Pramod Kumar

Experience

• 

  NSICLTD

  Oct 2009 - Apr 2013

  Executive assistant

  national small industries corporation limited facilitating the growth of small enterprise since 1995.

• 

  Prologic Web Solutions Pvt. Ltd

  Apr 2013 - Jan 2014

  Sr.seo executive

  a startup companyseo, smo, ppcgoogle analyticsgoogle webmaster toolsbing webmaster toolsgoogle panda recoverygoogle places integrationsocial media integrationkeyword researchon - page optimizationoff - page optimizationlink broken checkingsocial media optimizationblog, articles, videos submissionmaking daily, weekly and monthly seo report for the clientblog installation

• 

  Copperpix Inc

  Jan 2014 - Apr 2015

  Sr.seo engineer

  handling all tasks - seo, smo, ppc - adwords campaign - social media campaignonpage optimization: implement and optimize on page activity (robot file, meta tags, image, content optimize, header tags, url structure, internal linking, sitemap,etc..).• keyword analysis based on content and current market trends using google trends for client websites & channels.• generating on-site & off-site recommendations to improve online presence• maintain keyword ranking on search engine (google, yahoo, and bing).• google webmaster: provide strategic analysis and related solutions for channel owners to increase monitoring seo requirements and recommending site enhancement and content expansion to increase web audience growth & engagement for the properties.• perform exhaustive audit of client’s websites so as to achieve visibility across search engines & for strategic keywords. targeted organic traffic leveraging in google webmaster tool.• implement social media activity to generate traffic on website and blog.• researching & developing new market strategies to promote business in global & local markets. • performing deep audit of seo parameters to make the website search engine compliance as well as usability.• undertake market and competitor research and analysis• keep up to date with current seo technologies and tools• blogging: blog optimization, blog post updating.• handle the teams for creation and execution of on page / off page strategies. show less

• 

  ROI Mantra Inc.

  Apr 2015 - Jun 2019

  key role• project analysis, planning, & implementation• pre website analysis• development of seo strategies• on page optimization – develop and implement all seo on page factors• trend analysis and making new action plans for improving website traffic• email marketing via mailchimp & interspire tool• monthly newsletter - planning and deployment• excellent knowledge of wordpress blog• content management & optimization• co-ordinations with business development team• coordinated with team members to ensure achievement of all objectives.• actively researching, testing and proposing new approaches to improving search engine rankings.• familiarity with search media campaigns, google analytics, facebook advertising and google adwords• prepared and organized various seo and sem campaign reports.• analyzing search results via web analytics and other special tools and software.• optimizing websites and landing pages.• searching and finding suitable domain names for clients.• monitoring and tracking the performance of seo campaigns, including site traffic and back links.• involved in the annual seo planning process.• carrying out competitor research.• making regular audits and writing up detailed monthly performance and progress reports for clients. show less

  • Team Lead

    May 2017 - Jun 2019

  • Digital Expert SEO

    Apr 2015 - May 2017
• 

  HDFC ERGO General Insurance

  Jun 2019 - Mar 2021

  nominated for seed awards for best performance during the year.ranked no 1 for "health insurance" in google serpproject management1. plan, develop and implement seo strategy2. regular website analysis & audit3. review technical seo issues and recommend fixes4. monitor & fix issues5. work with web developers to properly implement seo best practices6. identify problems and deficiency and implement solutions in a timely manner7. suggest improvements in process and productivity optimization8. collaborate with web developers and marketing teammigration/merger (amhi to hegi)• website branding• data downloads• website page mapping• website page redirections - successfully migrated more than 3500 webpages with one to one page mapping via 301 redirection show less top line• overall business revenues• website optimization• website management• organic conv. rate• organic leads• organic trafficproject management1. plan, develop and implement seo strategy2. regular website analysis & audit3. review technical seo issues and recommend fixes4. monitor & fix issues5. work with web developers to properly implement seo best practices6. identify problems and deficiency and implement solutions in a timely manner7. suggest improvements in process and productivity optimization8. collaborate with web developers and marketing teamseo tasks• technical seo• on-page seo• off-page seo• organic traffic analysis• competitor analysis• keyword research• blog optimization• product page revamp show less

  • Deputy Manager - Organic Search

    Apr 2020 - Mar 2021

  • Assistant Manager - Organic Search

    Jun 2019 - Mar 2020
• 

  Unicommerce

  Mar 2021 - now

  # manage seo strategy that improve organic traffic.# conduct competitor analysis, content audits, website ux and technical audits to identify current gaps for implementation along with the team.# audit websites and provide technical recommendations for improving seo visibility and performance.# execute and track all on-page, off-page, and technical seo strategies to meet the digital marketing goals.# work with external agencies on backlinks and content, as well as work on internal backlink activities.# technical monitoring of website architecture, google search console to identify any anomalies.# review and maintain reports on a weekly/ monthly basis.# collaborate with other internal teams like content, tech, sem, social et al. to align integrated marketing strategies. show less

  • Manager - SEO

    Apr 2023 - now

  • Assistant Manager - SEO

    Mar 2021 - Mar 2023