Paul Schultz

Experience

• 

  Enterprise Rent-A-Car

  Feb 2008 - Apr 2012

  Lead Service Agent

  • Trained and supervised new service agents on service responsibilities and procedures• Ensured customer service satisfaction and safety by servicing all rental vehicles in the area

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  La Galeria/Thomas Arts

  Apr 2011 - Aug 2011

  Intern | Strategic Planning & Art Direction

  • Worked with VP of La Galería to research, design and execute original business pitches for new client acquisition. • Developed bilingual advertising strategies for companies in UT, which facilitated the expansion of customer base to include the local Latino population• Researched market trends to support and develop on-target business pitches to aid in the acquisition of new clientele

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  Melaleuca:The Wellness Company

  May 2012 - Aug 2014

  Spanish Translator

  • Proposed and produced a new monthly publication for the company’s launch in Mexico, solidifying an emotional and cultural connection with over 7,000 new customers• Translated, acculturated and redesigned all marketing content and sales communications for 50,000+ Spanish-speaking customers in the United States, Puerto Rico and Mexico• Assisted in the company’s international expansion into Mexico by adapting marketing materials to comply with Mexican federal regulatory laws• Proposed and piloted a new translation workflow via SDL Trados Translation software, increasing productivity by 60% and saving $80,000 in outsourcing costs per year• Tracked and managed the production of Spanish communications and production jobs across several departments which resulted in a 60% increase in productivity Show less

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  Deseret Book

  Mar 2015 - Sept 2017

  • Currently architecting a new customer data mart and engineering automated data feeds to provide granular insights into customer behavior • Engineers and deploys marketing automation programs and workflows via Adobe Campaign • Researches, architects and implements innovative and automated customer journeys, drip campaigns and hyper-targeted marketing efforts via Adobe Campaign• Oversees and trains internal business units on technical implementations and best practices inside of Adobe Campaign• Runs statistical analysis on customer purchase behavior to identify new customer segments and deliver targeted content and product selections• Drives digital traffic to company website via targeted email campaigns, Adwords & Facebook• Promotes cross-channel traffic and conversions through location based Adwords campaigns• Updates and maintains site content to promote new and bestselling products, and boost conversion Show less • Designed product mixes and discount/pricing strategies for all online and email campaigns• Coordinated cross-channel promotions between retail and online, creating an in-store halo-effect lifting sales across multiple channels• Managed bi-weekly, targeted email campaigns to 500K customers via Adobe Campaign, email drives ~25% of total online revenue• Designed and deployed segmented acquisition campaigns via Facebook Ads, increasing the size of the company’s email list by 3K over the course of one month• Developed, coded and analyzed A/B tests in Adobe Test & Target to optimize product lineups and conversion rates Show less

  • Digital Channel Manager

    Jan 2016 - Sept 2017

  • MBA Intern | Digital Marketing Specialist

    Mar 2015 - Jan 2016
• 

  Adobe

  Sept 2017 - now

  Leads architecture and design for custom implementations of Adobe Journey Optimizer & Adobe Campaign. • Architect and implement custom Adobe Campaign solutions with customer databases to enable multi-channel customer journeys and reporting• Understand the business and collect/document requirements to effectively implement Adobe Campaign and meet customer needs and expectations• Create and provide documentation and training to client and partner resources • Architect and implement custom Adobe Campaign solutions with customer databases to enable multi-channel customer journeys and reporting• Understand the business and collect/document requirements to effectively implement Adobe Campaign and meet customer needs and expectations• Create and provide documentation and training to client and partner resources

  • Principal Technical Consultant

    Feb 2023 - now

  • Sr. Technical Consultant

    Feb 2019 - Feb 2023

  • Technical Consultant: Adobe Campaign

    Sept 2017 - Feb 2019