Experience

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  Offcorss c.i. hermeco s.a.

  Jun 2014 - Dec 2014

  Process and innovation trainee

  - Design the competitive intelligence process for the company- Identify key data sources to prioritize for investigation and monitoring purposes- Support process improvement

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  Santander brasil

  Nov 2015 - Nov 2016

  Brand and marketing intern

  - Analyze along with the teams, the various results of marketing actions (focus on communication)- Generate reports to systemize the monitoring of the results- Indicate what was good or bad in terms of results- Generating learning for correction and improvement of what is planned- Discuss learning with the board

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  Xaxis

  May 2017 - Feb 2021

  - Design programmatic campaigns and build strategies by identifying which of Xaxis platforms are needed to best implement the strategy presented, as well as implement the needed technologies- Communicate with operations team and uploading all the campaign information to Xaxis platforms- Oversee all campaign components are setup to run according to plan- Coordinate campaign delivery and pacing as well as monitoring performance vs agreed KPIs- Maintain and check cross plan campaign delivery reports- Provide weekly campaign updates and end of campaign reporting and billing reconciliation Show less - Grasp technical understanding of programmatic buying, audience buying and DSPs- Setup and launch each campaign in the designated media buying platform- Proactively optimize for maximum performance and delivery- Understand client objectives to successfully optimize campaigns and complete strategic recommendations to further account success- Communicate thoroughly, respond rapidly with account managers, fellow trading teammates and product team members- Work closely with Account Management to provide insights and recommendations that align with, or enhance, client strategy- Develop and maintain relationships with data, inventory, and platform vendors- Keep abreast of industry trends through trade journals, industry conferences and current events Show less

  • Business Integrator

    May 2019 - Feb 2021

  • Trading Specialist

    May 2017 - May 2019
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  Groupm

  Feb 2021 - now

  Business operations manager

  Knowing GroupM Nexus Solutions, understand and adapt them to the local market necessities in order to promote and increase investments- Help to find new solutions or tools in terms of internal process to be a team more time efficient- Supervise the way of working and manage relationships between the operation and the account team for efficiency purposes- Drive projects forward, including proposals and encourage the development of case studies across the team- Understanding client objectives to successful select the products and complete strategic recommendations to further account success.- Helping grow strategic relationships and new business opportunities within world-class media agencies.- Inspire and motivate team members- Close PMP deals or negotiations with media vendors and help with activation trouble shooting- Looking for solutions of inventory under specific necessities or client request Show less