Liz Ortiz-Becher

Experience

• 

  Holiday Cards, Inc.

  Jan 2002 - Jan 2008

  Creative Director

  Holiday Cards was a gift and stationery manufacturer with vendors from all over the world. As their creative director, I designed and created new product lines. Managed the merchandise production. Rebranded the corporate image and outlined the company’s overall marketing efforts. Designed the point of purchase displays and conceptualized merchandising strategies.

• 

  WLRN Public Radio & Television

  Jan 2009 - Feb 2013

  Creative Services Manager

  WLRN has a commitment to be a trusted and valued public media source in the local community. With that in mind, I generated constant promotional strategies and product development for television and radio programs, community events, sponsorship and partnership opportunities with PBS, NPR, The Miami Herald, The Palm Beach Post and others. Also, improved the digital communications with staff members, and cross-functional teams.

• 

  Reunion Group

  Feb 2013 - Nov 2014

  Creative Director

  As a creative director for Reunion Group, previously known as direct mail marketer SafeCard Services, Inc., my responsibilities were centered on the multichannel design and brand customization of loyalty programs and identity protection products for nationally recognized brands.

• 

  SANDY B BECHER PA

  Jul 2021 - now

  Head Of Marketing

  As Head of Marketing at Sandy B Becher PA my main responsibilities are to expand the online presence and consumer reach in the South Florida area. The implementation of digital marketing strategies through different media channels, the design and launch of our new website coming in 2025.