
Florence Degueldre
Intern - Marketing & communication assistant

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About me
PRIVATE BANKING OFFICER
Education

HEC Liège
2011 - 2014Master's degree Master in management - Marketing & Strategic Intelligence Distinction
Lahti University of Applied Sciences
2010 - 2011Erasmus International Business.webp)
Haute École de Namur-Liège-Luxembourg (Hénallux)
2008 - 2011Bachelor's degree Marketing Distinction
Experience

PolyOne Belgium S.A.
Jan 2011 - Apr 2011Intern - Marketing & communication assistantPolyOne is the worldwide leader in polymer production and distribution industry. The business aims to provide companies with the specialized polymer materials, services and solutions needed. • Organising market research and assessing the results• Arranging promotional events and B2B meetings• Writing reports, company brochures and similar documents • Providing support for marketing events and exhibitions as required

Cafet' HEC
Sept 2012 - Sept 2014Drink Service Manager• Planning and managing the drinks/events : staff research and formation, supply of necessary stock & material, place orders with the suppliers,...• Dealing with customers (establishing estimations, billing,...)• Promoting the offered services• Leading the team in charge of the drink

HEC-ULg Executive School
Jan 2013 - Sept 2014Student Assistant in "Marketing concepts & decision making"Tutoring and assisting students in order to help them master assignments - Reinforcing learning concepts presented by teachers - Providing extra assistance to students with special needs.
.webp)
Wallonia Foreign Trade and Investment Agency (AWEX)
Oct 2013 - Dec 2013Intern - Economic & commercial officer - Dubaï• Planning and leading B2B meetings• Supporting Belgian companies in their export process and in their Emirates market entry• Providing Belgian companies interested in trading with the Emirates with juridical, organizational and financial help and information• Providing support for marketing events and exhibitions as required• Conducting market researches and establishing sector reports

CBC Banque & Assurance
Nov 2014 - nowResponsible for the management, monitoring and especially the development of a portfolio of clients and prospects – professionals, liberal professions and SME’s. Making customer satisfaction a priority, the professional banker analyses the clients/prospects needs and provide them with the most suitable offer, respecting the strategy axes established by the bank.• Identifying target prospects in a defined area in order to visit them to present the bank and its offers• Proactively managing and developing a portfolio of clients in order to establish a lasting relationship• Ensuring the profitability of the customer portfolio• Controlling the risks associated with the customer portfolio• Setting the credit projects and submit them to the credit officer for approval Show less
Private Banking Officer
May 2024 - nowSME Relationship Manager
Jan 2020 - May 2024Professional Banker
Nov 2014 - Jan 2020
Licenses & Certifications

LOI CAUWENBERGHS - intermédiation en produits d'assurance
FSMANov 2014
Certification - Les fondements de la stratégie d’entreprise
Louvain School of ManagementMar 2022
LOI WILLEMS - intermédiation et distribution d'instruments financiers
FSMANov 2014
Certification - Responsabilité sociétale des entreprises
Louvain School of ManagementJun 2023
Languages
- frFrançais
- anAnglais
- néNéerlandais
- alAllemand
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