Dina Shahbaz

Experience

• 

  Al-Safwah for Financial Investment Co.

  Jun 2011 - Dec 2011

  Broker Assistant

  • Monitor stock market activity and trends. • Conduct researches for prospective stock opportunities• Execute daily data transfers between ASE platforms and the firm to perform transactions closing • Manage the internal filing of financial documentation• Assist in preparing the financial statements• Offer Client support, such as providing market updates and receive stock placement orders

• 

  Monmouth University

  Sept 2012 - May 2013

  Graduate Assistant at Global Initiative Office at Monmouth University:• Plan and coordinate for the 12th Annual Global Understanding Convention of 2013 held at the campus• Assist with international students affairs• Control the office budget. Teaching Assistant Graduate Assistant at Leon Hess Business School at Monmouth University:• Assist in general administrative duties of the Business School• Engage in conferences and workshops planning• Support faculty professors in research projects

  • Graduate Assistant

    Jan 2012 - May 2013

  • Graduate Research Assistant

    Sept 2012 - Jan 2013
• 

  Umniah

  Sept 2013 - now

  •Develop and oversee Umniah's annual strategies, translating them into a comprehensive 5-year business plan.•Create and manage budgets, ensuring optimal utilization of CapEx and OpEx for the Commercial team to support strategy execution.Report commercial and touchpoint KPIs internally and externally, including presentations to the board.•Lead the pricing team in developing product and project feasibility studies, monitoring performance through pre- and post-evaluations.•Head the Data Analytics and Insights team, responsible for market research, market intelligence, data modeling use cases.Act as the central hub for data and insights, providing valuable input across all commercial teams.•Conduct in-depth analyses of products, segments, sales channels, touchpoints, and customer behavior to develop actionable recommendations and plans for achieving revenue targets and supporting strategic decisions.•Cascade commercial targets across divisions, monitor performance, and ensure alignment with business objectives. Show less •Develop and oversee Umniah's annual strategies and long-term 5-year business plan.•Manage and optimize the Commercial team’s CapEx and OpEx to ensure efficient resource allocation.•Report commercial performance and touchpoint KPIs internally and externally, including board presentations.Lead the pricing team in preparing product and project feasibility studies, conducting pre- and post-performance evaluations to ensure success.•Head the Data Analytics and Insights team, responsible for market research, market intelligence, data modeling, and geo-marketing planning.•Serve as the central data and insights hub, supporting all commercial teams with actionable intelligence.•Conduct comprehensive analysis of products, segments, sales channels, touchpoints, and customer behavior, delivering actionable plans and recommendations to achieve revenue targets and inform strategic decisions.•Cascade commercial targets across divisions and monitor performance to ensure alignment with business objectives. Show less •Lead and manage the retention team to ensure effective execution of objectives.•Oversee end-to-end customer management workflows to streamline operations and enhance customer satisfaction.•Develop roadmaps and strategies to mitigate customer churn, maximize value extraction, and achieve retention targets.•Enhance customer engagement through in-house designed engagement models.•Analyze customer behavior, usage patterns, and preferences using big data and market research to design targeted campaigns for churn reduction and value optimization.•Build and implement analytical and predictive models to drive key performance indicators (KPIs).Leverage CRM platforms to deliver personalized messages to the right customers at the right time through the most effective channels.•Improve the customer lifecycle journey to extend consumer lifetime value and reduce churn.•Monitor churn, engagement, and value extraction performance against plans and targets, implementing corrective actions where necessary.•Identify opportunities for partnerships and explore innovative communication channels to enhance churn reduction, engagement, and value extraction efforts. Show less • Manage consumer retention and churn team.• Plan roadmap and set strategies to control and reduce customer churn• Uplift customer's engagment by utilizing engagment model designed in-house• Responsible for understanding mass customers behavior, usage and preferences by employing big data and market research that supports in better designing campaigns focused on churn control & reduction• Responsible for building churn related analytical & predictive models to achieve Churn and Engagment KPI.• Responsible for leveraging CRM platforms to deliver the right message, to the right user, at the right time, through the right channel• Responsible for enhancing the customer life journey that falls directly into enhancing consumer lifetime and ultimately the churn KPI• Monitor churn and engagment performance against plans and targets and take remedial action in cases of shortfalls• Explore “churn reduction” and "Enagegment uplifting" partnerships and new communication channels with customers.. Show less • Build business cases for marketing initiatives & strategic decisions • Evaluate the effectiveness and profitability of marketing activities, and further deploy the results to develop price elasticity curves for each stream.• Conduct comprehensive analysis regarding all revenue generating streams• Monitor and forecast Marketing KPIs, and report on weekly basis for Umniah’s CEO & directors.• Set monthly sales target for various sales channels, and closely examine the target’s achievement.• Report monthly actuals versus budget for marketing director.. Manage Marketing Roadmap Show less • Build feasibility studies for marketing initiatives and further monitor and evaluate the effectiveness.• Manage marketing roadmap.• Led the data validation project after the company replaced the billing system.• Monitor and report marketing KPIs and conducted analysis when needed.• Prepare weekly business performance report for marketing director.• Report monthly actuals versus budget for marketing director.• Monitor and revise all local and international prices and cost.• Manage and run loyalty and retention activities. Show less

  • Commercial Analytics and Planning Sr. Manager

    Aug 2023 - now

  • Analytics and Business Planning Manager

    Apr 2021 - Aug 2023

  • Consumer Base Managment Manager

    Jan 2020 - Sept 2021

  • Consumer Retention Supervisor

    May 2017 - Jan 2020

  • Pricing & Planning Senior Officer

    Jan 2016 - May 2017

  • Pricing & Planning Officer

    Sept 2013 - Dec 2015