Rafael Sousa

Experience

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  Serasa Experian

  Jan 2007 - Jul 2012

  Analyst Customer Relationship

  Key Responsibilities:- Development of comparative analytical reports with key market players, providing strategic insights for CRM and high average ticket sales areas.- Leadership in managing suppliers and coordinating the internal team, ensuring operational excellence and alignment with the company’s strategic objectives.- Planning and execution of training programs for the sales force and product marketing, focused on performance improvement and skill development.- Management of coaching processes, recruitment and selection, and onboarding programs, promoting an organizational culture focused on continuous development and talent engagement.- Management of strategic relationships with clients, ensuring high levels of satisfaction and retention through personalized service and dedicated support.- Identification of upsell and cross-sell opportunities, collaborating directly with internal teams to maximize revenue and ensure customer satisfaction.- Monitoring and collecting feedback for continuous process improvement and product optimization, ensuring customer satisfaction and loyalty. Show less

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  Editora Casa Nova

  Jul 2012 - Aug 2012

  Marketing Assistant

  Key Responsibilities:- Collaborating in the development of marketing strategies to strengthen brand positioning and promote editorial products.- Conducting market analysis and monitoring competitors to identify market trends and growth opportunities.- Assisting in the creation of marketing campaigns to increase the visibility of publications, including digital marketing initiatives and social media management.- Providing support in organizing industry-related events and developing strategic partnerships.- Analyzing metrics and campaign performance, contributing to the continuous optimization of marketing activities.- Creating marketing materials (banners, brochures, advertisements) and supporting content management for communication channels.- Managing relationships with partners, suppliers, and subscribers, ensuring the effective execution of Customer Relationship Management (CRM) activities.- Contributing to the preparation of performance reports and analyzing the results of implemented strategies. Show less

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  Brasil Brokers SP

  Nov 2012 - Dec 2013

  Real Estate Agent

  Key Responsibilities:- Facilitation of negotiations for the purchase, sale, leasing, and exchange of properties, acting as an intermediary between buyers and sellers.- Prospecting and acquiring new properties to build a diverse and competitive portfolio of offerings.- Property evaluation, providing market analysis and determining appropriate values based on the property’s profile and location.- Development and execution of marketing strategies for property promotion, utilizing digital campaigns and networking.- Conducting technical visits with interested clients, ensuring personalized and effective service.- Negotiation of terms and prices, ensuring a balance between buyers’ and sellers’ expectations.- Management of documentation and oversight of all stages of the transaction process, ensuring legal compliance.- Ongoing support for clients throughout the entire buying, selling, or leasing process, ensuring a consultative and transparent experience.- Keeping up-to-date knowledge of real estate market trends, legislation, and investment opportunities.- Building and maintaining strategic relationships with clients, partners, and colleagues, focusing on ethics and excellence in service.- Annual billing of R$4.5 million. Show less

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  GE Power

  Mar 2015 - Sept 2015

  Competition & Market Intelligence

  Key Responsibilities:- Establishing and executing a Competitive Intelligence department by developing and implementing processes for the collection, analysis, and interpretation of market and competitor information.- Conducting detailed analyses using data from various sources, including the internet, to identify trends, opportunities, and threats that impact the organization’s strategy.- Continuously monitoring competitors’ activities and strategies, utilizing SWOT analyses to identify strengths and weaknesses and inform competitive decisions.- Leading market research to understand customer needs and preferences, ensuring that product and service development meets market expectations.- Identifying emerging opportunities and recommending strategic actions to maximize results, contributing to risk mitigation and opportunity maximization.- Consolidating information into clear and actionable reports, communicating insights and recommendations to the leadership team to influence strategic decisions.- Evaluating the potential of new products and services, considering feasibility, profitability, and alignment with market trends.- Contributing to the development of long-term strategic plans aligned with shifts in market trends and the organization’s needs.- Organizing and maintaining a repository of market information, facilitating access to critical data and relevant information for the team. Show less

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  Falo Idiomas

  Sept 2016 - Nov 2021

  Founder

  Founder of Falo Idiomas, a language school and consultancy focused on individualized linguistic development. My role is centered on creating a differentiated educational experience through exclusive classes and materials, ensuring the quality and integrity of the brand.Key Responsibilities:- Defining the company’s vision, mission, and values, establishing a solid foundation for the organizational culture.- Developing business strategies and action plans, focusing on optimizing operations and financial resources.- Making strategic and tactical decisions to ensure the company’s financial sustainability while monitoring budget control.- Managing daily operations to ensure operational efficiency and alignment with established goals.- Building and maintaining relationships with clients and partners, promoting the brand and its market presence.- Identifying and exploring market opportunities, keeping abreast of industry trends and adapting strategies as necessary.- Developing innovative products and services, focusing on continuous improvement and adapting to students’ needs.- Overseeing the growth and development of the company, managing the team and leading efforts to achieve short- and long-term objectives.- Ensuring compliance with regulations and legal requirements, guaranteeing operational conformity.- Analyzing competition and monitoring the market, continuously seeking efficiency and sustainable growth. Show less

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  Centro Britânico

  Oct 2016 - Jul 2022

  French Teacher

  Key Responsibilities:- Development and implementation of French language courses for all levels, following the Common European Framework of Reference for Languages (CEFR), with a focus on grammar, vocabulary, pronunciation, and oral comprehension.- Creation of teaching materials and personalized activities to meet the needs and learning levels of students, fostering an engaging and effective learning environment.- Continuous assessment of student progress through tests, assignments, and practical activities, using performance metrics to ensure the effectiveness of instruction.- Constructive feedback on exercises and evaluations, facilitating the continuous improvement of students’ language skills.- Promotion of cultural immersion by integrating the history, traditions, and customs of French-speaking regions into the courses to enrich the learning experience.- Individualized support for language skills development, providing guidance and strategies for achieving fluency.- Collaboration with other teachers during pedagogical meetings for curriculum development and the exchange of best teaching practices.- Constantly updating knowledge of trends and methodologies in foreign language teaching, ensuring the application of innovative and effective techniques. Show less

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  Cielo

  May 2021 - Aug 2022

  Responsible for analyzing and monitoring market data, competition, and consumer behavior, transforming insights into informed marketing strategies to guide data-driven decisions.Key Responsibilities:- Conducting market analyses to identify emerging trends and consumer behaviors using data analysis tools.- Leading market research to gather relevant information about competitors and target audience segmentation.- Continuously monitoring competitor activities and strategies to ensure a solid competitive perspective.- Transforming raw data into actionable insights using analytical tools such as Google Analytics and Power BI.- Developing insights that guide marketing strategies and effective messaging, enhancing campaign relevance.- Evaluating campaign performance and implementing adjustments for results optimization, utilizing KPI Development.- Creating detailed reports with analyses, metrics, and relevant insights to support strategic marketing planning.- Identifying market opportunities and areas for potential growth, proposing development strategies.- Collaborating with cross-functional teams to align marketing strategies and ensure an integrated approach.- Utilizing technologies and tools for gathering and interpreting information, improving analysis efficiency.- Monitoring emerging trends in the industry and market to anticipate changes and adapt strategies accordingly.- Effectively communicating findings and insights through reports and presentations, facilitating informed decision-making. Show less Responsible for unifying the vision of campaigns, emphasizing cohesion across channels, optimizing results, and prioritizing the customer. I structured processes for analyzing and interpreting campaigns, generating actionable insights and strategic reports.Key Responsibilities:- Conducted data analysis from CRM systems, extracting relevant insights about customer behavior, market trends, and business opportunities.- Defined customer segments based on demographic, behavioral, and purchasing characteristics, aiming for the personalization of campaigns and marketing strategies.- Utilized insights gained to create highly targeted and personalized marketing campaigns, enhancing customer engagement and retention.- Monitored the performance of CRM campaigns, evaluating key metrics such as open rates, clicks, and conversions, making adjustments for continuous optimization.- Implemented marketing automation strategies, including automated emails, action triggers, and customer journeys, to provide relevant experiences at different stages of the customer lifecycle.- Collaborated interdepartmentally with sales, customer service, and other teams to ensure integration and alignment of CRM strategies.- Transformed collected data into actionable insights, supporting strategic decision-making and identifying improvement opportunities.- Assessed the impact of CRM marketing actions, measuring the effectiveness of strategies and identifying areas of success and opportunities for enhancement.- Identified areas for process optimization in CRM campaigns, aiming for efficiency and continuous improvement.- Stayed updated on emerging trends in CRM and marketing, seeking innovative ways to enhance customer relationships and drive results. Show less

  • Marketing Intelligence Specialist & PMO

    Sept 2021 - Aug 2022

  • Marketing Intelligence Specialist focused on CRM

    May 2021 - Sept 2021
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  Cheil Brasil

  Sept 2022 - Mar 2024

  Data Strategy and BI LATAM Supervisor

  As the leader of a team consisting of two coordinators and two data analysts, I am responsible for ensuring that strategic and accurate information drives business decisions.Key Responsibilities:- Development and implementation of Business Intelligence strategies that optimize data analysis and drive growth.- Supervision of complex data analysis, utilizing data visualization techniques to identify trends and relevant insights that guide data-driven decisions.- Identification of growth and innovation opportunities through data analysis, contributing to organizational performance.- Collaboration with cross-functional departments to align strategies and organizational objectives, ensuring an integrated and effective approach.- Leadership and development of a team of data analysts, fostering a culture of feedback and continuous improvement.- Evaluation and implementation of BI technologies and data analysis tools to enhance operational efficiency.- Clear communication of insights, presenting strategic reports in executive meetings to support decision-making.- Monitoring the latest trends in data analysis and information technology, ensuring the team remains up to date.- Oversight of data analysis projects, managing the project lifecycle from planning to results evaluation.- Collaboration with external vendors to gather relevant information and integrate market data.- Contribution to strategic decisions based on data-driven insights, positively impacting the market position of clients such as Samsung and Eucerin in Latin America. Show less