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Outi Salonen

Outi Salonen

Followers of Outi Salonen641 followers
location of Outi SalonenTampere, Pirkanmaa, Finland

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  • Timeline

  • About me

    Account & Insight Director at Taloustutkimus Oy

  • Education

    • Vaasan yliopisto

      1995 - 1999
      Master of Business Administration (M.B.A.) International Marketing

    • Tampereen yliopisto

      -

  • Experience

    • Saarioinen

      Jan 1999 - Jan 2004

      • Product manager

        Jan 2001 - Jan 2004

      • Marketing assistant

        Jan 1999 - Jan 2001

    • Saarioinen Oy

      Sept 2004 - May 2017

      Responsible for market research, insight, foresight and direct consumer feedback. Research concerning brands and advertising, innovation process, taste, trends and future, customer experience. Service and dialogue with consumers in different channels. Responsible for consumer research and futures studies; innovation, concept and product testing, brand research, foresight, customer relation research

      • Head of Research and Consumer Feedback

        Jan 2015 - May 2017

      • Research manager

        Sept 2004 - Jan 2015

    • Taloustutkimus Oy

      May 2017 - now

      • Account & Insight Director

        Feb 2020 - now

      • Research Director

        May 2017 - now

  • Licenses & Certifications

    • Esomar membership: (Organisation for encouraging, advancing and elevating market research worldwide)

    • HHJ-tutkinto, hyväksytty hallituksen jäsen

      Tampereen kauppakamari

  • Volunteer Experience

    • Associate, Head of CIFS Finland

      Issued by CIFS, Copenhagen Institute for Futures Studies on Apr 2019
      CIFS, Copenhagen Institute for Futures StudiesAssociated with Outi Salonen