Gurleen Batra

Experience

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  PU mirror

  Jun 2015 - May 2017

  Public Relations Officer

  • PU Mirror is an independent student-run newspaper of Panjab University, Chandigarh.• Handled Public Relations from D.A.V. College, Sector 10, Chandigarh for the organisation in the tenure of 2016-17. • Worked as Campus Journalist for the same in the previous year. Got the opportunity to be a part of various events & fests.

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  Chandigarh Administration

  May 2016 - Jun 2016

  Social Media Intern

  • Worked as the Social Media intern with Chandigarh administration for the International Day of Yoga 2016.• The job included creating content for various social media platforms to encourage more participation from the residents of the city in the event.

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  Amazedeal

  Jul 2016 - Sept 2016

  Content Developer

  • Launched in February 2016, AmazeDeal.in was a riveting and extremely exhilarating deal and group buying website committed to catering to the residents of Chandigarh and Ludhiana.• Held the role of a Content generator for the company. • Involved in developing content for the organization's website across various deal-offering categories like food, salon & styling, gyms, etc.

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  Weber Shandwick

  Apr 2018 - Jun 2018

  Digital Marketing Manager

  • Key roles included performing Social Media Marketing for major clients like DLF Mall of India, Noida, and ITPSE through channels like Facebook, Twitter, Instagram, and YouTube. • Content Management included the creation and compilation of content for social media platforms such as Facebook, Twitter, Instagram, and YouTube. • Assisted in creative bit for curating content for daily posts & collaborations with designing team to generate visuals.• Campaign Management involved creating monthly plans and calendars, scheduling, Facebook page boosting, brainstorming for ideas related to different events/ occasions, influencer marketing campaigns.• ORM via Trip Advisor and Facebook; updating the client's social media handles. Assisted in curating content for Little Black Book (LBB, Delhi) as well. • Worked towards pitching to the prospective clients. Show less

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  GroupM

  May 2019 - Sept 2022

  Client Services

  • Led Out-of-Home business requirements for the industry giant, The Coca-Cola Company.• Hold an experience of handling clients namely Uber India, Mont Blanc, Adidas, Mars Chocolates, Bose, MMT & Goibibo.• In my tenure, I also hold an experience of Out-of-Home media planning & execution for various brands like Google India (Google Pay, Search, Duo), Samsung India, Maruti Suzuki, Dyson, Mother Dairy and Cars24.• Shared creative inputs, collaborated with creative agencies like Lowe Lintas, Geometry and similar stakeholders respectively to maximize outputs.• Collectively worked with various in-house GroupM agencies namely Mediacom & Essence to understand the presence of clientele on various platforms like TV, Print, Cinema and formulating campaigns accordingly.• Planned brand campaigns for ambient spaces/ in-store branding catering to product launch/topical campaigns boosting sales and brand awareness. • Research & market sensing to make clients aware of the current scenario & analysis of competition's presence. • End-to-end participation in pitching to prospective clients.• Involvement in budgeting, media buying & rate negotiations to close the deals at optimum rates benefitting the clients to execute campaigns at a larger scale. Show less

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  Bennett Coleman & Co. Ltd. (The Times of India)

  Nov 2022 - Mar 2025

  • Manager - MSME Business, CSR, Liaison & Special Projects

    Apr 2024 - Mar 2025

  • Revenue Manager - Times One

    Nov 2022 - Sept 2024