Eric Sandoz

Experience

• 

  Bachman's Inc.

  Apr 2009 - Jul 2011

  Lead Sales

  Assist customers with planting and landscape concerns.

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  Loffler Companies

  Jan 2011 - Dec 2012

  Updated media content on company websiteWrote numerous press releasesCreated new product pages and sub-categories within company websiteLearned market segmentation for multifunctional copy machinesLearned key selling points for business-oriented market niches

  • LMS

    Jan 2011 - Dec 2012

  • Marketing Intern

    Jan 2011 - Dec 2011
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  Infrastructure Resources-Excavation Safety

  Jan 2013 - May 2016

  Digital Marketing Associate

  Copy editing and proofing of printed and digital marketing materialsTechnical writer for two industry publicationsCollaborate with subject matter experts from multiple industries and countriesExecute email marketing programMeasure SEO and digital campaign performanceEvent planning and execution of digital marketing promotions for trade showsOrganize sales contact groups and databases for ACT softwareExecute company social media planAnalyze customer data and research trends for cross-marketing opportunities Show less

• 

  Northern Tool + Equipment

  May 2016 - Jan 2019

  Search Engine Marketing Analyst

  Managed the paid search account for TGWExperience with Marin, Kenshoo, DoubleClick, LinkedIn and Facebook platformsWrote ad copy for paid search in Google and BingAnalyzed data from search queries across multiple marketing channelsEffectively bid on keywords to show relevant ads for accurate search queriesProvided insight and recommendations for optimizing campaign performance

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  Plasco ID

  Jan 2019 - Sept 2022

  Digital Media Specialist

  Responsible for planning, optimization and analysis of paid media advertising. Job responsibilities include:-Driving profitable sales-Maintaining optimal performance metrics-Driving promotional and merchandising opportunites-Developing web analytics strategy and measurement structure

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  Bosch

  Aug 2022 - Jul 2024

  Portfolio & Digital Marketing Communications Manager

  - Responsible for the global marketing communications activities for the professional audio brand Electro-Voice (electrovoice.com) covering portable speakers and microphones.- Works closely with regions and countries to ensure effective exposure and impact of the brand, product portfolio, new products, and promotions.- Works closely with global product managers to understand what is needed to support the portfolio / brand.- Creation of global portfolio / brand MarCom deliverables including regional and local tailoring.- Works with in-house graphic designers and copywriters and external freelancers / agencies as necessary.- Manages budget for creation of marketing materials.- Ensures an in-depth analysis and understanding of the target audiences and personas.- Builds and executes end user targeting techniques to strengthen brand awareness and loyalty. Show less

• 

  Maxxon Corporation

  Aug 2024 - now

  Product Marketing Specialist

  Key Responsibilities: - Analyze market and audience insights: conduct thorough market research to identify trends, customer needs, and competitive landscape.- Develop product positioning and messaging: define the unique value proposition of each product, ensuring alignment with target audience needs and develop clear and compelling messaging. - New product development: collaborate with product development teams to provide market insights and customer feedback for new product concepts.- Go-to-Market Execution: work closely with sales and marketing teams to ensure alignment on product launches, promotional activities, and sales enablement.- Collateral Development: create engaging marketing collateral, including brochures, presentations, case studies, and digital content to support sales efforts.- Tradeshow Support: coordinate marketing materials, product demos and promotional activities. Show less