Izabela Gomes

Experience

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  Blinks

  Jun 2015 - Jun 2016

  Intern – Online Media

  · Activities related to online performance media; focus on Display and Programmatic.· Interaction with Account Managers/Coordinators; understanding of client’s demands and action plans.· Clients supported: Ambev, Vivara, Sem Parar, Gafisa, Brookfield and Vitacon.

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  J. Walter Thompson Worldwide

  Jul 2016 - Feb 2017

  Intern – Media

  · Allocated in projects and online/off-line campaigns for Nestlé (chocolates and adult nutrition) and JDE (Café Pilão, Caboclo e L’ór).· Support in the planning and execution of media plans; purchasing of off-line (TV, magazines, radio, OOH) and online (social medias).· Interaction with clients for the approval of proposals; following up requests of materials. · Monitoring campaigns of client’s competitors; innovations, results, recall, awareness, engagement, etc.

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  Blinks

  Aug 2017 - Sept 2021

  · As Account Manager; reporting the Account Director (Consumer Goods segment); team of 8 professionals (5 Analysts).· Responsible for managing projects related to Digital Marketing & Performance; dedicated support to Pepsico and Ambev accounts. · In-charge to ensure excellence, quality and highest client satisfaction allied with business continuity.· Interaction with C-level of clients (Marketing, Product, Media); understanding of strategies and demands; alignment of brand values, target-market, budget allocation and prioritization, management of media packages; elaboration of campaigns’ briefings and recommendations. · Scope of projects: brand awareness (institutional, brands, and products), launch of new product lines and innovations, promotions, engagement of followers, and revenue acceleration. · Development and management of online campaigns across digital platforms, encompassing: Website, Facebook, Instagram, Google, Twitter, Tik Tok, LinkedIn, Marketplaces, OOH digital, DV 360º and Programmatic Media.· Monitoring of results related to campaigns and actions (coverage, frequency, engagement, followers, views, conversion, sales, website performance, analytics, customer journey, CX/UX); analysis of alternatives and calibrations aiming at results maximization.· Interface with Latin America team from clients; standardization of nomenclatures and analysis (Datorama).· Interaction with other agencies (Creation, Off-line, Responsing, Promotion, PR, Events, Activation) to synchronize joint initiatives. Show less · Development of strategies and digital media plans.· Creation, execution and optimization of online media campaigns. · Elaboration of reports and analysis of campaigns.· Key platforms: Facebook Ads, Google Ads, Twitter Ads, Linkedin Ads, DV360º. · Management of media packages. · Clients/brands supportes: Pepsi, Gatorade, H2OH!, Toddy Toddynho, Sensações, Elma Chips, Brahma, Stella Artois, Cervejaria Ambev (Institutional), and Guaraná Antártica. Account Coordinator (11/2020 - 06/2021)Digital Media Analyst (08/2017 - 10/2020) Show less

  • Account Manager

    Jul 2021 - Sept 2021

  • Digital Media Analyst | Account Coordinator

    Aug 2017 - Jun 2021
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  TikTok

  Sept 2021 - now

  Media and Business Strategy for CPG clients.Main clients: PepsiCo, Grupo Boticário, P&G, J&J

  • Measurement Partner

    Jun 2023 - now

  • Client Solutions Manager

    Sept 2021 - Jun 2023