Jacqueline Kan

Experience

• 

  University of Toronto

  May 2019 - Apr 2020

  Marketing and Communications Assistant - Academic Advising & Career Centre

  • Strategically created attractive marketing graphics to promote events and services of AA&CC that meet client specifications• Curated social media posts and managed monthly content calendars based on weekly social media analytics • Devised marketing strategies and digital marketing plans to increase local student and organization traffic and engagement (Social media handles: @utscaacc)• Adapted social media content quickly and effectively to reflect changing students and university needs due to the pandemic Show less

• 

  Digital Main Street

  Sept 2020 - Jun 2021

  Futureproof with Toronto Association of Business Improvement Areas (TABIA) • Collaborated in a team of designers and marketers to provide specialized digital transformation to small-medium businesses (SMB) from development to execution of the project• Designed responsive and user optimized websites based on the needs and the user trends of SMB clients• Developed user personas, user flows, wireframes and prototypes • Designed ecommerce websites that optimized SEO, UI, and U/X for SMB through the Shopify and Square platforms• Actively worked with 35+ clients and adapt to their needs via a CRM system, while providing training to empower them with ecommerce knowledge and tools to be future proof• Provided marketing campaign support and training by utilizing digital marketing tools through Shopify, Square, Facebook, Facebook Ads, Google Ads, social media, Instagram, SEO, Email Marketing, etc

  • UX/UI Designer

    Feb 2021 - Jun 2021

  • E-commerce Coordinator - Digital Main Street - ShopHERE

    Sept 2020 - Jan 2021
• 

  Clubine Consulting

  Oct 2021 - Apr 2022

  Research Assistant
• 

  Shopify

  Nov 2021 - Oct 2022

  Support Advisor
• 

  Impactraction

  Jun 2024 - now

  UX Research & Design Intern