Nick Werthessen

Experience

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  Polaroid

  May 1988 - Mar 1999

  Managed the business of retail kiosks that produced copies of photos using scanners, digital processors, and dye-sublimation printers. Worked with subsidiaries and distributors in the region (bounded by India, Japan, and Australia) to define and create products that met regional needs for instant and digital photography. Supported the Business Imaging marketing division by developing new product concepts and managing their development in engineering and manufacturing. Primary markets were healthcare imaging and small business documentation.• Created GridFilm for the HealthCare market which sold $750,000 worth of film in its first 3 months and $2 million per year for several years thereafter Mechanical engineer designing film assembly equipment and the mechanical parts of the camera that developed the instant film.• Awarded 2 patents, one for a manufacturing processes and one for camera design

  • Sr Product Manager

    Feb 1996 - Mar 1999

  • Product Planning & Development Manager

    Mar 1993 - Jan 1996

  • Marketing Engineer

    Sept 1991 - Mar 1993

  • Sr Engineer

    May 1988 - Sept 1991
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  Lycos

  Mar 1999 - Jul 2005

  • Manage P&L responsibility for Webmail, Yellow Pages, and White Pages• Made Lycos Mail profitable by doubling revenues and reducing costs by 70%• Introduced a premium email service under a SaaS model• Improved the net margin of Yellow Pages and White Pages by 20% and 40% respectively• P&L responsibility for Lycos Mobile, recognizing over $2 million in revenue• Defined strategy, negotiated content / infrastructure partnerships, and developed wireless products for SMS, WAP, PDA (cHTML), Phone (both Voice Recognition and Live Operator) Show less

  • Group Product Manager

    Jan 2004 - Jul 2005

  • Group Product Manager

    Mar 1999 - Jan 2004
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  QuantiaMD

  Jul 2005 - Jul 2015

  COO

  A technology startup focused on engaging healthcare professionals with expert-led educational presentations with crisp delivery, expert Q&A, and a format optimized for mobile.• Joined Quantia after the angel investment round as the director of product management. Hired, trained and managed all product and operation support functions. Promoted to VP, then COO in 2010. Led a team of 50 full-time employees including business analytics, marketing, product management, editorial, content production, and member services in a $30 million/yr business• Using digital content marketing and referral programs, recruited over 1/3 of all US physicians with a cost per acquisition of less than $20 per validated physician. • Long term retention rates exceeded 45% due to a machine-learning system that incorporated big-data analysis to personalize retention marketing• Grew physician engagement to an average of 20-minutes per session (true on both web and mobile)• Built strong relationships with nationally renowned practitioners to create over 5,000 curated multimedia presentations and courses.• Fostered a strong community that asked hundreds of questions of the presenter, whose answers were then ranked by the community and added 5 minutes to the typical time spent per presentation• Served as the company’s Cybersecurity & Compliance Officer and ensured that all products and business practices were compliant with HIPAA and other regulations• Identified strategic partners, defined the business framework, and negotiated terms• Developed a SaaS product for medical institutions to improve their HCAHPS scores. Adopted by several leading hospitals including The Mayo Clinic and Columbia University Medical Center. • Ongoing board-level contributions to business strategy and performance• A key contributor to the acquisition by Aptus Health in 2015 Show less

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  Aptus Health

  Jul 2015 - Dec 2019

  SVP Product Management, HCP Engagement

  Aptus Health, a subsidiary of Merck Pharmaceuticals, specialized in engaging healthcare professionals and consumers. Aptus Health acquired Quantia Communications in the summer of 2015. Aptus Health was sold by Merck to WebMD in the fall of 2019.• Managed product teams in Boston, Paris and Mumbai to integrate QuantiaMD’s web and mobile multimedia technology into Aptus Health’s worldwide physician engagement platform• Produced over 1000 medical presentations in multiple languages • Developed a daily newsletter with 32% open rates and 45% click rates due to personalization based on stated topics of interest and advanced analytics of observed engagement behavior• Developed an educational quiz, for both editorial and sponsored engagement, with 85% completion rates and 25% click through rates to the next promoted content• Established and chaired ongoing product strategy sessions for all products within Aptus Health Show less

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  Cloud Dentistry

  Nov 2020 - now

  COO/Head of Product

  Cloud Dentistry is the largest talent marketplace for dental professionals in the US. We're changing the way dental offices choose their talent, while empowering dental professionals to build a thriving career. In the last 12 months we've more than doubled the number of subscribing offices, tripled the number of active professionals, and increased the number of engagements eight fold.