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Alice T.

Alice T.

Marketing Analytics Intern

Followers of Alice T.551 followers
location of Alice T.New York, New York, United States

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  • Timeline

  • About me

    Analytics Developer

  • Education

    • National Yang Ming Chiao Tung University

      2017 - 2020
      Bachelor's degree Management Science

      Applying the scientific method and interdisciplinary approach to management, enabling managers to make informed decisions for an organization and improve its performance.► Coursework: Linguistics I & II, Syntax/Morphology, Phonetics & Phonology, Statistics I & II, Economics (Micro & Macro), Financial Management, Management Information Systems

    • National Yang Ming Chiao Tung University

      2016 - 2020
      Bachelor of Arts - BA Foreign Languages and Literatures, General

      Activities and Societies: (1) Director of Public Relations at Student Association of Foreign Languages and Literature Department (2) Director of Event Planning at Guitar Club (3) Volunteer of Service-Learning Volunteer Program Developing linguistic performance, cross-cultural understanding of the contemporary world, building aptitude in logical reasoning skills, and working with abstract concepts.► Coursework: Linguistics I & II, Syntax/Morphology, Phonetics & Phonology

    • Columbia University

      2022 - 2023
      Master of Science - MS Applied Analytics

      Activities and Societies: Honorable Mention awarded on Amazon Ads Hackathon Turning data into actionable insights to guide the business recommendations using Excel, R, SQL, and Python. ► Coursework: Managing Data, Python for Data Analysis, Applied Analytics Framework and Methods I & II, Research Design, Anomaly Detection, Data Science Consulting, Strategy and Analytics, Storytelling with Data, Analytics in Organizational Context, Analytics and Leading Change

  • Experience

    • Azuro Republic

      Sept 2018 - Apr 2019
      Marketing Analytics Intern

      - Performed CRM data analysis, concentrating on the investigation of buyer personas and new customer acquisition- Conducted Search Engine Optimization on Google Analytics and Ahrefs- Implemented A/B testing for online advertising on Google Ads- Set up automated reporting dashboards on Google Analytics to monitor product campaign performance, quantify the success of ads, and measure marketing KPIs- Achieved over 30k views, capturing 75% of the brand's overall search within a minimized budget; successfully reached new audiences and met purchasing needs, contributing to enhanced brand visibility Show less

    • Cathay United Bank

      Jul 2019 - Aug 2019
      Banking Management Intern

      - Executed business analyses from internal and external financial statements to discern real-time industry trends, visualized data into timely reports, and provided insights into the performance of the business

    • Deloitte

      Sept 2020 - Sept 2021
      Staff Consultant

      - Examined client data to formulate tax strategies, advising on optimal shareholding structures for enhanced tax efficiency, resulting in a notable 15%-30% reduction in tax impact- Developed dashboards using Excel and Power BI, translated key insights and recommendations into client-friendly reports on ROI analysis, forecasting, simulation, and optimization

    • Cooper University Health Care

      Oct 2023 - Dec 2023
      Enterprise Analytics Analyst

      - Identified key questions, conducted in-depth analyses of large and complex data, and applied NLP machine-learning techniques in Python to extract trends and derive business insights from patient encounters- Developed dashboards for patient encounters and radiology procedure volume, visualizing key metrics and trends on Tableau

    • Cooper University Health Care

      Mar 2024 - now
      Analytics Developer

  • Licenses & Certifications