Rupal D. Patel, MBA

Experience

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  Unisys

  Sept 2006 - Mar 2007

  Assistant Project Manager, External Marketing Communications and Customer Relations

  • Assisted in design and print responsibilities for Web and hard-copy marketing collateral• Validated and revised existing client success stories, engaging in web-based research of new clients to support client profile development• Provided support for public relations and industry analyst activities as needed• Six Sigma - White Belt Certified

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  Tierney

  Mar 2007 - Nov 2007

  Assistant Account Executive

  Assumed account and client responsibilities for a Multinational Bank• Developed print and out-of-home advertising campaigns• Briefed media, creative and research staff, as well as formulated marketing strategies• Delegated to and worked with other members of the agency team• Presented campaign plans to clients for approval or modifications• Routinely set deadlines and prioritized tasks for project success

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  Digitas Health

  Aug 2008 - Aug 2010

  Marketing Associate

  Provided account and client services for Global Pharmaceuticals compaines• Experienced in both Consumer and Healthcare Professional Pharmaceutical Marketing• Partnered and established relationships with clients in a positive, professional and constructive way• Supported Marketing VPs and Directors in strategic endeavors and complex projects• Created strategic client and creative brand briefs, contact reports, internal change orders, and business request forms outlining scope of work• Coordinated and managed all activities of small and large projects autonomously from start to finish with Media, PR, Creative, and Technology departments Show less

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  CMI Media Group

  Aug 2010 - Oct 2012

  Interactive Account Manager & Media Planner

  Assumed account and client responsibilities for large and national digital B2C and B2B accounts.• Point of contact for all client communications, and compliance on client deliverables and revenue.• Created all major deliverables (i.e. strategic brief, function spec, tech spec, etc.) to ensure quality standards and meet brand and client expectations.• Ensured that all processes and procedures were completed in a timely manner and under quality standards• Led clients towards successful and award-winning achievementsMedia PlanningProvided multi-channel media planning for the advertising of pharmaceutical products• Responsible for the development and tactical implementation of multi-channel media campaigns, including strategic rationale for media plan options, media channel usage and plan recommendations for both healthcare professionals and consumers• Maintained strong relationships with supplier partners and recommended strategic optimizations that were consistent with the brands’ overall marketing objectives• Conducted research queries through MRI, comScore, and SRDS• Managed budgets and deadlines Show less

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  Deloitte

  Nov 2012 - Sept 2020

  Developed innovative marketing pilots/experiments and strategies using design thinking principles and approaches • Produced traditional and digital strategic marketing plans, and executed winning campaigns targeting business drivers and buyers across Consumer industries: Automotive, Retail, Consumer Products, Commercial Airlines, Transportation and Hospitality • Worked directly with leaders in the firm as well as their extended leadership teams, to set marketing objectives and strategy for each Consumer industry program, providing both counsel and execution support • Planned and managed large strategic and integrated marketing campaigns, including budget allocations/measurement, ROI, and implementation with an eye for innovative approaches • Executed internal and external communications (newsletters, emails, webinars, and speaking engagements)• Created brand eminence through regional and national activities

  • Manager | Marketing Innovation

    Aug 2019 - Sept 2020

  • Manager | Advisory Consumer Industry Strategic Marketing Leader

    Oct 2017 - Oct 2019

  • Manager | Marketing | Health Care Industry

    Nov 2012 - Oct 2017
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  Tabula Rasa HealthCare

  Sept 2020 - Jun 2021

  Contractor | Digital Marketing Lead & Strategist
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  EY

  Jun 2021 - now

  • Assistant Director | Customer & Growth/CMO Marketing Leader

    Jan 2023 - now

  • Assistant Director | Retail Sector Marketing Strategist

    Jun 2021 - Jan 2023