricanes and COVID-19, by delivering timely transit updates via social media.• Developed, managed, and analyzed social media campaigns on Facebook, Twitter, Instagram, YouTube, and LinkedIn; addressed inquiries from passengers. Show less

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  JSSA (Jewish Social Service Agency)

  Jun 2021 - Jul 2022

  Marketing and Communications Associate

  • Developed story ideas to promote JSSA’s programs and services, drawing from journalistic background to conduct impactful interviews for the blog.• Wrote, edited, and assisted with developing all agency materials including marketing collateral, agency ads, direct mail pieces, annual reports, website features/articles, e-newsletters, press releases, and internal and external communications.• Created and managed JSSA’s social media strategy and content implementation.

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  PRX

  Jul 2022 - Jul 2024

  Social Media Manager

  • Improved post consistency by 31% across PRX and Radiotopia social media accounts, increasing engagement while promoting podcasts like This American Life, The Moth, and Song Exploder.• Launched PRX's first social media influencer campaign, managing influencer bookings, concept creation, video approval, and payments, while gaining expertise in the Affable influencer marketing platform.• Developed an upgraded social media metrics tracking system with Sprout Social, streamlining KPI analysis and improving client communication on social performance.• Created graphics, audiograms, and videos to boost audience engagement, including fundraising assets, Reels/TikToks, and episode assets.• Managed up to 12 social media accounts weekly (X, Facebook, Instagram, LinkedIn, YouTube, TikTok), consistently achieving increases in impressions and engagement.• Created engaging reels using Riverside software to promote The Recipe, a podcast hosted by food experts Deb Perelman and Kenji Lopez-Alt; scheduled social posts on TikTok and Instagram.• Provided social media strategy to podcasting clients to increase their social media following, metrics, and listenership. Show less

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  The George Washington University School of Business

  Nov 2024 - now

  Senior Digital Marketing Specialist

  Drafts, edits, and distributes communications for school leadership, including monthly Dean’s emails, DEI updates, and event scripts. Also manages a social media editorial calendar, creating and publishing content across Instagram, Facebook, X, and LinkedIn.