Lemmy Ip

Experience

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  Pulse Fitness Management Consultant Company Limited

  Sept 2018 - Mar 2019

  Graphic Designer

  - Designed impactful posters and graphic materials for clients to attract target audiences and increase attendance at activities. - Held meetings with clients and team leads to gather requirements and understand clients’ needs, and enhance my designs to convey messages clearly. - Refined product photoshoots to enhance the visual appeal and effectiveness of marketing materials. - Pays attention to detail, emphasizing visual hierarchy, typography, iconography and color.

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  Cherrypicks

  Jul 2019 - Dec 2020

  Designer

  - Designed intuitive user interfaces and wireframes for responsive websites for clients like JLL Hong Kong and mobile apps for SuperPark. - Developed engaging storyboards and mood boards to aid project ideation. Created motion graphics and micro-animations for mobile apps, and edited promotional videos to enhance product visibility. Illustrated graphics and designed presentation decks to enhance product visibility and effectively communicate design concepts to clients. - Collaborated with cross-functional teams (design, business analysts, project managers) to align on project goals. Worked closely with developers during the development phase and conducted UI checks to ensure seamless design implementation. Show less

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  Cherrypicks

  Jun 2021 - Aug 2023

  Designer, Design & UX

  - Designed responsive websites and mobile apps from start to finish with notable clients, such as the Mandatory Provident Fund Schemes Authority (MPFA)—catering to 5 million of users in Hong Kong, the Hong Kong International Airport and IGA of Sobeys in Canada. - Facilitated design thinking workshops to gather insights from users, conducted user research and mapped user journeys to gain a deeper understanding of their needs. Designed wireframes and visual interfaces to guide design decisions, and created UI mockups and prototypes to help clients visualize concepts more effectively. - Managed multiple projects simultaneously, prioritizing tasks to meet tight deadlines while maintaining high-quality standards in all deliverables. - Presented design rationale and concepts to clients. Collaborated with cross-functional teams while maintaining a positive attitude and eagerness to grow in a team environment. - Proficient in Figma, Adobe Creative Suite and Sketch, and eager to learn new tools; knowledgeable about WCAG/AODA/accessibility. - Effective and calm under pressure, always open to learning and expanding. Show less

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  Freelance

  Sept 2023 - Jan 2025

  Freelance Designer

  - Designed user interfaces and refreshed existing designs for clients such as COKE+, Ritchies, and The Hospital Authority.- Updated user flows to enhance clarity for clients, transforming complex data from information architects into intuitive user interfaces.- Handled multiple projects simultaneously, worked under tight deadlines, and effectively managed time, while maintaining open communication with clients to address their concerns and expectations.

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  Creative Graphics Inc. (CGICA)

  Jan 2025 - now

  Junior Graphic Designer & Illustrator