Morine STURM

Experience

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  FARO Technologies

  Mar 2017 - Aug 2017

  Operational Marketing Assistant - French & Spanish Markets

  6 months internship during my 2nd year in business school.• List contacts with Salesforce software (CRM)• Publish new events on the website• Create emailings and newsletters on Mailbuilt• Manage social networks• Prospect customers• Communicate data weekly to sales

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  Yves Rocher

  Jan 2019 - Jul 2019

  International Product Manager Assistant - Skincare

  Product launch•Participated in the management of international launch of the Lifting Végétal skincare line (briefs, packaging, R&D, external agencies),•Coordination with involved teams: merchandising, education, 360° communication, e-commerce, markets,Existing line tracking•Ensured coordination of 7 beauty product launches and redesigns with internal and external teams (design, studio, digital, communication, retail, etc.),•Created monthly sales analysis and performance reports (KPIs and recommendations) of 4 lines monitored,Competitive analysis•Evaluated skincare consumer preferences and behaviors, combined with market trends (NPD), to enhance product offer. Show less

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  Pierre Cattier SAS

  Sept 2020 - Jun 2022

  Kneipp brand•Managed Kids and Bath product offer to adapt it to the French market (translations, product texts, regulatory watch, artwork checking, price recommendation, etc.),•Developed 2022 Christmas Animations creative briefs and marketing tactics with package design team, consumer marketing and outside agencies,•Partnered with Trade team on innovative marketing tools to boost product launches and meet marketing objectives and profitability (product sheets, marketing presentations, launch kits),•Set up and implemented 2022 communication plan in relation with internal teams and PR agencies (creative briefs, influence strategy, event planning).Cattier brand•Developed 3 new products for the Hygiene and Body Care divisions according to the 2023 marketing plan (creative briefs, packaging, consumer marketing, outside agencies relations),•Participated in the launch of the new Dermo range (product mix, briefing, 360° communication),•Established, initiated and optimized Hair Care development strategies based on company targets, product specifications, market data and budget factors,•Analyzed beauty markets and trends (product performances, consumer expectations and study of the competitive environment),•Created marketing, communication, training and sales tools for product launches (product sheets, marketing presentations, launch kits etc.). Show less Trade marketing•Managed trade marketing supports with Commercial team and retailers for international countries (assortment recommendations, trade developments and sales tools),•Implemented, defined and coordinated POS animations and sales tools for 3 international beauty launch campaigns (brochures, leaflets, sales pitches etc.),Product launch•Increased brand sales and exposure by developing 8 new specific-market products (Skincare, Body Care, Hygiene) according to 2021 marketing plan with Product Development team,•Participated in product listing for retailers dans distributors (marketing presentations and education tools),Market and data analysis•Conducted international beauty marketing research to understand distributor, partner and customer needs,•Organic makeup in Europe market analysis (marketing and consumer needs, competitors, retailers),Communication•Supported Digital team with development of brand's social media international growth strategy (+15% of consumer engagement in 1 year) Show less

  • Junior Product & Brand Manager - Hygiene & Haircare

    Sept 2021 - Jun 2022

  • International Marketing Coordinator Assistant

    Sept 2020 - Aug 2021
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  Kneipp

  Sept 2021 - Jun 2022

  Brand Manager

  •Gestion et adaptation du portefeuille Bain et Kids pour le marché français (traductions, textes produits, suivi réglementaire, vérifications artworks, recommendations prix, etc.),•Développement de l’offre Coffrets de Noël 2022 de la marque Kneipp en relation avec les acteurs internes et externes (briefs créatifs, packaging, tendances consommateur, relations fournisseurs),•Création d'outils marketing innovants en partenariat avec l'équipe Trade pour les lancements produits et atteindre les objectifs marketing et de rentabilité (fiches produits, présentations marketing, kits de lancement),•Mise en place et implémentation du plan communication 2022 en relation avec les équipes internes et les agences RP (briefs créatifs, stratégie d'influence et digitale, planification d'événements). Show less

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  WeightWatchers

  Jan 2023 - now

  Brand Manager

  Gestion 7 partenariats Licences (Marie, Nutrition & Santé, Cofigeo...) France/Italie, pilotage du portefeuille de +40 produits en GMS et élaboration des plans d’actions 2023-2024.- Gestion Licences : co-développement produits (6 nouveautés en 2023), challenge des plans marketing 360, suivi opérationnel projets (atteintes objectifs, respect branding, réalisation pub TV).- Marketing opérationnel : mise en oeuvre plan d’activations et media 2023, analyse des KPIs et recommandations stratégiques, gestion du budget (facturation, clôture), définition plans 2024.- Stratégie marque : création outils de communication (affiche, flyer, contenu media), relations et partage inter-services, croissance engagement marque / Licences (newsletter, événement).- Analyse performance : réalisation études Kantar (LinkQ, bilan annuel), panels distribution et insight consommation, suivi ventes Licences. Show less