Simona Lain

Experience

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  Vero Software

  Jun 2011 - Aug 2011

  Summer Internship

  Vero Software is a world leader in CAD CAM software with a proven track record of reliable product delivery. Vero develops and distributes software for aiding the design and manufacturing processes, providing solutions for the tooling, production engineering, sheet metal, metal fabrication, stone and woodworking industries. Summer internship in Toronto.Research and transcription of data in Excel and visits to manufacturing plants around Canada and US.

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  Ermenegildo Zegna Group

  Jun 2013 - Sept 2013

  Internship

  Ermenegildo Zegna is an Italian luxury fashion house that makes men's clothing and accessories; with over 550 monobrand stores and annual revenue of over €1 billion, it is the largest menswear brand in the world. Founded in 1910 when Ermenegildo bought his father's textile looms, it is now managed by the fourth generation of the Zegna family and remains in family ownership. As well as producing men's suits for its own labels, it manufactures suits for labels such as Gucci, Yves Saint Laurent, and Tom Ford.Summer internship in the accounting department. My main tasks were:- Sales turnover control- Reconciliation and control of suppliers’ open entry- Data acquisition from SAP- Clients and suppliers database- Print and optical filing of invoices Show less

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  English teaching

  Oct 2014 - Sept 2015

  English Teacher
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  CONSUMEO KANGSEN

  Jun 2015 - Sept 2015

  Italian Account Associate - Shanghai

  kangsen Consumeo is a leading supplier specialized in retail and luxury packaging.Founded and manged by a European team with offices in Paris and Shanghai, we have over a decade of experience in producing custom packaging for worldwide leading brands.

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  Pirelli

  Feb 2016 - Jan 2020

  Member of Pirelli headquarters’ Trade Marketing team, under the Strategic Marketing direction. As main responsibilities for the Channel Management role: - Quantitative and qualitative elaboration of channel analysis;- HQ support to the different markets worldwide in developing the Pirelli affiliation Network and the marketing activities; - Monitor of Sell In and Sell Out promotions;- Responsible of Pirelli Retail Auditing process and Dealer Locator tool content on Pirelli website. Show less - Quantitative analysis and competitors benchmarking- Support on monitoring the industry trends and customers ‘needs- Support on the launch of new products- Analysis of car parc and car registrations- Product roadmaps- Ad hoc analysis for top management- Collaboration with Pricing team for the development of the Price Policy - Collaboration with Trade Marketing team for the creation of sales support materials, brochures, pricelists and product catalogues.- Collaboration with Digital Marketing and CRM for web sites improvements and consumer oriented analysis Show less

  • Trade Marketing & Retail –Channel Management

    Jul 2019 - Jan 2020

  • Business Intelligence - Product Marketing

    Feb 2016 - Jul 2019
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  Ariston Group

  Jan 2020 - now

  B2C project management, covering different responsibilities:- Operations and Marketing management- CRM evolution and optimization- Digital set up, dedicated website - Market size estimates: both short term (quarterly) and long term (Strategic Masterplan);- Market share reports to top management and Board of Directors;- Support the different markets and business units by providing both a short termand a long term understanding of the market evolution. - Modelling set up to better assess market size; balance of import-export data.

  • Digital & CRM Manager

    Jan 2023 - now

  • Market Intelligence

    Jan 2020 - Dec 2022