Tom Evans

Experience

• 

  Marks and Spencer

  Jun 2018 - Sept 2018

  Sales Assistant
• 

  WJEC / CBAC

  Jun 2019 - Jul 2019

  Examination Script Checker

  Checked marking of GCSE and A Level scripts. Attention to detail was essential to ensure candidates were awarded the correct examination mark.

• 

  Pfizer

  Sept 2019 - Aug 2020

  Vaccines Marketing Undergraduate

  • Utilised insights to identify and address barriers hindering teenage vaccination within the national immunisation program. Developed patient and parent information leaflets aimed at raising awareness of meningococcal disease and the importance of vaccination.• Supported the private market business by creating training and sales materials.• Assisted in the effective withdrawal of a product from the market by adhering to standard operating procedures and collaborating with internal and external stakeholders. This process ensured a smooth transition and compliance with regulatory guidelines.• Piloted a new website and email builder, streamlining the process of creating marketing materials. This initiative significantly improved efficiency and effectiveness in the development of promotional content. Show less

• 

  Pfizer

  Sept 2021 - now

  • Delivered comprehensive omnichannel initiatives across Anti-Infectives, Women's Health, and Anticoagulant portfolios, resulting in a 200% increase in engagement across websites, emails, and social media channels.• Led the promotion of the most successful national education meeting series for healthcare professionals in the division, consistently achieving above-average engagements across all promotional channels, including email, third-party, and customer-facing colleague materials.• Utilised data and analytics to implement real-time optimisations across promotional channels, delivering an increase in engagements event-on-event.• Identified and addressed inefficiencies to lead a process improvement programme leading to a record number of healthcare professional registering for medical education events (+955% increase in registrations).• Successfully launched a new communication channel, 'LinkedIn Conversation Ads,' within the UK organisation, generating significantly higher levels of engagement compared to benchmarks.• Collaborated across functions with creative agencies, medical, marketing, and customer-facing teams to deliver impactful and compliant campaigns across the portfolio. Show less • Contributed to financial processes by providing Operating Expense commentary for various markets, ensuring financial transparency and supporting strategic decision-making.• Worked closely with other finance functions to fulfil weekly sales reports for colleagues. This collaborative effort contributed to the dissemination of critical information for informed decision-making across the organisation.• Led a process improvement project to foster team collaboration and address inefficiencies within the business finance team. Successfully led the team in proposing innovative solutions to enhance operational effectiveness. Show less Rare Disease Medicine Launch• Collaborated with Global and agency partners, facilitating the creation of impactful marketing material enabling field force promotion just one week after marketing authorisation.• Commissioned and implemented local market research, tailoring marketing messaging specifically for UK Healthcare Professionals.• Leveraged Microsoft Project for streamlined management of tasks and stakeholders across key functions, including marketing, medical, regulatory, health & value, and supply.• Coordinated the UK Rare Disease business review for regional and global presidents, acknowledged as highly successful and impactful. Show less

  • Associate Market Development Manager

    Mar 2024 - now

  • Associate Omnichannel Marketing Manager

    Jul 2023 - Mar 2024

  • Graduate Scheme - Sales Rotation

    Dec 2022 - Jul 2023

  • Graduate Scheme - Finance Rotation

    Jun 2022 - Dec 2022

  • Graduate Scheme - Marketing Rotation

    Sept 2021 - Jun 2022