Emily Sheehy

Experience

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  Grey Helme

  Jan 2003 - Jan 2005

  Account Executive
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  Irish International

  Jul 2005 - Sept 2010

  Senior Account Manager

  Strategic development, implementation and management of advertising and communication strategies from creative, revenue and technical perspectives. Facilitated mutual understanding between clients, agency and intermediaries. Mediation and motivation to achieve winning results. Project and people management. Budget control.

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  JWT, Marketing and Advertising Sydney.

  Mar 2008 - Jun 2008

  Account Director

  Lead all Nokia work going through the agency. Achieved overall business plan by delivering excellent work and received timely, accurate payments.Maximised profitability by continual cost control.Analyse and communicate synergy on global campaigns and their relevance within the Australian market.

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  Hidden Hearing

  Nov 2010 - Oct 2012

  Marketing Supervisor

  Managed and delivered marketing and advertising activity that generated leads for a nationwide sales team. Planned and implemented national and regional activity, and last minute activity to address any lead shortfalls. Devised and monitored test communication plans to maximise response and return on investment. Ensured the successful execution of marketing activity in accordance with brand guidelines. Managed the marketing budget and delivering marketing activity within agreed percentage of sales. Key role in analysis of marketing research into brand proposition which formed the basis for a communication strategy. Worked closely with Marketing Director to formulate an integrated communication plan in line with research findings. Managed the creative agencies, call centre and multiple suppliers. Negotiated media and PR bookings directly with regional publications. Worked with the Direct Mail Manager to develop integrated campaigns to generate new customers from prospects. Show less

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  National Business Expo

  Nov 2012 - Oct 2013

  Marketing and Event Manager

  Planned, developed and executed a marketing communications strategy for a new start-up B2B event for SMEs. Developed and managed marketing material including online and offline adverts, print articles and website for the event, 3rd party exhibitors and sponsors. Negotiated and managed successful sponsorship contracts with blue chip organisations. Implemented social media strategy. Responsible for Facebook, LinkedIn & Twitter profiles, monitored activity to build engagement and increase event registrations. Carried out analysis on effectiveness of all marketing in relation to campaigns and used this to improve visitor registrations. Coordinated website build and content management. Set up online registration form and analysis of visitor demographics. Managed marketing budget and the analysis of return on investment. Engaged and managed digital media agency, printers, PR agency and multiple contractors. Coordinated media partners and event sponsors marketing activity to leverage the marketing campaign. Show less

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  M2 Office Interiors

  Oct 2013 - now

  Office Interiors /Marketing Manager
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  M2 Office

  Oct 2013 - now

  Office Interiors / Marketing Manager

  I project manage Office Interiors Fit-Outs. I can be hired either directly by the client,architect or building contractor. Depending on the project requirements,I can work with the architect in designing spaces & furniture thatmeet the client’s needs and budgets in a functional and aesthetically pleasing way. Alternatively, for smaller projects, I can work directly with the client on concepts and design fornew office space, office space expansions, reconfiguration or refurbishments. I can offer consultations and site visits, floor plans, 3D visuals and furniture concepts.In my Marketing function at M2 Office, I Develop and implement marketing plans across digital and traditional channels. Manage budget, spend while monitoring effectiveness of activity. Establish marketing objectives, plan campaign activities. Manage digital marketing, email campaigns, social media, website content. Manage production of marketing material. Plan and host events for business community. Book & plan & attend international trade fairs. Developing and implementing SEO strategy. Show less