Neo SUN

Experience

• 

  Beijing Times Palace Advertisement Exhibition Co.,Ltd

  Sept 2007 - Jun 2010

  Project Commissioner

  Conference organizing, international customer consultation and reception of Beijing International Clothing & Accessories Fair and Beijing International Footwear Fair

• 

  Commercial Photographer

  Sept 2010 - Apr 2011

  Senior Photographer

  Involved in commercial activities of many magazine, enterprises with team, including fashion magazine text illustrated, large exhibition, government meeting, company propaganda materials, etc.

• 

  Racemind Marketing Group -- Racemind Communications

  May 2011 - Dec 2013

  Responsible for new client project PPT support and writing, completed over 42 PPT planning and strategic BD proposal in 2013. Potential customers cover FMCG, commercial real estate, tourism, art collection, Wearable smart devices, E- business, mobile game, mobile applications and IT, etc.Leading the team to provide full PR service for Fluke Networks, Kingsoft and Kodak digital, including Digital PR.Leading the team to provide digital PR service for Oracle, Dassault Systems and ChinaNetCenter. Show less At the beginning, as photo editor, finishing daily work of Canon Photograph Competition website Photowoo.com, including content interaction maintenance, website operation management and community communication coordination, the first trial of entries, daily data statistics and report writing;Later completing manuscript writing of Canon Photograph Competition and ChinaNetCenter with team leader, and been recognized by clients gradually.According to Oracle’s requirement, building Oracle Weibo platform framework from scratch under the leadership of VP, and this kind of framework is still used now, and was imitated by SAP & EMC, etc.Start to execute jobs of all kinds of traditional and digital PR. Show less

  • Account Manager

    Jan 2012 - Dec 2013

  • Senior Account Executive

    May 2011 - Dec 2012
• 

  Racemind Marketing Group -- DBO Communications

  Jan 2014 - Aug 2014

  Account Manager

  Meizu MX4 mobile launch, social media broadcast planning, project writing and execution, MX4 mobile launch day, Baidu index was more than 280000, far more than other compatible products, over fulfilled the customer KPI.Leading the team to provide PR services for Microsoft Search Technology Center in Asia, responsible for project strategies planning in China of Bing influence mobile applications.Well performed Gameloft China Game APP online marketing planning, on account of different game characteristics and user positioning precision, formulate different marketing plan, directly promote game start downloads and continuously expand users focus, some of the games download millions, some of games download break through ten million, far exceeds the KPI.Leading team to provide digital PR creativity project and live broadcast support for Oracle China Global Cloud Computing Conference in 2014.To assist other team to complete some support work of Microsoft Micro-Ice intelligent chat robot return to Weibo project. Show less

• 

  Racemind Marketing Group -- RaceAuto

  Aug 2014 - Jul 2015

  Associate Director of Marketing

  Integrate different divisions resources, to reasonably allocate and supervise the project progress.Build multiple digital PR platform, construction of RaceAuto WeChat from October 2014, three months later having 30000 true fans, reading quantity 5000 +, off-road vehicle culture's top 10 Official accounts, reading quantity surpass 20000 + for some hot issues.CCTV9 documentary channel will broadcast feature documentary about RaceAuto through the Yunnan Tibet line, and the most-watched Traffic Lights of BTV follows RaceAuto all the trip to capture adventure activities during the Yunnan Tibet line.To complete Chinese Circuit Off-road Championship ( COC) Beijing Station’s PR planning and execution.To establish close business cooperation and harmonious media relations with Autohome, XCAR, Bitauto and many other well-known car sites. Show less

• 

  ViVi Dolce

  Aug 2015 - Jan 2016

  Director Of Operations

  To project and fulfill company's overall operation planning; establish cold-chain logistics and professional supply chain management, customer service regulation process.To optimize company's operating organizations and team structure, set up annual operating budget and KPI;To realize on-line sale platform’s user experience optimization and upgrading with the help of setting up user data model, scheme on-line sale activities on basis of products’ features, marketing requirements and customer data analysis results, the most successful one—online orders within half an hour of action release more than 10 times daily UPT.To contrive on-line and off-line commercial cooperation form in accordance with brand and product feature, to expand influence gradually and promote PCT and UPT.To build supply chain from nothing, to reduce operation cost 23% as the same time, storage and turnover ability promote 157%，logistic area promotes over 500%. Show less

• 

  Trends Communications

  Mar 2016 - now

  Responsible for FMCG, Fin-Tech, Household electrical appliance industry and IT clients' branding, strategic marketing, business marketing and PR, digital influence and issue / crisis management, etcLeading the team to provide digital PR services for COFCO Rice, China Everbright Bank Beijing Branch, China Everbright Bank CreditCard Center and Gome Finance.Responsible for project strategies planning and execute of voluntary recall crisis management for Ariston Thermo Group.Also responsible for BD planning, such as PingAn wifi, 360mobile, k2 estate, Polycom, ZTE, Meizu, Yongyou Group,TAL education Group, …etc Show less

  • Account Director

    Mar 2018 - now

  • Associate Account Director

    Mar 2016 - Feb 2018