Vladimir Gorochkin

Experience

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  New City (outsource service), www.ngskd.ru

  Mar 2015 - Apr 2016

  Product Manager

  • Found the most appropriate acquisition channels, designed two sales funnels, calculated unit economy, adopted and kept product approach in the market where it hadn’t been used before. Increased income up to 350 000 $ monthly.• Added additional feature for reusing product by clients for the second time and more. Reached Retention Rate of 50% and Increased LT from 1 to 200 days from 2018 to 2019.• Identified problems of the large clients (with the monthly income of more than 700 000 $) and offered them UVP increased ARPU by 500% in 2018. Show less

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  IS Centre (CRM)

  Apr 2016 - Mar 2019

  Product Manager

  • Increased LTV of Ekaterinburg’s branch “Ural” by 70% comparing to other branches of the company in Russia.• Researched the clients’ demands, made the product both easy to use for the customers and functional. We reached Retention Rate of 80% on the second year after the launch.• Reached NPS by 78% in 1 year and kept it. Reduced Churn Rate by 30% comparing to other branches of the company.

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  Mebelerovochka (e-comm for landlords) www.mebelerovochka96.ru

  Apr 2019 - Dec 2021

  Product Manager

  • Carried out the whole cycle research for the launch of the start-up (researched demand; counted TAM, PAM, SAM, SOM; calculated unit economics, conducted competitive analysis, found unique offer, built MVP based on Tilda)• Launched Mebelerovochka on 04.19 and reached a breakeven point on the second month.• Achieved Product market fit in the very competitive market (furniture) and increased income up to 50 000 $ monthly in 5 months.• Sold self-made start-up for Business Construction Group “Astra Invest”. Show less

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  ER-Telecom

  Dec 2021 - May 2023

  Senior Product Manager

  • 10 times increased the number of online-salaries (the most important KPI) due to the redesign of UX and backend parts of the shop.• Increased organic traffic by 35% due to the reduction of loading speed and the launch of two brand-new products (the glossary and the blog).• Set up perpetual work of HADI cycle and raised conversion rate on lead by 9 times (from 0,5% on 01.22 to 4,4% at present)• Personally developed A\B testing process for the whole company and implemented it in the company’s work life.• Designed three new internal products (onboarding for new customers, chat-bot and customer support center) presented them to the stakeholders and launched them in 2022.• Implemented RICE framework in the department of web and mobile development. It is used to prioritize and organize the backlog.• Formed CJM based on UX researches. Show less

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  B2Broker - Liquidity & Technology Provider

  May 2023 - now

  Websites Product Manager

  • Conducted UX/UI research on more than 20 websites, identifying weaknesses and leadingthe team in the creation of modern, user-friendly designs, that led to a 30% increase in userengagement and a 20% rise in conversion rates• Developed roadmap from 100+ epics and 270 stories for goal-aligned projects.• Successfully relaunched 12 websites with a modern design and transitioned to a new engine(React, Next)• Optimized website loading speed for all relaunched sites by implementing performance-enhancing techniques, resulting in an average speed improvement of 40%, leading to a moreseamless user experience and increased user satisfaction.• Slashed new implementation time 3x from 64 to 22 days, fixing departmental inefficiencies Show less

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  Otus

  Feb 2024 - now

  Lecturer

  Teaching and Lecturing: Proficient in imparting knowledge and mentoring aspiring product managers through lectures and workshops. Consistently receive 5-star reviews from students, highlighting effective communication, clarity in instruction, and the ability to inspire and empower future product management professionals.Mentorship and Career Guidance: Provide personalized mentorship and career guidance to students, helping them navigate the complexities of the product management field, set career goals, and develop the necessary skills and strategies to achieve success. Show less